2018年CRI Chinese startups taking hold in Silicon Valley through innovation

 

New analysis is suggesting more and more Chinese startups are taking hold in California's Silicon¹ Valley with the hope of reaping benefits in both the Chinese and US markets.

Bill Shao is working for a Chinese company, e-commerce giant Suning, in its research development center in the heart of Silicon Valley.

From big name companies to his own start-up, Shao has been working in the Silicon Valley for 22 years.

Shao says there is a growing demand for engineers that are able to bring new innovative² products back to China.

He says many unique products are being created in Silicon Valley.

One of those products is a hologram prototype Suning has been looking at for its unmanned retail³ stores.

"Add in a hologram, were we can have an assistant that you can interact with and be able to get information from her or him about anything in terms of product," Shao said.

Suning says setting up a Silicon Valley branch has offered the company exposure to the most cutting-edge and innovative technology.

Many Chinese companies, like Suning, face a challenge of increasing their brand awareness⁴ in the US.

In 2014, a young Chinese woman graduated from Columbia University and saw a market niche⁵.

A year later, Pingo Wu founded Red Cube in Silicon Valley, making social-marketing⁶ videos for Chinese companies that have global ambitions.

One of Red Cube's most important functions is to introduce Chinese startups to Silicon Valley, especially the investors⁷ there.

John Uribe is the head of video production with Red Cube.

"One of our clients is called the One Highlight Piano. And we did a crowd-funding video for them. And they were able to reach like 1100 percent on their crowd-funding pages, which is amazing," John said.

In three years' time, Wu's company has grown from three people to 75 employees.

From manufacturing to technology, more and more Chinese firms are going into the American market.

And they're craving⁸ a closer relationship with US customers.

And some startups like Red Cube are helping⁹ them to do that.

Pingo Wu, founder¹⁰ of Red Cube, says her video business is booming.

"Recently, we just invested in a domestically well-known Chinese kitchen-ware factory to become their shareholder¹¹. After building a brand for the company, we also helped it with marketing and sales (in the US)," Wu said.

With US President Donald Trump¹² promoting his "made in America" agenda, Wu says she intends to get into the manufacturing end of business as well, rather than just promoting the products of others.

1 silicon   

n.硅(旧名矽)

参考例句：

• This company pioneered the use of silicon chip.这家公司开创了使用硅片的方法。
• A chip is a piece of silicon about the size of a postage stamp.芯片就是一枚邮票大小的硅片。

2 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

3 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

4 awareness   

n.意识，觉悟，懂事，明智

参考例句：

• There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
• Environmental awareness has increased over the years.这些年来人们的环境意识增强了。

5 niche   

n.壁龛；合适的职务(环境、位置等)

参考例句：

• Madeleine placed it carefully in the rocky niche. 玛德琳小心翼翼地把它放在岩石壁龛里。
• The really talented among women would always make their own niche.妇女中真正有才能的人总是各得其所。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

8 craving   

n.渴望,热望

参考例句：

• a craving for chocolate 非常想吃巧克力
• She skipped normal meals to satisfy her craving for chocolate and crisps. 她不吃正餐，以便满足自己吃巧克力和炸薯片的渴望。

9 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

10 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

11 shareholder   

n.股东，股票持有人

参考例句：

• The account department have prepare a financial statement for the shareholder.财务部为股东准备了一份财务报表。
• A shareholder may transfer his shares in accordance with the law.股东持有的股份可以依法转让。

12 trump   

n.王牌，法宝；v.打出王牌，吹喇叭

参考例句：

• He was never able to trump up the courage to have a showdown.他始终鼓不起勇气摊牌。
• The coach saved his star player for a trump card.教练保留他的明星选手，作为他的王牌。