报纸互联网广告合作互利互存

The newspaper industry has worried about increasing competition from internet companies for classified advertising¹, or local advertising by individual people for jobs and items for sale. A group of seven US newspaper chains representing 176 daily newspapers has made a deal with online portal Yahoo to share content and advertising revenue. Newspaper ads for job openings will appear on the HotJobs web site, which was acquired by Yahoo in 2001, and Yahoo will provide contents and search technology for the newspapers' own web sites. Yahoo made the news recently when a top executive published a memo² known as the "Peanut Butter Manifesto," which accused the company of spreading their resources too thinly; the newspaper deal shows that catching³ up with Google's advertising revenue figures is a priority for Yahoo.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 memo   

n.照会，备忘录；便笺；通知书；规章

参考例句：

• Do you want me to send the memo out?您要我把这份备忘录分发出去吗？
• Can you type a memo for me?您能帮我打一份备忘录吗？

3 catching   

adj.易传染的，有魅力的，迷人的，接住

参考例句：

• There are those who think eczema is catching.有人就是认为湿疹会传染。
• Enthusiasm is very catching.热情非常富有感染力。