英语博客(A cup of English):Black Friday

Beginners.

Black Friday is the name of the day after Thanksgiving. Thanksgiving is the fourth Thursday of the month of November, and Black Friday is the following day. It is one of the biggest shopping days of the year. Stores open at 5am, and some even open at midnight. Typically, the shops are packed with people. It is a stressful event, and often, in the newspaper the next day there are stories of conflicts and fights. Too many people in a limited space, all trying to get the same cheap products, is a recipe for disaster. But, for a lot of people, it is worth it. They get all of their Christmas shopping done in one day, and, they believe, they save a lot of money. What a good deal! Presents, Christmas cards, wrapping paper, stocking stuffers, and decorations, can all be found and purchased. You have to be a committed shopper¹ to get up early and squeeze² through all of the crowded shops, especially after Thanksgiving. After celebrating the night before with friends and family, all the food, and all the clean-up, it is quite exhausting³ to get up at four thirty in the morning, throw on some jeans, and head out into the frosty darkness. But, every year more and more people do it. You suffer for a day, and then it is over, mission⁴ accomplished⁵.

Grammar notes.

Vocabulary: stocking stuffers, a good deal, crowded, conflict.

Exs:

Stocking stuffers are the little presents that go in the Christmas stockings.

I bought those jeans at half price. What a good deal!

The shop was so crowded that I could hardly breathe.

I don't like conflict. I avoid it at all costs.

Advanced.

The first time I heard the name 'Black Friday' was a few days ago. I had never heard it before. A friend of mine explained to me that it is the official name for the shopping day after Thanksgiving. When I heard it, I was immediately reminded of 'The Black Death', when Europe suffered the effects of the Black Plague⁶. Well, this is slightly different; okay, it's very different. It is a huge shopping day that designed to move shops financially from being in the red, to being in the black. That means that they will finish the year with a profit, and not a loss. Hence⁷ the word 'black'. The name started on the East Coast back in the 1960's in Philadelphia. There would be so much traffic on the streets that the name developed. There are well advertised incentives⁸ to bring shoppers in. Two of these are 'doorbuster' deals and 'loss leaders'. A doorbuster deal is a limited amount of very discounted items. After a certain time, the items will return to a regular price. Also a loss leader is a product that the shop sells at a loss in order to encourage shoppers. It could be something like ketchup⁹, mayonnaise, light bulbs, or actually anything. Once the people are inside, they end up buying something else, and that way, the shop makes a profit. These good deals have a negative side to them aswell, though. People can go a bit crazy and get aggressive, even violent. There are cases of fights and even shootings on Black Friday. It's amazing what shopping will do to some people.

Grammar notes.

Related¹⁰ vocabulary: official, to remind, to suffer the effects, to be in the red/ black.

Exs:

It's official. The divorce¹¹ papers were signed yesterday.

That young man reminds me of his grandfather in his looks and actions.

The workers suffered the effects of the polluted air in the factory.

Previously¹² the store was in the black, but this year it is in the red.

Practice of the ordinal adjectives¹³:

First, second, third, fourth, fifth, sixth, seventh, eighth, nineth, tenth, eleventh, twelfth, thirteenth, fourteenth, fifteenth, sixteenth, seventeenth, eighteenth, nineteenth, twentieth.

 

1 shopper   

n.购物者，顾客

参考例句：

• Hong Kong is a shopper's paradise.香港是购物者的天堂。
• She is one shopper who takes responsibility in bagging her own goods.她是一名承担责任把食品装进袋子的顾客。

2 squeeze   

vt.硬塞，硬挤；挤压；n.榨；经济困难；拮据

参考例句：

• This machine helps you to squeeze more juice out.这台机器能挤出更多的果汁。
• It was a tight squeeze in the crowded bus.公共汽车上载客太多，挤得很。

3 exhausting   

a.疲倦的

参考例句：

• an exhausting day at work 工作得筋疲力尽的一天
• This exhausting work is enough to run everyone down. 这项费力的工作足以使人精疲力竭。

4 mission   

n.使命，任务，天职；代表团，使团

参考例句：

• He was charged with an important mission.他受委托承担一项重要使命。
• I'll leave you to undertake an important mission.我要让你承担一项重要使命。

5 accomplished   

adj.有才艺的；有造诣的；达到了的

参考例句：

• Thanks to your help,we accomplished the task ahead of schedule.亏得你们帮忙,我们才提前完成了任务。
• Removal of excess heat is accomplished by means of a radiator.通过散热器完成多余热量的排出。

6 plague   

n.瘟疫，鼠疫，祸患，灾难；v.烦扰，使痛苦

参考例句：

• Plague was then prevailing in that city.当时瘟疫正在该城流行。
• The plague once could wipe out a village.鼠疫曾一度可以夺走整个村庄村民的生命。

7 hence   

adv.因此，所以；从此，今后

参考例句：

• It's handmade and hence expensive.这是手工做的，因此很贵。
• It is very late; hence you must go to bed.时间已经很晚了，因此你必须睡觉去。

8 incentives   

激励某人做某事的事物( incentive的名词复数 )； 刺激； 诱因； 动机

参考例句：

• tax incentives to encourage savings 鼓励储蓄的税收措施
• Furthermore, subsidies provide incentives only for investments in equipment. 更有甚者，提供津贴仅是为鼓励增添设备的投资。 来自英汉非文学 - 环境法 - 环境法

9 ketchup   

n.蕃茄酱，蕃茄沙司

参考例句：

• There's a spot of ketchup on the tablecloth.桌布上有一点番茄酱的渍斑。
• Could I have some ketchup and napkins,please?请给我一些番茄酱和纸手巾？

10 related   

adj.有关系的，有关联的，叙述的，讲述的

参考例句：

• I am not related to him in any way.我和他无任何关系。
• We spent days going through all related reference material.我们花了好多天功夫查阅所有有关的参考资料。

11 divorce   

n.离婚；分离；vi.离婚；vt.离婚；脱离

参考例句：

• Did he divorce his wife or did she divorce him?是他要和妻子离婚，还是妻子要和他离婚？
• None of us like the divorce of word and deed.我们都不喜欢言行不一。

12 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

13 adjectives   

n.形容词( adjective的名词复数 )

参考例句：

• We can form nouns from adjectives. 我们可以用形容词来构成名词。 来自《简明英汉词典》
• Attributive adjectives precede the noun. 定语形容词位于名词前。 来自《简明英汉词典》