新视野大学英语视听说教程 2 Unit 4-5

IV. Speaking Out
Model 1 Who pays?
Laura: Hey!
Bob:  Hey! Look, this is a cool TV commercial. “Things go better with Coke!”
Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!”
Bob:  Yeah, but the competitors are just canceling out each other’s efforts.
Laura: That’s quite true. They both spend piles of money to increase their market shares, but neither gains.
Bob:  I’m afraid the extra costs of advertising¹ will be passed on to the consumers.
Laura: I hear that the advertising produces a good image of a product, and that leads to consumer brand loyalty³.
Bob:  What do you mean by consumer brand loyalty?
Laura: It means consumers are loyal² to a certain product and keep buying it. Also, they’re willing to pay more.
Bob:  It seems contradictory⁴. In other words, more sales mean lower production costs, but more advertising means higher costs to the consumer. In the end the winner is of course the company.
Laura: That’s true!

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 loyal   

adj.忠诚的，忠心的

参考例句：

• He is a loyal friend.他是一位忠诚的朋友。
• I judge him to be loyal.我认为他很忠诚。

3 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

4 contradictory   

adj.反驳的，反对的，抗辩的；n.正反对，矛盾对立

参考例句：

• The argument is internally contradictory.论据本身自相矛盾。
• What he said was self-contradictory.他讲话前后不符。