流利美国口语7.3

W: So, how about the TV advertisement?

M: I admit that we will leave a deep impression on the audience’s mind, but it’s too expensive to make TV commercials.

W: TV commercials are fascinating and attractive. The repetition of commercials will help make our products well-known and built strong brand positions.

M: That’s true. I suppose we produce alternative ads that are pre-tested in different kinds of media before a final choice is made.

W: That’s wonderful.

Dialogue 2.

W: As your client I’d like to know how much do you charge us?

M: First of all can you tell me how much your budge¹ is for your advertisement?

W: You know how much to spend on advertising² is always problematic. And our budget is about 100,000 dollars per month.

M: OK. And could you let me know your objective of your advertising campaign?

W: Our advertisement is designed to build up our reputation and at the same time persuade the consumers that our brand offers the best quality for their money.

M: I see. According to your requirements we will create the advertisement and develop a media plan for you.

Dialogue 3.

W: From my point of view, no matter how big the budget advertising can succeed only of the ads message gains attention and communicates well.

M: Yes, it should be better planned more imaginative and entertaining.

W: And we have to decide the frequency we have for our ads.

M: I agree.

W: There are 3 ads plans I designed. Would you like to have a look?

M: Thank you very much.

W: Not at all. I am honored to be able to help you.

Exercise.

1. I suppose we should have an advertisement company.

2. How much is your budget for your advertisement?

3. Could you let me know your objective for your advertising campaign?

4. Our advertisement is designed to make our products well-known and build strong brand positions.

5. According to your requirements we will create the advertisement and develop a media plan for you.

6. How about the TV advertising?

7. After too many exposures people begin to find them annoying.

8. I suppose we produce alternative ads that are pre-tested in different kinds of media before a final choice is made.

9. According to the investigations³ I have done the magazine ads are also very powerful.

10. You want to have your ads on the internet?

11. How much does it cost if I advertise in the newspaper?

12. It depends on the kind of ads you want to have in the newspaper.

1 budge   

v.移动一点儿；改变立场

参考例句：

• We tried to lift the rock but it wouldn't budge.我们试图把大石头抬起来，但它连动都没动一下。
• She wouldn't budge on the issue.她在这个问题上不肯让步。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 investigations   

（正式的）调查( investigation的名词复数 )； 侦查； 科学研究； 学术研究

参考例句：

• His investigations were intensive and thorough but revealed nothing. 他进行了深入彻底的调查，但没有发现什么。
• He often sent them out to make investigations. 他常常派他们出去作调查。