任天堂《超级玛丽》手游即将登陆iOS平台

 　　Nintendo Co will release Super Mario Run worldwide for Apple Inc's iPhone and iPad on Dec 15, a highly anticipated launch that has a high bar for success after this summer's Pokemon Go phenomenon.

　　任天堂公司将于12月15日在全球发布苹果公司iPhone和iPad版的《超级玛丽跑酷》。自今夏《精灵宝可梦Go》大热后，任天堂此次推出的产品备受期待，成功的"门槛"也很高。

　　The game, the first mobile edition starring one of Nintendo's most iconic characters, will be free to download initially¹, and include an optional one-off payment of $9.99 to unlock all of the features.

　　这是《超级玛丽跑酷》的首款移动端版本，主角是任天堂最具代表性的角色之一。这款游戏起初将可免费下载，也可以选择一次性支付9.99美元解锁全部功能。

　　In addition to English and Japanese, Super Mario Run will be available in several other languages, Nintendo said in a statement.

　　任天堂发布的声明称，除了英语和日语，"超级玛丽跑酷"还支持多种其他语言。

　　任天堂《超级玛丽》手游即将登陆iOS平台

　　The model of luring² in players with a free version and then a one-time price is "a great strategy by Nintendo", said Neil Campling, an analyst³ at Northern Trust Capital Markets.

　　北美信托银行资本市场分析师尼尔·坎普林表示，先用免费版本吸引玩家，之后再一次性支付的模式是任天堂一个成功的战略。

　　Many successful mobile games, such as Supercell Oy's Clash of Clans⁴, which is also free but lets players buy "gems⁵" with real-world currency, have seen annual spending of $100 a year per gamer.

　　许多成功的手机游戏，例如Supercell Oy公司的《部落冲突》，也是免费的，但是会让玩家用真实货币来购买“宝石”。目前该游戏的每个玩家的平均年支出达到了100美元。

　　Nintendo's shares rose 2.4 percent to 25,445 yen⁶ in Tokyo. The stock is up more than 50 percent this year, compared with a 6 percent decline in the Nikkei 225 Index.

　　任天堂的股票上升了2.4%，到达25445日元。

　　Super Mario Run marks the first time Nintendo's popular franchise⁷ is appearing on a smartphone.

　　《超级玛丽跑酷》标志着任天堂最受欢迎的系列游戏首次出现在了智能手机上。

　　Shigeru Miyamoto, one of the creators of the original Mario game, gave a short demonstration⁸ of the game at Apple's annual iPhone event in September.

　　《超级玛丽》游戏的原创者之一的宫本茂，曾在今年9月份召开的苹果iPhone年度发布会上为该游戏做了一个简短的演示。

1 initially   

adv.最初，开始

参考例句：

• The ban was initially opposed by the US.这一禁令首先遭到美国的反对。
• Feathers initially developed from insect scales.羽毛最初由昆虫的翅瓣演化而来。

2 luring   

吸引，引诱（lure的现在分词形式）

参考例句：

• Cheese is very good for luring a mouse into a trap. 奶酪是引诱老鼠上钩的极好的东西。
• Her training warned her of peril and of the wrong, subtle, mysterious, luring. 她的教养警告她：有危险，要出错儿，这是微妙、神秘而又诱人的。

3 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。

4 clans   

宗族( clan的名词复数 )； 氏族； 庞大的家族； 宗派

参考例句：

• There are many clans in European countries. 欧洲国家有很多党派。
• The women were the great power among the clans [gentes], as everywhere else. 妇女在克兰〈氏族〉里，乃至一般在任何地方，都有很大的势力。 来自英汉非文学 - 家庭、私有制和国家的起源

5 gems   

growth； economy； management； and customer satisfaction 增长

参考例句：

• a crown studded with gems 镶有宝石的皇冠
• The apt citations and poetic gems have adorned his speeches. 贴切的引语和珠玑般的诗句为他的演说词增添文采。

6 yen   

n. 日元；热望

参考例句：

• He wanted to convert his dollars into Japanese yen.他想将美元换成日币。
• He has a yen to be alone in a boat.他渴望独自呆在一条船上。

7 franchise   

n.特许，特权，专营权，特许权

参考例句：

• Catering in the schools is run on a franchise basis.学校餐饮服务以特许权经营。
• The United States granted the franchise to women in 1920.美国于1920年给妇女以参政权。

8 demonstration   

n.表明，示范，论证，示威

参考例句：

• His new book is a demonstration of his patriotism.他写的新书是他的爱国精神的证明。
• He gave a demonstration of the new technique then and there.他当场表演了这种新的操作方法。