2019年经济学人 MBA的未来--一封给商学院院长的信(2)

 

Going forward, we need three priorities. First, to get costs under control. The soup-to-nuts cost for an MBA at Stanford is $232,000—out of our ballpark. The five-star accommodation, gourmet¹ cuisine² and other perks³ on our campus are way over the top. So are some of our packages, even if we haven’t got quite as carried away as Columbia Business School, which, it was recently revealed, paid over $420,000 a year to a professor teaching three classes a year and $330,000 to untenured junior faculty⁴.

展望未来，我们需要三个重点。首先，控制成本。斯坦福大学MBA的全覆盖费用是23.2万美元，一个超出我们预算的数字。我们学校五星级的住宿、美食和其他福利实在是太好了。我们的一些薪酬也是如此，尽管我们还没有像哥伦比亚商学院那样欣喜若狂。最近有消息披露，哥伦比亚商学院每年向每位教授支付42万美元，一年教三门课，还向未获得终身职位的初级教师支付33万美元。

But that is low-hanging fruit. We also should embrace technology. Some schools offer hybrid⁵ degrees, mixing the soft skills learned on campus with the convenience of digital delivery. Boston University’s Questrom School of Business has gone the whole hog⁶ and now offers its full MBA online for just $24,000. If we do not adapt it will eat our lunch. And we need to get better at teaching technology. Our curriculum ought to drill down on the technical skills employers want, to deal with artificial intelligence and data analytics. No wonder firms themselves are stepping up. Accenture alone spends $1bn training staff in-house; the Silicon⁷ Valley giants spend even more. Those investments are cannibalising executive education, our cash cow.

但那是唾手可得的成果。我们也应该结合技术。有些学校提供混合型学位，将在校学到的软技能与数字化授课的便利结合起来。波士顿大学奎斯特罗姆商学院不惜一切代价，现在仅以2.4万美元的价格在线提供其完整的MBA课程。如果我们不适应，它会吃掉我们的午餐。我们需要在教学技术方面做得更好。我们的课程应该深入挖掘雇主需要的技术技能，以应对人工智能和数据分析。难怪公司自己也在加紧步伐。仅埃森哲一家就花费10亿美元内部培训员工；硅谷巨头们的花费甚至更多。这些投资正在蚕食我们的摇钱树——高管教育。

The trickiest⁸ challenge is dealing⁹ with the backlash against capitalism¹⁰. As future CEOs, our charges must manage the conflicting demands placed on firms by myriad¹¹ interested parties while still fulfilling their fiduciary¹² duties to shareholders¹³. The curriculum can no longer rely on one-dimensional case studies. We need to be better at playing back the trade-offs facing bosses navigating¹⁴ a 3d environment.

最棘手的挑战是应对资本主义的反弹。作为未来的首席执行官，我们的职责必须处理好无数利益相关方对公司提出的相互冲突的要求，同时还要履行对股东的受托责任。课程不能再依赖单一的个案研究。我们需要更好地回放在3D环境中老板们面临的权衡。

The threat is existential. In the past five years, nearly a tenth of the full-time¹⁵ MBA programmes in America have disappeared. From Florida to Iowa, business schools have stopped offering the degree altogether. If we are to survive, never mind elevate GorGeBS to the top of the rankings, we need to start thinking outside the box and spearhead the next management revolution.

威胁是存在的。在过去的五年里，美国近十分之一的全日制MBA课程消失了。从佛罗里达州到爱荷华州，商学院已经完全停止提供这种学位。如果我们想要生存下去，不要只追求把戈登?盖柯商学院提升到排行榜的顶端，我们需要开始跳出固有思维模式，引领下一次管理革命。

Let’s touch base offline soon. 

让我们尽快触底反弹。

1 gourmet   

n.食物品尝家；adj.出于美食家之手的

参考例句：

• What does a gourmet writer do? 美食评论家做什么？
• A gourmet like him always eats in expensive restaurants.像他这样的美食家总是到豪华的餐馆用餐。

2 cuisine   

n.烹调，烹饪法

参考例句：

• This book is the definitive guide to world cuisine.这本书是世界美食的权威指南。
• This restaurant is renowned for its cuisine.这家餐馆以其精美的饭菜而闻名。

3 perks   

额外津贴，附带福利，外快( perk的名词复数 )

参考例句：

• Perks offered by the firm include a car and free health insurance. 公司给予的额外待遇包括一辆汽车和免费健康保险。
• Are there any perks that go with your job? 你的工作有什么津贴吗？

4 faculty   

n.才能；学院，系；(学院或系的)全体教学人员

参考例句：

• He has a great faculty for learning foreign languages.他有学习外语的天赋。
• He has the faculty of saying the right thing at the right time.他有在恰当的时候说恰当的话的才智。

5 hybrid   

n.(动，植）杂种，混合物

参考例句：

• That is a hybrid perpetual rose.那是一株杂交的四季开花的蔷薇。
• The hybrid was tall,handsome,and intelligent.那混血儿高大、英俊、又聪明。

6 hog   

n.猪；馋嘴贪吃的人；vt.把…占为己有，独占

参考例句：

• He is greedy like a hog.他像猪一样贪婪。
• Drivers who hog the road leave no room for other cars.那些占着路面的驾驶员一点余地都不留给其他车辆。

7 silicon   

n.硅(旧名矽)

参考例句：

• This company pioneered the use of silicon chip.这家公司开创了使用硅片的方法。
• A chip is a piece of silicon about the size of a postage stamp.芯片就是一枚邮票大小的硅片。

8 trickiest   

adj.狡猾的( tricky的最高级 )；（形势、工作等）复杂的；机警的；微妙的

参考例句：

• Many believe this is the trickiest area to navigate. 很多人认为这是最难驾驭的领域。 来自时文部分
• Establishing confidence in a new monetary system was the trickiest part. 建立对新货币体系的信心是其最棘手的部分。 来自互联网

9 dealing   

n.经商方法，待人态度

参考例句：

• This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
• His fair dealing earned our confidence.他的诚实的行为获得我们的信任。

10 capitalism   

n.资本主义

参考例句：

• The essence of his argument is that capitalism cannot succeed.他的论点的核心是资本主义不能成功。
• Capitalism began to develop in Russia in the 19th century.十九世纪资本主义在俄国开始发展。

11 myriad   

adj.无数的；n.无数，极大数量

参考例句：

• They offered no solution for all our myriad problems.对于我们数不清的问题他们束手无策。
• I had three weeks to make a myriad of arrangements.我花了三个星期做大量准备工作。

12 fiduciary   

adj.受托的，信托的

参考例句：

• A company director owes a fiduciary duty to the company.公司董事应对公司负责受托人责任。
• He was acting in a fiduciary capacity.他以受托人身份行为。

13 shareholders   

n.股东( shareholder的名词复数 )

参考例句：

• The meeting was attended by 90% of shareholders. 90%的股东出席了会议。
• the company's fiduciary duty to its shareholders 公司对股东负有的受托责任

14 navigating   

v.给（船舶、飞机等）引航，导航( navigate的现在分词 )；（从海上、空中等）横越；横渡；飞跃

参考例句：

• These can also be very useful when navigating time-based documents, such as video and audio. 它对于和时间有关的文档非常有用，比如视频和音频文档。 来自About Face 3交互设计精髓
• Vehicles slowed to a crawl on city roads, navigating slushy snow. 汽车在市区路上行驶缓慢，穿越泥泞的雪地。 来自互联网

15 full-time   

adj.满工作日的或工作周的，全时间的

参考例句：

• A full-time job may be too much for her.全天工作她恐怕吃不消。
• I don't know how she copes with looking after her family and doing a full-time job.既要照顾家庭又要全天工作，我不知道她是如何对付的。