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时间:2006-09-05 16:00来源:互联网 提供网友:wdyllff   字体: [ ]

    The Hunter of the Magic Tales - Mr Harry1 Potter

      Barry Cunningham still laughs about that moment in 1997,when he told a single mother with a knack2 for fantasy storytelling to find herself a day job,because writing children's books did not pay.He could not have known then that his decision to publish a book about a boy wizard would start an international publishing phenomenon,or that within six years the first-time children‘s book writer in question would be richer than the Queen of England.The“find a day job”blunder has become part of the legend of Harry Potter,as has Mr Cunningham‘s role in picking up the book on behalf of Bloomsbury,its publisher in the UK,after other,longer-established companies had turned it down.But the cheerful 51-year-old‘s story does not end with the career-making move of signing J.K.Rowling,Harry Potter‘s creator.In fact,the former marketing3 director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher‘s Stone,the first instalment of the boy wizard‘s adventures.Today,he is running his own boutique children‘s book publisher-The Chicken House-and,once again,being credited with turning little-known storytellers into bigtime bestsellers.His career began in the late 1970s at Penguin4 Books.There,Mr Cunningham says,he learnt the importance of promoting authors directly to children."Children‘s authors have enormous respect for their market-and I understood that they were thinking about children,whereas adult writers are not thinking about the outside world [when they write];their process is internal,"he says.After being ap pointed5 marketing director for Penguin Books he was headhunted by Random6 House,where he became director of sales and marketing for its British operations.But the long-lunch lifestyle took its toll7 and Mr Cunningham eventually left Random House to do freelance work,before being approached by Nigel Newton,Bloomsbury‘s chief executive,with the idea of creating a children‘s list for the company."I said to Nigel,‘I can do this for you.I know what children want.‘I had never edited a book or commissioned one.Much to his credit,he said OK,"Mr Cunningham says.It was not long before Christopher Little,J.K.Rowling‘s agent,got in touch with a new find."I did not see any direct financial benefits [from signing J.K.Rowling] but it has given me a huge reputation—and the intangible thing is the confidence it gave me in my own judgment8."Word of mouth about his eye for talent even prompted executives at Scholastic9,the largest publisher of children‘s books in the world,to approach Mr Cunningham in 2001 after reading in a trade publication that the man who discovered Harry was looking for a distributor for his new publishing company.“We thought greatly of his talent and we knew his taste.We felt he had a sense for looking for new voices [combined with] a commercial sense,”says Barbara Marcus,the president of Scholastic children‘s books and distribution.“It‘s odd to say a 50-year-old man knows what a 13-year-old wants to read,but I do,”says Mr Cunning-ham.Scholastic‘s commitment to distribute in the US every new fiction title Mr Cunning-ham pub lishes gives The Chicken House the force of a worldwide publisher without constraining10 Mr Cunningham to the sometimes risk-averse culture of big corporations.“I do work on my own terms.It‘s important that I don‘t become part of a corporate11 synergy”he says.“I do six new fiction titles a year-I want them all to be a masterpiece.In big companies,you can‘t be sure they‘re all a masterpiece.”
Still,competing with the bigger publishing houses can be difficult.Mr Cunningham says there are publishers with deeper pockets who have attempted to poach some of his biggest talents-despite unwritten rules in the publishing industry that say such behaviour is un-acceptable.“So far,for a variety of reasons,they have stayed with me.What I can offer is that thing that publishers used to offer.I‘m their first reader;they can call me ...I want them to be successful as much as they do.And if one book doesn‘t work,I‘m not going to drop them,”he says.Mr Cunningham says the extra attention to detail,from editing to marketing,means his small operation is turning out a better product in a market where standards are slipping “I think books are dramatically less well edited.There is a higher percentage of mistakes,there are flabby plots—someone should be saying,‘this shouldn‘t be like this‘,”he says.Another success of Mr Cunningham‘s was a decidedly more personal one:his decision to give up drinking 15 years ago.“One part of my recovery was an important realisation that I could be all the things I was-an extravert,a pursuer of new ideas and a risk-taker—with-out recourse to artificial substances,”he says.“If you force yourself to take a look at yourself and your talents and say,‘these are what I‘m going to go with‘,it is a wonderful thing.”


1 harry heBxS     
  • Today,people feel more hurried and harried.今天,人们感到更加忙碌和苦恼。
  • Obama harried business by Healthcare Reform plan.奥巴马用医改掠夺了商界。
2 knack Jx9y4     
  • He has a knack of teaching arithmetic.他教算术有诀窍。
  • Making omelettes isn't difficult,but there's a knack to it.做煎蛋饼并不难,但有窍门。
3 marketing Boez7e     
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
4 penguin W3jzf     
  • The penguin is a flightless bird.企鹅是一种不会飞的鸟。
  • He walked with an awkward gait like a penguin.他走路的步子难看得就像企鹅。
5 pointed Il8zB4     
  • He gave me a very sharp pointed pencil.他给我一支削得非常尖的铅笔。
  • She wished to show Mrs.John Dashwood by this pointed invitation to her brother.她想通过对达茨伍德夫人提出直截了当的邀请向她的哥哥表示出来。
6 random HT9xd     
  • The list is arranged in a random order.名单排列不分先后。
  • On random inspection the meat was found to be bad.经抽查,发现肉变质了。
7 toll LJpzo     
  • The hailstone took a heavy toll of the crops in our village last night.昨晚那场冰雹损坏了我们村的庄稼。
  • The war took a heavy toll of human life.这次战争夺去了许多人的生命。
8 judgment e3xxC     
  • The chairman flatters himself on his judgment of people.主席自认为他审视人比别人高明。
  • He's a man of excellent judgment.他眼力过人。
9 scholastic 3DLzs     
  • There was a careful avoidance of the sensitive topic in the scholastic circles.学术界小心地避开那个敏感的话题。
  • This would do harm to students' scholastic performance in the long run.这将对学生未来的学习成绩有害。
10 constraining cc35429b91ea67e2478332bc4d1c3be7     
强迫( constrain的现在分词 ); 强使; 限制; 约束
  • He was constraining his mind not to wander from the task. 他克制着不让思想在工作时开小差。
  • The most constraining resource in all of these cases is venture capital. 在所有这些情况下最受限制的资源便是投入资本。
11 corporate 7olzl     
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
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