白领美丽英文诵典365 -041 6 Keys to Business Success

you run a business that seems to run you? It does not have to be this way. There are 6 keys that can improve your business results and help you achieve success with much less stress.

1 Take Charge

We can't always control the situation but there are two things we can control - our attitude and our skills. We can get stronger, we can get smarter, we can get better at all the skills we need to run our business. We can take charge of ourselves and our business and change the results we are achieving

2 Know Where You Are Going

It is exciting and rewarding¹ for people who are really successful. they have a clear idea of where they are going and each day they can see their business making progress towards their clearly defined² goals.

3 Spread The Word

You will never succeed by keeping your business a secret. You need to spread the word to let people know about your unique products or services. With many small businesses, there is a tendency to be reactive.

4 Train Your People To Do It Better Than You

When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope³ with all the work our expertise⁴ has created. We need to spread the load by employing others to do some of the work. This is the critical⁵ point in the business' development

5 Keep The Score

The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big.

6 Celebrate Your Victories⁶

One of the problems we have in small business is that we think we are too busy to take time off to celebrate, Imagine how inefficient⁷ it becomes,if we keep on working harder and harder to get the work done and never stop to have a rest.

1 rewarding   

adj.令人满意的；利益的

参考例句：

• Gardening is a very rewarding pastime.园艺劳动是非常有益的消遣。
• She finds motherhood very rewarding.她认为做母亲得偿所愿。

2 defined   

adj 定义的; 清晰的

参考例句：

• These categories are not well defined. 这些类别划分得不太明确。
• The powers of a judge are defined by law. 法官的权限是由法律规定的。

3 cope   

v.(with)竞争，对抗；对付，妥善处理

参考例句：

• He had a lot of work,but he was able to cope.他的活虽多，但还能应付得来。
• They have to cope with a mountain of problems.他们得应付成堆的问题。

4 expertise   

n.专门知识(或技能等)，专长

参考例句：

• We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
• You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。

5 critical   

adj.批评的，评论的；危急的，紧要的；临界的

参考例句：

• We are at a critical time in history.我们正处在历史的危急时刻。
• Now that the situation becomes critical,one must keep calm.事到临头，要沉住气。

6 victories   

n.胜利，成功，赢( victory的名词复数 )

参考例句：

• The team chalked up the ten victories against two defeats. 该队赢10场输2场。 来自《简明英汉词典》
• Bush has racked up victories in another five states. 布什在另外五个州又获得了胜利。 来自《简明英汉词典》

7 inefficient   

adj.效率低的，无效的

参考例句：

• The inefficient operation cost the firm a lot of money.低效率的运作使该公司损失了许多钱。
• Their communication systems are inefficient in the extreme.他们的通讯系统效率非常差。