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晨读英语美文60篇六级01

时间:2011-04-03 03:17来源:互联网 提供网友:lu227706   字体: [ ]
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A form of alien civilisation1 has finally landed in Paris - unfamiliar2 green and black signs have appeared on the Avenue de L'Opera.

It is the first Starbucks cafe to boldly go where no Starbucks has gone before, onto potentially hostile French territory.

Its advertising3 posters on the Champs Elysee announce "Starbucks - a passion pour le cafe".

But is the company aware of the risk it is taking by challenging the very birthplace of cafe society?

"I think every time we come into a new market we do it with a great sense of respect, a great deal of interest in how that cafe society has developed over time," Bill O'Shea of Starbucks says.

"We recognise there is a huge history here of cafe society and we have every confidence we can enjoy, augment4 and join in that passion."

And he may be right. Despite some sniffiness in the French press, some younger French are expressing their excitement that they will finally be able to visit the kind of cafe they love to watch on the US TV series Friends.

In fact, for some, it is an exotic rarity, far more exciting than the average French cafe.

Melissa, aged5 18, says she can hardly wait: "I love Starbucks caramel coffee - it's very good and I like the concept that they're opening in Paris. I think Starbucks will be OK for French people."

An American tourist is equally excited when she spots the sign - this could be just the thing to help her get over the occasional twinge of homesickness.

"I love the French cafes, but Starbucks is so popular in the States and it's become part of American culture and now it's come to France, and that's OK," she said.

But that is the problem for many French, who do not want France to be just like the rest of the world: with standardised disposal cups of coffee - identical in 7,000 branches around the world - even if they are termed handcrafted beverages6.

At the traditional cafes, customers worry that the big US coffee house chains could drive out small, family-owned cafes.

Others here think they could come round to the idea of Starbucks, though for them it would never replace the corner cafe or the typical Parisian petit noir coffee .


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1 civilisation civilisation     
n.文明,文化,开化,教化
参考例句:
  • Energy and ideas are the twin bases of our civilisation.能源和思想是我们文明的两大基石。
  • This opera is one of the cultural totems of Western civilisation.这部歌剧是西方文明的文化标志物之一。
2 unfamiliar uk6w4     
adj.陌生的,不熟悉的
参考例句:
  • I am unfamiliar with the place and the people here.我在这儿人地生疏。
  • The man seemed unfamiliar to me.这人很面生。
3 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 augment Uuozw     
vt.(使)增大,增加,增长,扩张
参考例句:
  • They hit upon another idea to augment their income.他们又想出一个增加收入的办法。
  • The government's first concern was to augment the army and auxiliary forces.政府首先关心的是增强军队和辅助的力量。
5 aged 6zWzdI     
adj.年老的,陈年的
参考例句:
  • He had put on weight and aged a little.他胖了,也老点了。
  • He is aged,but his memory is still good.他已年老,然而记忆力还好。
6 beverages eb693dc3e09666bb339be2c419d0478e     
n.饮料( beverage的名词复数 )
参考例句:
  • laws governing the sale of alcoholic beverages 控制酒类销售的法规
  • regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例
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