美国酒商放眼中国市场

 China is now the fourth largest market for California wine makers¹.

Last year, China imported U.S. wines worth 71 million U.S. dollars.

Camille Zanette, manager of Asia Market of Constellation² Brands, believes wine makers should try to cater³ to Chinese customers' needs, as drinking wine is getting more popular in China.

"I think we have to adapt to a market and be there where the customer shops, and adapt to the demand. Every country is very different, so we have a different approach. I think they like full-bodied wine, and Robert Mondavi's wine goes really well with Chinese cuisine⁴. So I think it is still new for some people in China to drink wine, but it is becoming more popular."

Many vineyards in California are ready to meet the growing demand for wine in China.

美国酒商放眼中国市场

One 50-year-old winery has been selling on China's e-commerce giant Alibaba's T-Mall since last year.

Winemaker Seth Kunin says the wine industry is gradually changing with more young people and wine experts from countries like China getting involved.

"The environment has changed in the culture, in the marketplace. So the land has literally⁵ changed, but also, the market has changed a lot, the young consumer here, the millennial⁶ they call it, are drinking a lot of wine. Before young kids either they did not drink, or maybe they drank beer."

Lindsey Gallagher, marketing⁷ director at the California Wine Institute, says that they should thank France for introducing wine culture to China.

"France has been very dedicated⁸ to the China market for a very long time, and we are all very thankful for France for the investment they have made, for the number of French people who have come to China, and visited and spent time in the market. That has helped start the wine market, but now it is given an opportunity for the rest of the world, wine producers from California and all other parts of the wine producing world can now come to China and have a dialogue."

To further promote American wine to China, some wine producers in California have started to work with Chinese partners.

The Napa region in California has a high-profile Chinese ally in former NBA player Yao Ming, who started Yao Family Wines in 2011 after retiring.

Yao buys grapes from Napa for his signature Cabernet Sauvignon, which is aged⁹ in oak barrels for 18 months.

The company sells about 6-thousand cases, 12 bottle cases, each year worldwide and about 50 percent of wine the company makes is sold in China.

For CRI, this is Luo Wen.

1 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

2 constellation   

n.星座n.灿烂的一群

参考例句：

• A constellation is a pattern of stars as seen from the earth. 一个星座只是从地球上看到的某些恒星的一种样子。
• The Big Dipper is not by itself a constellation. 北斗七星本身不是一个星座。

3 cater   

vi.(for/to)满足，迎合；(for)提供饮食及服务

参考例句：

• I expect he will be able to cater for your particular needs.我预计他能满足你的特殊需要。
• Most schools cater for children of different abilities.大多数学校能够满足具有不同天资的儿童的需要。

4 cuisine   

n.烹调，烹饪法

参考例句：

• This book is the definitive guide to world cuisine.这本书是世界美食的权威指南。
• This restaurant is renowned for its cuisine.这家餐馆以其精美的饭菜而闻名。

5 literally   

adv.照字面意义，逐字地；确实

参考例句：

• He translated the passage literally.他逐字逐句地翻译这段文字。
• Sometimes she would not sit down till she was literally faint.有时候，她不走到真正要昏厥了，决不肯坐下来。

6 millennial   

一千年的，千福年的

参考例句：

• Both Russia and America looked to the future to fulfill their millennial expectations. 俄国和美国都把实现他们黄金时代的希望寄托于未来。
• The millennial generation is celebrating the global commons every day, apparently unmindful of Hardin's warning. 千禧一代显然对哈丁的警告不以为然，每天都在颂扬全球“公地”。

7 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

8 dedicated   

adj.一心一意的；献身的；热诚的

参考例句：

• He dedicated his life to the cause of education.他献身于教育事业。
• His whole energies are dedicated to improve the design.他的全部精力都放在改进这项设计上了。

9 aged   

adj.年老的，陈年的

参考例句：

• He had put on weight and aged a little.他胖了，也老点了。
• He is aged,but his memory is still good.他已年老，然而记忆力还好。