2015年CRI Chinese Drone Maker SZ DJI Opens First Retail Store

 

Reporter:

As the market for commercial drones goes more mainstream¹, the industry's major players are trying to attract a wider range of consumers.

Michael Perry, Director of Strategic Partnerships² with DJI, says the 800-square-metre shop aims to help the Chinese firm expand its customer base.

"We've now reached a size where we think we can reach a broader set of consumers, beyond the early adopters, beyond the tech guys who are just adopting new technology, but to a broader consumer market, who are really excited about the technology but they want to understand it before they use it."

On Sunday, people surrounded a flight cage inside the store and watched as staff flew drones during demonstration⁴ sessions.

One spectator, 36-year-old airline crew member Liu Shaoge, brought his seven-month-old son along.

He says drones are good toys for children.

"I think this is quite good. When my child is older, I'll buy one for him so he can play with it. This is good. We didn't have things like these when we were children. It will be good for children to play with them."

Others queued to buy a drone on the shop's opening day as the first 300 customers could get discounts up to 30 percent off.

30-year-old IT consultant⁵ Jack⁶ Wan³, who was in line for about two hours before he bought a Phantom⁷ 3 drone, says the drone is complimentary⁸ to his hobby - photography.

"DJI gives common people a chance to play with drones. In the past, using a drone was something exclusive, the idea seemed very far away from us. But now it's very close. And normal people can afford to buy one too."

DJI has claimed 70 percent of the commercial drone market worldwide and a larger portion of the consumer market.

Research firm Taibo Intelligence forecasts that revenue of the Chinese drone industry will more than double to 2.5 billion yuan, or 388 million USD, this year and grow by as much as eight fold to 20 billion yuan by 2020.

For CRI, I'm Luo Bin⁹.

1 mainstream   

n.（思想或行为的）主流；adj.主流的

参考例句：

• Their views lie outside the mainstream of current medical opinion.他们的观点不属于当今医学界观点的主流。
• Polls are still largely reflects the mainstream sentiment.民调还在很大程度上反映了社会主流情绪。

2 partnerships   

n.伙伴关系( partnership的名词复数 )；合伙人身份；合作关系

参考例句：

• Partnerships suffer another major disadvantage: decision-making is shared. 合伙企业的另一主要缺点是决定要由大家来作。 来自英汉非文学 - 政府文件
• It involved selling off limited partnerships. 它涉及到售出有限的合伙权。 来自辞典例句

3 wan   

(wide area network)广域网

参考例句：

• The shared connection can be an Ethernet,wireless LAN,or wireless WAN connection.提供共享的网络连接可以是以太网、无线局域网或无线广域网。

4 demonstration   

n.表明，示范，论证，示威

参考例句：

• His new book is a demonstration of his patriotism.他写的新书是他的爱国精神的证明。
• He gave a demonstration of the new technique then and there.他当场表演了这种新的操作方法。

5 consultant   

n.顾问；会诊医师，专科医生

参考例句：

• He is a consultant on law affairs to the mayor.他是市长的一个法律顾问。
• Originally,Gar had agreed to come up as a consultant.原来，加尔只答应来充当我们的顾问。

6 jack   

n.插座，千斤顶，男人；v.抬起，提醒，扛举；n.（Jake）杰克

参考例句：

• I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
• He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。

7 phantom   

n.幻影，虚位，幽灵；adj.错觉的，幻影的，幽灵的

参考例句：

• I found myself staring at her as if she were a phantom.我发现自己瞪大眼睛看着她，好像她是一个幽灵。
• He is only a phantom of a king.他只是有名无实的国王。

8 complimentary   

adj.赠送的，免费的，赞美的，恭维的

参考例句：

• She made some highly complimentary remarks about their school.她对他们的学校给予高度的评价。
• The supermarket operates a complimentary shuttle service.这家超市提供免费购物班车。

9 bin   

n.箱柜；vt.放入箱内；[计算机] DOS文件名:二进制目标文件

参考例句：

• He emptied several bags of rice into a bin.他把几袋米倒进大箱里。
• He threw the empty bottles in the bin.他把空瓶子扔进垃圾箱。