Chinese firms willing to do more public good

 　　BEIJING, Jan. 28 (Xinhua) -- China's state-owned enterprises have showed more willingness to "serve the people", according to the State-owned Assets Supervision¹ and Administration Commission (SASAC).

　　Business giants posted stories of how they have helped the needy² and the public on the commission's website. Such acts have included helping³ build schools in rural areas, protecting rare fish and donating money to the poor.

　　More than 400 entries were posted on the website in 2012 detailing good deeds, some 100 entries more than in 2011.

　　China's state-owned enterprises are in charge of the bulk of state assets and important to the Chinese economy.

　　However, the enterprises have been blamed for amassing⁴ wealth partly due to market dominance but not sharing profits with the public.

　　Last February, the SASAC asked all state-owned enterprises administered by the central goverment to publish reports on social responsibility before the end of 2012.

　　"In addition to making money, enterprises also need to take social responsibility," said Peng Huagang, a senior official with the SASAC.

　　"If a company doesn't have a sense of responsibility, it is impossible for it to create international competitiveness," said Zhang Weiying, an economist⁵ at Peking University.

　　Besides state-owned enterprises, the country's firms released more than 1,006 reports on social responsibility in 2012, surging from 32 in 2006, figures from the Chinese Academy of Social Sciences showed.

　　Taking social responsibility not only means an increase in public good, but can also bring extra profits.

　　Companies with a strong sense of social responsibility make a good impression on investors⁶ that they are reliable and trustworthy, said Ji Xiaonan, board chairman of supervisors⁷ on state-owned enterprises.

　　Although Chinese enterprises engage themselves actively⁸ in improving public welfare, a string of scandals especially in food safety led to an outcry about enterprises' integrity and commitments.

　　Also, amid an economic slowdown, enterprises tend to ignore social responsibility, said Song Hua, an economics professor at Renmin University of China.

　　"Companies should reveal their problems in social responsibility reports instead of whitewashing⁹ them," said Wang Kaiyu, an Anhui-based researcher.

　　Social responsibility reports are accounts of what enterprises have done for public welfare, not commercial publicity¹⁰, Wang said.

　　According to Zhang, the ability to take social responsibility is yet to mature among Chinese enterprises. The country needs to set up a mechanism¹¹ to regulate enterprises' social responsibility based on law, culture and moral standards, Zhang added.

1 supervision   

n.监督，管理

参考例句：

• The work was done under my supervision.这项工作是在我的监督之下完成的。
• The old man's will was executed under the personal supervision of the lawyer.老人的遗嘱是在律师的亲自监督下执行的。

2 needy   

adj.贫穷的，贫困的，生活艰苦的

参考例句：

• Although he was poor,he was quite generous to his needy friends.他虽穷，但对贫苦的朋友很慷慨。
• They awarded scholarships to needy students.他们给贫苦学生颁发奖学金。

3 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

4 amassing   

v.积累，积聚( amass的现在分词 )

参考例句：

• The study of taxonomy must necessarily involve the amassing of an encyclopaedic knowledge of plants. 分类学研究一定要积累广博的植物知识。 来自辞典例句
• Build your trophy room while amassing awards and accolades. 建立您的奖杯积累奖项和荣誉。 来自互联网

5 economist   

n.经济学家，经济专家，节俭的人

参考例句：

• He cast a professional economist's eyes on the problem.他以经济学行家的眼光审视这个问题。
• He's an economist who thinks he knows all the answers.他是个经济学家，自以为什么都懂。

6 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

7 supervisors   

n.监督者，管理者( supervisor的名词复数 )

参考例句：

• I think the best technical people make the best supervisors. 我认为最好的技术人员可以成为最好的管理人员。 来自辞典例句
• Even the foremen or first-level supervisors have a staffing responsibility. 甚至领班或第一线的监督人员也有任用的责任。 来自辞典例句

8 actively   

adv.积极地，勤奋地

参考例句：

• During this period all the students were actively participating.在这节课中所有的学生都积极参加。
• We are actively intervening to settle a quarrel.我们正在积极调解争执。

9 whitewashing   

粉饰，美化，掩饰( whitewash的现在分词 )； 喷浆

参考例句：

• Tom went on whitewashing the fence, paying no attention to Ben. 汤姆没有理睬本，继续在粉刷着篱笆。
• When whitewashing the wall, he painted with a roller in his hand. 刷墙的时候，他手里拿个辊子，挥舞着胳膊。

10 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。

11 mechanism   

n.机械装置；机构，结构

参考例句：

• The bones and muscles are parts of the mechanism of the body.骨骼和肌肉是人体的组成部件。
• The mechanism of the machine is very complicated.这台机器的结构是非常复杂的。