2016年CRI U.S. Fashion and Luxury Industries to Embrace Big-spending Chinese Tourists

 

According to the United Nations World Tourism Organization, China has been the world's largest outbound tourism market since 2012, contributing over 13 percent to global tourism revenue.

Brian Buchwald, CEO of a consumption research firm Bomoda, explained why so many countries have been trying to boost tourism cooperation with China.

"A lot of countries right now are looking to build tourism-related relationships and larger civic¹ relationships with the Chinese government and the Chinese people - given the size of the population, their propensity² for outbound travel and given their impact when they make these outbound trips."

He added that Chinese tourists have become major spenders and major drivers of growth for major brands worldwide.

"In the hotel category for brands like Starwood and Hilton and others have really put a focus on the Chinese tourists. But obviously also retail³, so brands like Macy's and now Bloomingdale's are coming on very strong."

A number of luxury department stores in New York as well as award-winning restaurants have make good use of the business opportunities brought by the celebration of Chinese lunar New Year.

They either prepared Chinese traditional "hongbao", that is red envelopes with money inside, or offer special Chinese New Year menu and give a nod to other honoured Chinese traditions.

Jerry Wu, Vice⁴ President of luxury department store Bloomingdales International Programs, explained what they plan to do in order to attract Chinese visitors.

"I think there's a tremendous amount of growth within China and their willingness and thirst for luxury goods has really propelled a strategic need to cater⁵ to them. We are all-inclusive company, so what we like to do is look at the trends of the countries that are growing and really just provide them with experiences, shopping experiences that they would experience back home."

Last year, the U.S. received over 2.5 million Chinese tourists, and the number is expected to reach nearly 3 million this year.

Figures from the U.S. Department of Commerce show that tourism has helped the U.S. create revenues of over 220 billion U.S. dollars and 1.1 million jobs in 2014, with China being an important contributor.

It also predicts that Chinese tourists could be spending as much as 80 billion U.S. dollars in the U.S. by 2021.

For CRI, I'm Xie Cheng.

1 civic   

adj.城市的，都市的，市民的，公民的

参考例句：

• I feel it is my civic duty to vote.我认为投票选举是我作为公民的义务。
• The civic leaders helped to forward the project.市政府领导者协助促进工程的进展。

2 propensity   

n.倾向；习性

参考例句：

• He has a propensity for drinking too much alcohol.他有酗酒的倾向。
• She hasn't reckoned on his propensity for violence.她不曾料到他有暴力倾向。

3 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

4 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

5 cater   

vi.(for/to)满足，迎合；(for)提供饮食及服务

参考例句：

• I expect he will be able to cater for your particular needs.我预计他能满足你的特殊需要。
• Most schools cater for children of different abilities.大多数学校能够满足具有不同天资的儿童的需要。