“中国企业走进欧洲”论坛在上海闭幕

 　　“中国企业走进欧洲”论坛在上海闭幕

　　Europe is China's most important trading partner, while for the EU China is second only to the United States.

　　According to statistics released by Price Waterhouse Coopers, China's investment for the EU surpassed the EU's investment for China in 2011.

　　However, Qi Mei, counselor¹ at the department of European Affairs at the Foreign Ministry², says Chinese enterprises "Going to Europe" are still facing multiple obstacles, which are hampering³ those enterprises from carrying out their projects.

　　"Europe has set up technical barriers in many sectors⁴ and it lacks a standard approval procedure for foreign investment. It often abuses the antitrust investigations⁵. Visa and residence procedures are very strict and the labor⁶ law is not flexible".

　　Recently, China and the EU solved their solar panel disputes. Chinese manufacturer Yingli was involved in the disputes.

　　Yang Ming, associate general manager at the company, says the disputes have influenced their shipments to the E.U.

　　"Last year, the shipment to the E.U probably accounted for 60% of shipments in total. But this year, the shipment will decline to around 40%".

　　But Yang Ming says they consider the disputes to be a catalyst⁷ which led to them taking concrete measures in response.

　　"We began to transform and upgrade from a photovoltaic module⁸ manufacturer to a comprehensive power supplier. With the market becoming fiercer, we sped up technological⁹ progress and cut the costs to consolidate¹⁰ our competence¹¹ in the market. Meanwhile, we are tapping into domestic and overseas markets, such as Africa and Latin America, so as not to simply rely on the E.U market."

　　Yang Ming says when the company goes about tapping into new markets, they not only need advanced technology, they also need to promote their brand.

　　They have successfully promoted their brand through sponsoring important football events, such as 2010 FIFA World Cup.

　　When it comes to Chinese enterprises going into Europe, Yang elaborates upon his company's experience.

　　He says Chinese enterprises should comply with the contracts and respect foreign staff.

　　"Firstly, credibility is very important, especially in Europe. In 2010, the market in Italy exploded. Some Chinese enterprises did not fulfill¹² their contracts with German customers. They sold the products to Italy in order to make more money. But our company still complied with the contracts. In 2011, the market in Italy became weak, and the German customers did not trust them any more. Secondly¹³, you should respect and trust foreign employees working within the company."

　　Aside from Yang Ming, many participants also shared their opinions during the forum¹⁴ regarding the question of how Chinese enterprises should approach difficulties in Europe and how to overcome them.

　　The forum concluded on Friday.

1 counselor   

n.顾问，法律顾问

参考例句：

• The counselor gave us some disinterested advice.顾问给了我们一些无私的忠告。
• Chinese commercial counselor's office in foreign countries.中国驻国外商务参赞处。

2 ministry   

n.(政府的)部；牧师

参考例句：

• They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
• We probed the Air Ministry statements.我们调查了空军部的记录。

3 hampering   

妨碍，束缚，限制( hamper的现在分词 )

参考例句：

• So fraud on cows and development aid is seriously hampering growth. 因此在牛问题上和发展补助上的诈骗严重阻碍了发展。
• Short-termism, carbon-trading, disputing the science-are hampering the implementation of direct economically-led objectives. 短效主义，出售二氧化碳，进行科学辩论，这些都不利于实现以经济为主导的直接目标。

4 sectors   

n.部门( sector的名词复数 )；领域；防御地区；扇形

参考例句：

• Berlin was divided into four sectors after the war. 战后柏林分成了4 个区。 来自《简明英汉词典》
• Industry and agriculture are the two important sectors of the national economy. 工业和农业是国民经济的两个重要部门。 来自《现代汉英综合大词典》

5 investigations   

（正式的）调查( investigation的名词复数 )； 侦查； 科学研究； 学术研究

参考例句：

• His investigations were intensive and thorough but revealed nothing. 他进行了深入彻底的调查，但没有发现什么。
• He often sent them out to make investigations. 他常常派他们出去作调查。

6 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。

7 catalyst   

n.催化剂，造成变化的人或事

参考例句：

• A catalyst is a substance which speeds up a chemical reaction.催化剂是一种能加速化学反应的物质。
• The workers'demand for better conditions was a catalyst for social change.工人们要求改善工作条件促进了社会变革。

8 module   

n.组件，模块，模件；(航天器的)舱

参考例句：

• The centre module displays traffic guidance information.中央模块显示交通引导信息。
• Two large tanks in the service module held liquid oxygen.服务舱的两个大气瓶中装有液态氧。

9 technological   

adj.技术的；工艺的

参考例句：

• A successful company must keep up with the pace of technological change.一家成功的公司必须得跟上技术变革的步伐。
• Today,the pace of life is increasing with technological advancements.当今， 随着科技进步，生活节奏不断增快。

10 consolidate   

v.使加固，使加强；(把...)联为一体，合并

参考例句：

• The two banks will consolidate in July next year. 这两家银行明年7月将合并。
• The government hoped to consolidate ten states to form three new ones.政府希望把十个州合并成三个新的州。

11 competence   

n.能力，胜任，称职

参考例句：

• This mess is a poor reflection on his competence.这种混乱情况说明他难当此任。
• These are matters within the competence of the court.这些是法院权限以内的事。

12 fulfill   

vt.履行，实现，完成；满足，使满意

参考例句：

• If you make a promise you should fulfill it.如果你许诺了，你就要履行你的诺言。
• This company should be able to fulfill our requirements.这家公司应该能够满足我们的要求。

13 secondly   

adv.第二，其次

参考例句：

• Secondly,use your own head and present your point of view.第二，动脑筋提出自己的见解。
• Secondly it is necessary to define the applied load.其次，需要确定所作用的载荷。

14 forum   

n.论坛，讨论会

参考例句：

• They're holding a forum on new ways of teaching history.他们正在举行历史教学讨论会。
• The organisation would provide a forum where problems could be discussed.这个组织将提供一个可以讨论问题的平台。