英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

初级公司英语会话Lession8:产品营销

时间:2007-08-28 02:48来源:互联网 提供网友:feitian2009   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)

初级公司英语会话Lession8:产品营销

Listen to the dialogue between the Head of Marketing1 (HM) and the Marketing Manager (MM)

HM: we’ve got a number of major promotions2 coming up over the summer.
MM: And are we going to be promoting new product lines or sold stock?
HM: A bit of both. First of all we’re planning introductory offers on some of our major new products..
MM: Including our new footwear range presumably advertising3 campaign for that.
MM: And id our sponsorship proposals go anywhere?
HM: Nothing’s definite, but it looks as though we’ll be signing a sponsorship deal with one of China’s top football clubs.
MM: great. And what about in-store promotions?
HM: Well we’re doing a poster campaign in and around all of our stores showing the new trainers and the release date.
MM: Any sort of special offers?
HM: Yes sort of special offers?
HM: yes – you can pre-order and get a 10% discount; and if you have a loyalty4 card you can get a 15% discount.
MM: I see. You mentioned something about older product lines too.
HM: that’s right, we’ve got a problem with stock overhangs on about a hundred products lines.
MM: So we need to come up with ways to move the stock.
HM; Exactly. Profitability isn’t really important with this one.
MM: in that case we should drop prices by maybe 25% across the board.
HM: we need to get some special offers worked out too.
MM: Maybe we could double discounts for loyalty card holders5 on selected products.
HM: yes, that would probably work.
MM: And mail all card holders to let them know about the special offers.

 


点击收听单词发音收听单词发音  

1 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 promotions ea6aeb050f871384f25fba9c869cfe21     
促进( promotion的名词复数 ); 提升; 推广; 宣传
参考例句:
  • All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
  • He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。
3 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 loyalty gA9xu     
n.忠诚,忠心
参考例句:
  • She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
  • His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
5 holders 79c0e3bbb1170e3018817c5f45ebf33f     
支持物( holder的名词复数 ); 持有者; (支票等)持有人; 支托(或握持)…之物
参考例句:
  • Slaves were mercilessly ground down by slave holders. 奴隶受奴隶主的残酷压迫。
  • It is recognition of compassion's part that leads the up-holders of capital punishment to accuse the abolitionists of sentimentality in being more sorry for the murderer than for his victim. 正是对怜悯的作用有了认识,才使得死刑的提倡者指控主张废除死刑的人感情用事,同情谋杀犯胜过同情受害者。
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴