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访谈录 2010-02-16&02-18 Super Bowl 广告

时间:2010-05-29 01:49来源:互联网 提供网友:dongdong6132   字体: [ ]
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    (单词翻译:双击或拖选)

Well, about a hundred million of us are gonna watch the Super Bowl tomorrow and          according to Nelson, the majority of us, 51% are more interested in the ads than the game. So it’s no wonder why advertisers paid big bucks1 during this time of  year, right? Well, that may be changing. Here’s Jeremy Hubbard.

-Here we go.
-Baby.
-What are you doing?
-How about I work this party?

For advertisers, it is still the biggest day of the year.

-Let's kill the quarter!
-We’ve got quarter!

But for tomorrow’s Super Bowl, the buzz isn’t about the ads you will be seeing during the game.

-So, yeah, sorry about last night.
-I just don’t understand why you didn’t call.

It’s the ads you won’t. For the first time in more than 20 years, Pepsi will be a no show, opting2 for a via role campaign promoting charity instead.

-Economies have reckoned heavily with a couple of companies and you got companies

like FedEx and GM, who are long time super bowl fanatics3 that have pulled out because the economy.

It’s not that every company’s pinching penny, even that nearly 3 million dollars for a 30-second spot, the game is sold out with commercials that will, no doubt, have us talking. But now, advertisers are looking for something a little less one-dimensional, the writing is on the wall. Times are changing.Training football for futuristic Disney 3D ads, the first ever of their kind, glare down the thousands of glory eyed New York city commuters.

 

-It’s like Avatar but in the subway’s tissue.

-Three D outdoor ads are basically the next game. You got a lot of technology out there and advertisers realize that space that they're playing is very crowded.

Why blow the ad budget with a pricey Super Bowl spot?

-Should probably retire after this.

While you can place your ads everywhere, the elevators we ride, the cars we drive pass, where we park, walk and wait, even the food we eat.Yes, that’s Captain Kirk and Mr. Spark, boldly going where no advertiser has gone before. Your Eggo waffles and it’s more hi-tech than ever from touch screens to holograms to augmented4 reality or you can land up a magazine ad with your web cam and magically your computer screen displays another ad of 3D model of this convertible5 or ads that interact with us, take a load off with this bus stop ad for a jam that tells you your weight when you sit down and then there are the via role videos produced by giant corporations.Here, a tattoo6 lover appears to get a permanent pair of sun-glasses, ray ban, of course. As for what we’ll see by the time the next few Super Bowls roll around, remember those ads in minority report. (Lexus) The stuff of science fiction until now, these smart signs in test face now can scan you as you walk by, telling advertisers how old you are, how tall you are and what size clothes you wear. The question is: do we want that?

 

-I hope they are home.

Remember when it all took and impresses.

-Oh, well, he’s got a stuff thing.

Was the Super Bowl ad with a talking sock?

-Sarah.

We’ll get Morning America, Jeremy Hubbard, ABC news, New York.

-Got it.


点击收听单词发音收听单词发音  

1 bucks a391832ce78ebbcfc3ed483cc6d17634     
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃
参考例句:
  • They cost ten bucks. 这些值十元钱。
  • They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》
2 opting e6a09ce5b5c8079c1654586c4e1dc5b3     
v.选择,挑选( opt的现在分词 )
参考例句:
  • What courses are most students opting for? 多数学生选什么课程? 来自《简明英汉词典》
  • Wells doesn't rule out opting out and then re-signing with Houston. 威尔斯没有排除跳出合同再与火箭重签的可能。 来自互联网
3 fanatics b39691a04ddffdf6b4b620155fcc8d78     
狂热者,入迷者( fanatic的名词复数 )
参考例句:
  • The heathen temple was torn down by a crowd of religions fanatics. 异教徒的神殿被一群宗教狂热分子拆除了。
  • Placing nukes in the hands of baby-faced fanatics? 把核弹交给一些宗教狂热者手里?
4 Augmented b45f39670f767b2c62c8d6b211cbcb1a     
adj.增音的 动词augment的过去式和过去分词形式
参考例句:
  • 'scientists won't be replaced," he claims, "but they will be augmented." 他宣称:“科学家不会被取代;相反,他们会被拓展。” 来自英汉非文学 - 科学史
  • The impact of the report was augmented by its timing. 由于发表的时间选得好,这篇报导的影响更大了。
5 convertible aZUyK     
adj.可改变的,可交换,同意义的;n.有活动摺篷的汽车
参考例句:
  • The convertible sofa means that the apartment can sleep four.有了这张折叠沙发,公寓里可以睡下4个人。
  • That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了。
6 tattoo LIDzk     
n.纹身,(皮肤上的)刺花纹;vt.刺花纹于
参考例句:
  • I've decided to get my tattoo removed.我已经决定去掉我身上的纹身。
  • He had a tattoo on the back of his hand.他手背上刺有花纹。
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TAG标签:   访谈录  Super Bowl
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