更爱小苹果 iPhone6销量3倍于Plus

 　　Within a month of Apple's latest handsets going on sale, figures have revealed its customers flocked to buy the smaller model.

　　在苹果新款iPhone上市一个月的时间里，数据显示更多的消费者选择了iPhone 6。

　　The iPhone 6 accounted for 68 per cent of all sales through September and into early October, while its larger model took between 23 and 24 per cent.

　　在这第一个月的总销量里iPhone 6占68%，而iPhone 6 plus只占23%到24%。

　　Apple's cheaper iPhone 5S and 5C handsets made up the rest of the sales.

　　其它是价格相对便宜的iPhone 5s和iPhone 5c。

　　Following last year's launch, the 5S and 5C accounted for 84 per cent of total iPhone sales in the first 30 days - proving the 6 range is more popular.

　　去年5S和5C上市头四个星期的销量占到iPhone总销量的84%。由此可以看出，消费者对苹果6系列的手机产品更感兴趣。

　　The figures come from Consumer Intelligence Research Partners (CIPR) analyst¹ Steven Milunovich.

　　这份数据来自消费者情报研究合作伙伴（CIPR）的分析师史蒂文·米卢诺维奇。

　　He also noted² that more people are buying larger models of the devices, in terms of storage, with the average capacity reported as 48GB.

　　史蒂文还指出，更多的人倾向选择存储容量大的版本。消费者平均购买的存储容量为48GB。

　　As Apple Insider points out, this is almost double last year's figure, but may be due to the fact Apple has removed the 32GB model from the range, offering a 16GB, 64GB and 128GB as standard.

　　这个数据也比去年增长了近1倍，原因可能是今年苹果放弃了32GB的版本，iPhone 6 plus的标准存储容量为16GB、64GB以及128GB。

　　A separate CIPR report, from analysts³ Joshua Lowitz and Michael Levin, found that fewer people switched from Android to iOS this year, compared to last year.

　　另一份来自CIPR分析师约书亚·洛维茨和迈克尔·莱文的报告发现，与去年相比，今年放弃安卓而换用IOS的人较少。

　　In September 2013, 23 per cent of iPhone customers said they had previously⁴ owned an Android phone, but this year the figure was closer to 12 per cent.

　　去年9月份，有23%的iPhone消费者称他们之前用的都是安卓手机的系统，而今年这个数字接近于12%。

　　But, it explained that although there were fewer people making the switch, those who did, chose the more expensive iPhone 6 and 6 Plus models, rather than the iPhone 5C and 5S.

　　但是这也表明，虽然放弃使用安卓手机的人少了，但只要决定换用iPhone的人都选择了相对较贵的苹果6系列而不是5S或5C。

　　Typically, Android owners opt⁵ for cheaper iPhones - but this year was an exception.

　　通常安卓手机的用户都会选择价格相对较便宜的iPhone系列，而今年是个例外。

　　In a survey, 57 per cent of shoppers intended to buy the iPhone Plus; with the larger screen, as well as the storage options, cited as the main driving forces.

　　在一项调查中，有57%的消费者曾表示更愿意买iPhone 6 Plus，主要因为它的屏幕更大，存储容量也有更多选择。

　　Prior to the release, the firm said it expected customers would ‘overwhelmingly’ prefer the smaller iPhone 6 - seen as the direct upgrade to the iPhone 5S.

　　发布新品之前，苹果公司曾期待着大多数消费者会选择屏幕相对较小的、可以看做是5S升级版的iPhone 6。

　　Figures from marketing⁶ firm Localytics earlier this month, however, reported a skew in the opposite direction.

　　但是本月初营销平台Localytics给出的数据结果则恰好相反。

　　By studying app usage and analytics across a range of devices, its figures show the iPhone 6 taking 6 per cent market share, compared to the Plus model’s one per cent.

　　通过对应用使用量的研究以及对一些列应用的分析，得出的数据表明iPhone 6所占市场份额为6%，而Plus只占1%。

　　Currently, last year’s iPhone 5S is the most popular model among consumers at 27 per cent of all iPhones.

　　而苹果5S目前在消费者中最受欢迎，所占市场份额为27%。

　　Following the launch in September, Apple reported it sold more than 10 million iPhone 6 and 6 Plus models over the first weekend.

　　今年9月发布新品后，苹果公司报告称6系列一周内就卖掉了1000万台。

　　This beat the previous record of 9 million for last year's iPhone 5S and 5C.

　　这打破了去年5S和5C的900万台的记录。

　　During initial benchmark tests by Anandtech, the iPhone 6 was found to have the fastest web browsing⁷ and page loading times on any device, just ahead of the iPhone 6 Plus.

　　根据Anandtech最开始的基准测试，iPhone 6浏览网页的速度和页面加载的速度都是最快的，比Plus还快。

　　The iPhone 6 also performed well in graphics⁸ testing, coming second with an average frame per second rate of 49.5. This was only behind the NVIDIA Shield tablet, on 57.1.

　　iPhone 6的图像测试结果也相当好，平均帧速率达到49.5，排在第二位。排在第一位的英伟达平板电脑。

　　The iPhone 5S was third, on 40.2, followed by the iPhone 6 Plus on 34.4.

　　5S排第三，iPhone 6 Plus排在其后。

　　Furthermore, the display on the iPhone 6 Plus was praised by experts at DisplayMate, who called the screen ‘the best performing smartphone LCD’ the site has ever tested.

　　另外iPhone 6 Plus的显示屏得到了DisplayMate的专家的称赞，并被称作为测试的所有产品中“最好的智能手机LCD屏”。

1 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。

2 noted   

adj.著名的，知名的

参考例句：

• The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
• Jim is noted for arriving late for work.吉姆上班迟到出了名。

3 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

4 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

5 opt   

vi.选择，决定做某事

参考例句：

• They opt for more holiday instead of more pay.他们选择了延长假期而不是增加工资。
• Will individual schools be given the right to opt out of the local school authority?各个学校可能有权选择退出地方教育局吗？

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 browsing   

v.吃草( browse的现在分词 )；随意翻阅；（在商店里）随便看看；（在计算机上）浏览信息

参考例句：

• He sits browsing over[through] a book. 他坐着翻阅书籍。 来自《简明英汉词典》
• Cattle is browsing in the field. 牛正在田里吃草。 来自《简明英汉词典》

8 graphics   

n.制图法，制图学；图形显示

参考例句：

• You've leveraged your graphics experience into the video area.你们把图形设计业务的经验运用到录像业务中去。
• Improved graphics took computer games into a new era.经改进的制图技术将电脑游戏带进了一个新时代。