NVIDIA integrates mobile processing power in automobiles

 　　LAS VEGAS, the United States, Jan. 12 (Xinhua) -- NVIDIA, the computer chip manufacturer best known for its high performance graphics¹ processors, is looking to make further inroads with the automobile³ industry by integrating its new Tegra 3 mobile processors in upcoming vehicle models.

　　At the 2012 International Consumer Electronics Show (CES), NVIDIA and Audi announced that all models from the German auto² manufacturer in 2013 will use Tegra 3 quad-core processors to power their in-car digital systems.

　　These processors, which are traditionally found in smartphones and tablets, will support the vehicle's digital systems at lower energy rates and also allow for shorter lead times in getting concepts to market.

　　In addition to powering infotainment systems that allow for web browsing⁴ and Google Earth integrations, they will also give automakers the ability to replace traditional dashboards with instrument cluster systems, or digital dashboards.

　　"By leveraging⁶ technology from the very latest smartphones and tablets, Audi is leading the market with innovations that enhance safety and make driving more enjoyable," said Ricky Hudi, the company's chief executive engineer, at Audi's official conference at CES.

　　For Audi, this means that they will be able to offer cars like the next-generation A3 model beginning in 2013, which features an integrated touchpad system and mounted monitor with the ability to render 3D imaging. Current 2012 Audi vehicles house the Tegra 2 processor.

　　"It's a natural progression with people getting so accustomed to mobile and expecting it from your automobiles⁷ as well. Partnering really closely with automotive OEMs enable us to help them realize the driver experience they're looking to deliver," said Phillip Hughes, NVIDIA's director of automotive sales and business development, in an interview with Xinhua.

　　In addition to Audi, Tesla and Lamborghini will also be including the newest NVIDIA Tegra 3 processor in upcoming models. At this year's CES, Lamborghini is showcasing the Lamborghini Aventador, a nearly 700 horsepower vehicle with the capability⁸ of going from 0 to 60 miles per mile in less than five seconds.

　　"NVIDIA technology is enabling us to do more with our vehicles and gives our cars the ability to have the technology you'd expect from a car like this," said Kelly Snyder, an event manager with Lamborghini, to Xinhua. The retail⁹ price point for the Lamborghini Aventador starts at 382,000 U.S. dollars.

　　More than just powering the car's digital experiences, however, integrating NVIDIA's processors will help the auto manufacturer build better cars by reducing the power to weight ratio that is a key consideration in manufacturing higher performing cars.

　　"By moving elements like the odometer to a digital dashboard platform, it reduces the power to weight ratio that is so critical to the design and manufacturing of automobiles like the Lamborghini," explained Snyder.

　　NVIDIA also expects that the integration⁵ of these processors will bring the development cycle of the automotive industry up to speed with the consumer electronics industry through Virtual Computing¹⁰ Modules¹¹ (VCMs) powered by the Tegra 3. These VCMs allow auto manufacturers to quickly prototype and ship consumer technology innovations to automobiles, reducing a development lifecycle that once took seven years, to roughly a year.

　　"At the end of the day, our goal is to help automotive OEMs bridge the gap between OEM and consumer technology," said Hughes.

1 graphics   

n.制图法，制图学；图形显示

参考例句：

• You've leveraged your graphics experience into the video area.你们把图形设计业务的经验运用到录像业务中去。
• Improved graphics took computer games into a new era.经改进的制图技术将电脑游戏带进了一个新时代。

2 auto   

n.(=automobile)(口语)汽车

参考例句：

• Don't park your auto here.别把你的汽车停在这儿。
• The auto industry has brought many people to Detroit.汽车工业把许多人吸引到了底特律。

3 automobile   

n.汽车，机动车

参考例句：

• He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
• The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。

4 browsing   

v.吃草( browse的现在分词 )；随意翻阅；（在商店里）随便看看；（在计算机上）浏览信息

参考例句：

• He sits browsing over[through] a book. 他坐着翻阅书籍。 来自《简明英汉词典》
• Cattle is browsing in the field. 牛正在田里吃草。 来自《简明英汉词典》

5 integration   

n.一体化，联合，结合

参考例句：

• We are working to bring about closer political integration in the EU.我们正在努力实现欧盟內部更加紧密的政治一体化。
• This was the greatest event in the annals of European integration.这是欧洲统一史上最重大的事件。

6 leveraging   

促使…改变( leverage的现在分词 )； [美国英语]杠杆式投机，（使）举债经营，（使）利用贷款进行投机

参考例句：

• De-leveraging is a painful process: it has barely begun. 去杠杆化是个痛苦的过程：它才刚刚开始。
• Archimedes said, saying: Give me a fulcrum, I can leveraging the Earth. 阿基米德说过一句话：给我一个支点，我可以撬动地球。

7 automobiles   

n.汽车( automobile的名词复数 )

参考例句：

• When automobiles become popular,the use of the horse and buggy passed away. 汽车普及后，就不再使用马和马车了。 来自《简明英汉词典》
• Automobiles speed in an endless stream along the boulevard. 宽阔的林荫道上，汽车川流不息。 来自《现代汉英综合大词典》

8 capability   

n.能力；才能；(pl)可发展的能力或特性等

参考例句：

• She has the capability to become a very fine actress.她有潜力成为杰出演员。
• Organizing a whole department is beyond his capability.组织整个部门是他能力以外的事。

9 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

10 computing   

n.计算

参考例句：

• to work in computing 从事信息处理
• Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

11 modules   

n.模块( module的名词复数 )；单元；（宇宙飞船上各个独立的）舱；组件

参考例句：

• The course consists of ten core modules and five optional modules. 这门课程包括十个必修单元和五个选修单元。
• Our English course is divided into modules on poetry, drama, and novels. 我们的英语课分为诗歌、戏剧和小说等单元。 来自《简明英汉词典》