访谈录 2008-03-22&-3-24 雅虎CEO访谈

Terry Semel walked into Yahoo 6 years ago as an outsider.
"When you came to Yahoo,you don't know very much about that technology,is that right?"
"That's very true,very true.But I knew about business,Yahoo is also a business."
Today the former Hollywood mogul knows a little bit more the crucial technology behind yahoo like this server farm at the company's headquarters.
"It is collecting things as mails,photos,and others.They are stored on the servers."
Accounted by training and the product of Brooklyn and Queen,Semel said his mother groomed¹ him for leadership.
"I had a very supportive mother who often say you know you could do it,you can do anything,you could be the president of United States.And of coures i come home with bad grades she say don't let it bother you."
Semel hones his deal-making skills over more than 30 years at Wanner² Brothers.In fact Hollywood had a name for it,getting Semelized.He and co-CEO Bobby D/ transformed this studio into a diverse meida company growing annual revenues from less than a billion dollars to nearly 11 billion dollars during their reign³.After leaving Wanner Brothers in 1999,Semel met Jerry Yang,one of the co-founders of Yahoo.While attending a conference and the two became friends.
"One day Yang said 'would you like to be our CEO,our CEO has left'.That's he know,I'm really not really interested in a job,i don't really want to work for people.And I went home and I thought about it for a few days and thought that's exactly what I'd like to do."
Yahoo was founded by Yang and David F/ when the two was still students in Standford.The company came to symbolized⁴ the Internet counter-culture of the late 90s,even down to its name.
"Yet Another Hierachical Officious Oracle⁵."
Yahoo was flying high when the Internet bubble burst,the company lost 93 million dollars in 2001,after then CEO Tim Koogle stepped down.Yang convinced the board to hire semel.Silicon⁶ valley with a big / from an executive more accustomed to power lunches and Hollywood line light.But Semel was there to figure out how Yahoo could make money and he made believers of his younger colleagues.The new business model boosted Yahoo's bottom line almost immediately.
"And then 2003 2004 record profits,you know,nobody could say enough good things about Terry Semel."
"Right,when 2005 and 6 came and they say wow,what's happening."
What's happened is google,which became a powerful competitor after going public in 2004.
"Google came from virtually nowhere to dominate lucrative⁷ search advertising⁸.And lately it has been beating Semel's own game--deal-making.Outbeating Yahoo for some key acquisitions like YouTube."
Dispite loosing odd on Tube.But on the other side,Yahoo is still by far the most popular website on the Internet.But google is the most profitable.
"This is a personal searching for American Idol"
Yahoo is trying to catching⁹ up in seach advertising with the project called Panama and the stakes are high.
"The problem is that Google has some so much momentum,so much money that anything next to them looks kinda of pale.And google itself is also expanding into all kinds of things Yahoo is already doing too."
Some think Yahoo may need to partner with someone,perhaps Microsoft to get ahead.Semel with years of / up and downs under his belt is keeping his eye on the long term.
"What's been the best part of it coming to Yahoo and Silicon Valley?"
"/ basically help changing the world."
Changing the world by connecting millions of people,one click at a time.
In / California,i'm S.R.for CEO exchange.

 

1 groomed   

v.照料或梳洗（马等）( groom的过去式和过去分词 )；使做好准备；训练；（给动物）擦洗

参考例句：

• She is always perfectly groomed. 她总是打扮得干净利落。
• Duff is being groomed for the job of manager. 达夫正接受训练，准备当经理。 来自《简明英汉词典》

2 wanner   

adj.苍白的( wan的最高级 )；无血色的；病态的；暗淡的

参考例句：

• Mu ofof a fruit is help times Wanner AOL establish structure of a first-rate. 蒂姆将帮助时代华纳为AOL确立一个最佳的结构。 来自互联网

3 reign   

n.统治时期，统治，支配，盛行；v.占优势

参考例句：

• The reign of Queen Elizabeth lapped over into the seventeenth century.伊丽莎白王朝延至17世纪。
• The reign of Zhu Yuanzhang lasted about 31 years.朱元璋统治了大约三十一年。

4 symbolized   

v.象征，作为…的象征( symbolize的过去式和过去分词 )

参考例句：

• For Tigress, Joy symbolized the best a woman could expect from life. 在她看，小福子就足代表女人所应有的享受。 来自汉英文学 - 骆驼祥子
• A car symbolized distinction and achievement, and he was proud. 汽车象征着荣誉和成功，所以他很自豪。 来自辞典例句

5 oracle   

n.神谕，神谕处，预言

参考例句：

• In times of difficulty,she pray for an oracle to guide her.在困难的时候，她祈祷神谕来指引她。
• It is a kind of oracle that often foretells things most important.它是一种内生性神谕，常常能预言最重要的事情。

6 silicon   

n.硅(旧名矽)

参考例句：

• This company pioneered the use of silicon chip.这家公司开创了使用硅片的方法。
• A chip is a piece of silicon about the size of a postage stamp.芯片就是一枚邮票大小的硅片。

7 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

8 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

9 catching   

adj.易传染的，有魅力的，迷人的，接住

参考例句：

• There are those who think eczema is catching.有人就是认为湿疹会传染。
• Enthusiasm is very catching.热情非常富有感染力。