2016年CRI China to Approve Its First Sound Trademark

 

A state-owned radio station's signature tune¹ is about to be approved as China's first sound trademark².

The State Administration for Industry and Commerce (SAIC) said on Sunday that it has reviewed the application from China Radio International and plans to approve it.

A sound trademark is a sound that is used to perform the trademark function of uniquely identifying the commercial origin of products or services. Famous examples include the Nokia tune and the "I'm lovin' it" jingle³ of McDonald's.

China's top legislature revised the Trademark Law to allow sound to be registered as a trademark in 2013.

The SAIC had received 450 applications for sound trademarks⁴ by the end of January since starting to accept such applications in May 2014.

1 tune   

n.调子；和谐，协调；v.调音，调节，调整

参考例句：

• He'd written a tune,and played it to us on the piano.他写了一段曲子，并在钢琴上弹给我们听。
• The boy beat out a tune on a tin can.那男孩在易拉罐上敲出一首曲子。

2 trademark   

n.商标；特征；vt.注册的…商标

参考例句：

• The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
• The trademark of the pen was changed.这钢笔的商标改了。

3 jingle   

n.叮当声，韵律简单的诗句；v.使叮当作响，叮当响，押韵

参考例句：

• The key fell on the ground with a jingle.钥匙叮当落地。
• The knives and forks set up their regular jingle.刀叉发出常有的叮当声。

4 trademarks   

n.（注册）商标( trademark的名词复数 )；（人的行为或衣着的）特征，标记

参考例句：

• Motrin and Nuprin are trademarks of brands of ibuprofen tablets. Nuprin和Motrin均是布洛芬的商标。 来自《简明英汉词典》
• Many goods in China have the trademarks of a panda. 中国的许多商品都带有熊猫的商标。 来自《简明英汉词典》