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2018年CRI Dot art ideas create new opportunities for Chinese artists

时间:2018-04-08 01:30来源:互联网 提供网友:nan   字体: [ ]
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The administrators1 of the relatively2 new "dot Art" Internet domain3 names recently dispatched a team of senior managers from the U.K. to China in an effort to explore the market potential of the new domain names in China's artistic4 community.

They've also vowed5 to help bring Chinese artists onto a bigger, international stage.

CRI's Shen Ting has more.

Kurt Pritz is a member of the Strategic Planning Board of UK Creative Ideas, the organization in charge of the top-level "dot art" domain.

"We found the use of our domain names (dot Art); already sixty percent of the people who registered them have some websites in place. So, dot Art is a much better place in the Internet for people that actually buy the domain name to use the domain name as compared to other source of these top-level domains6."

Kurt Pritz says that "UK Creative Ideas" plans to create an authoritative7 and innovative8 space for members of the public to access art-related services, information, and products through the dot Art domain.

Around forty percent of dot Art sales have been to buyers in Europe, which is taking the lead in the dot Art target market.

They plan for around 10 percent of dot Art sales to be in the Asia and Pacific market.

Kurt said his team is quite excited to get help from Chinese architect and artist Cheng Dapeng (???), who plans to launch a website using dot Art for his new design project inside Beijing Zoo.

"So he actually suggested us that he had this project that is going to open in a couple of months in the Beijing zoo. That's a lion and tiger exhibit, where he's designing an art museum inside the lion and tiger enclosure. So it's quite exciting. And he saw the possibilities of using dot art domain names as an advertisement for that."

Kurt and his team have an ambition to promote the use of dot Art among Chinese artists and in doing so create an online community.

The company says they have introduced a number of interesting and innovative dot art domains to the artistic community in China. Examples include shufa.art, which means calligraphy9; zuiquan.art, which is focused on the so-called "drunken fist", a Kung Fu style found mostly in China, and chuanju.art, which refers to a type of opera found in Sichuan Province.

Simon Cousins is the CEO of Allegravita LLC. The company is working in partnership10 with UK Creative Ideas to help facilitate their China tour.

"We highly value China's ancient cultural heritage. In China, art is part of daily life of ordinary people. Perhaps in some other countries in the West, we are too busy. We spend a little bit too much time thinking about business and we've forgot some cultural heritages. So it's natural for us to try to explore China's ancient cultural heritage and create opportunities for experts and masters in the cultural arts of China's history to also participate in this wonderful new revolution of bringing arts organizations and art creators online."

The rapid growth in the number of smartphone and tablet users has helped boost mobile internet use in China.

According to business intelligence portal "statista.com", in 2017 around half of China's population accessed the internet from a mobile device. This figure is expected to grow to just under 60 percent by 2021.

Helena Real is the head of Registrar11 Partnerships12 with UK Creative Ideas. She says that mobile content is important, especially when it comes to artists creating their own websites instead of relying on a few social media platforms.

"We agree, because mobile phone is next step. But for us, dot Art is a place to put your art and it's a branding and marketing13 opportunity for artists as well. And also because you own the content, and I think for artists, especially, that's very relevant. So when you create a website and you upload the images; that's yours. Nobody is allowed to use them; there's no third-party right. With Instagram or Facebook, they have third-party rights, they just take your images and use them to promote their own products."

Ekaterina Kozlova, Executive Director with the company's business in Russia agreed that using a dot Art domain has advantages compared to relying on social media platforms.

"They actually came to assert it's much easier to buy domain name and use it as a business card which is online and accessible globally. Usually, people in Wechat, instagram and Facebook (have) very long and difficult-to-remember names. Here you have one domain name; you saw your information and you can get access to everywhere and to find what you are looking for."

"Dot Art" was launched in 2015 by Ulvi Kasimov, one of Russia's most prolific14 venture capitalists and a passionate15 art collector.

He called dot Art "the digital dress code for the art world", and hoped that it can give both institutions and individuals an opportunity to stand out in the art world.

Since its launch, over 11,000 names have been registered on dot Art, ranging from street artist Banksy, singer Beyonc? and institutions such as the Centre Pompidou and the Guggenheim Museum.

The administrators of dot Art say that they hope to have an opportunity to return to China to seek more opportunities to work with Chinese artists and the country's art institutions.


点击收听单词发音收听单词发音  

1 administrators d04952b3df94d47c04fc2dc28396a62d     
n.管理者( administrator的名词复数 );有管理(或行政)才能的人;(由遗嘱检验法庭指定的)遗产管理人;奉派暂管主教教区的牧师
参考例句:
  • He had administrators under him but took the crucial decisions himself. 他手下有管理人员,但重要的决策仍由他自己来做。 来自辞典例句
  • Administrators have their own methods of social intercourse. 办行政的人有他们的社交方式。 来自汉英文学 - 围城
2 relatively bkqzS3     
adv.比较...地,相对地
参考例句:
  • The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
  • The operation was relatively painless.手术相对来说不痛。
3 domain ys8xC     
n.(活动等)领域,范围;领地,势力范围
参考例句:
  • This information should be in the public domain.这一消息应该为公众所知。
  • This question comes into the domain of philosophy.这一问题属于哲学范畴。
4 artistic IeWyG     
adj.艺术(家)的,美术(家)的;善于艺术创作的
参考例句:
  • The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
  • These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。
5 vowed 6996270667378281d2f9ee561353c089     
起誓,发誓(vow的过去式与过去分词形式)
参考例句:
  • He vowed quite solemnly that he would carry out his promise. 他非常庄严地发誓要实现他的诺言。
  • I vowed to do more of the cooking myself. 我发誓自己要多动手做饭。
6 domains e4e46deb7f9cc58c7abfb32e5570b6f3     
n.范围( domain的名词复数 );领域;版图;地产
参考例句:
  • The theory of thermodynamics links the macroscopic and submicroscopic domains. 热力学把宏观世界同亚微观世界联系起来。 来自辞典例句
  • All three flow domains are indicated by shading. 所有三个流动区域都是用阴影部分表示的。 来自辞典例句
7 authoritative 6O3yU     
adj.有权威的,可相信的;命令式的;官方的
参考例句:
  • David speaks in an authoritative tone.大卫以命令的口吻说话。
  • Her smile was warm but authoritative.她的笑容很和蔼,同时又透着威严。
8 innovative D6Vxq     
adj.革新的,新颖的,富有革新精神的
参考例句:
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
9 calligraphy BsRzP     
n.书法
参考例句:
  • At the calligraphy competition,people asked him to write a few characters.书法比赛会上,人们请他留字。
  • His calligraphy is vigorous and forceful.他的书法苍劲有力。
10 partnership NmfzPy     
n.合作关系,伙伴关系
参考例句:
  • The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
  • Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。
11 registrar xSUzO     
n.记录员,登记员;(大学的)注册主任
参考例句:
  • You can obtain the application from the registrar.你可以向注册人员索取申请书。
  • The manager fired a young registrar.经理昨天解雇了一名年轻的记录员。
12 partnerships ce2e6aff420d72bbf56e8077be344bc9     
n.伙伴关系( partnership的名词复数 );合伙人身份;合作关系
参考例句:
  • Partnerships suffer another major disadvantage: decision-making is shared. 合伙企业的另一主要缺点是决定要由大家来作。 来自英汉非文学 - 政府文件
  • It involved selling off limited partnerships. 它涉及到售出有限的合伙权。 来自辞典例句
13 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
14 prolific fiUyF     
adj.丰富的,大量的;多产的,富有创造力的
参考例句:
  • She is a prolific writer of novels and short stories.她是一位多产的作家,写了很多小说和短篇故事。
  • The last few pages of the document are prolific of mistakes.这个文件的最后几页错误很多。
15 passionate rLDxd     
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的
参考例句:
  • He is said to be the most passionate man.据说他是最有激情的人。
  • He is very passionate about the project.他对那个项目非常热心。
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