英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

美国国家公共电台 NPR YouTube Views To Be Calculated In New Streaming-Oriented Billboard Albums Chart

时间:2020-01-06 03:16来源:互联网 提供网友:nan   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)

 

AILSA CHANG, HOST:

Harry1 Styles' "Fine Line" is topping Billboard2's album charts.

(SOUNDBITE OF SONG, "LIGHTS UP")

HARRY STYLES: (Singing) Shine, step into the light. Shine, so bright sometimes. Shine...

CHANG: Holding that spot is a coup3 for any artist. It used to be that an album would get there by selling the most physical albums. Over the years, it's gotten a lot more complicated, though. Now Billboard needs to consider things like Spotify plays, MP3 downloads and, starting tomorrow, YouTube streams. Chris Molanphy is a chart analyst4 and pop critic at Slate5, and he joins me now to explain all of this.

Hey.

CHRIS MOLANPHY: Hi, Ailsa. How are you?

CHANG: Good. So why is Billboard making this change?

MOLANPHY: It's part of a long term evolution of the album chart away from, as you say, pure sales to a consumption model. So now, rather than simply tracking you at the moment you buy an album, they're tracking how much you're consuming an album in the weeks to come. It's not all about opening a movie, where, you know, all we care about is the box office in the first weekend. It's not all about the sales in that first week. Now we care about how it's being consumed on these platforms like Spotify.

CHANG: How much it's being listened to...

MOLANPHY: Exactly.

CHANG: ...Like, that being maybe a more accurate reflection of how popular the music is.

MOLANPHY: Precisely6.

CHANG: How big of a deal is YouTube in the music industry right now?

MOLANPHY: It's a pretty big deal. Depending on the audience, it may account for up to half of the consumption of any given genre7. And it depends on the audience. Hip-hop is very strong in YouTube. Latin music is very strong in YouTube. And you know, if you're going to get a full and accurate representation of the way music is being consumed - not just at the song level but at the, you know, full artists level, which is what the album chart aims to measure - you kind of eventually need to bake YouTube into the album chart, as counterintuitive as that sounds.

CHANG: OK. So if YouTube is going to be such an important component8 of measuring where you're going to land on the Billboard charts, how might this reshape the way music is marketed going forward?

MOLANPHY: Well, you know, I can see a scenario9 where an artist might want to do multiple versions - official versions of a video. And just when an album is starting to flag a little on the chart, you put out a new version of a video. And that gives it a new, you know, boost of life. You know, albums are not so much totemic objects anymore. They're kind of like marketing10 campaigns. You know?

So when an artist moves from period to period in their career, they are moving from - say, if you're Taylor Swift - the "Reputation" period to the "Lover" period. And you are trying to aggregate11 as much attention for that project while it's your current album project. This YouTube rule just sort of aggregates12 one more stream of data to add to Spotify, to add to Apple Music, to add to the download that tells people this album is being consumed and it's commanding the culture.

CHANG: So seems like, in a lot of ways, this Billboard rule-change is just a reflection of how differently people are consuming music these days.

MOLANPHY: Right. I mean, think about it. Most folks are not walking into physical record stores anymore. Many people are not even really downloading the iTunes way anymore.

CHANG: Yeah.

MOLANPHY: Streaming is the future. It has been the future for some time. YouTube is an important component of that. And this is just Billboard doing what it's always done. It reflects the way people are actually consuming music, dating back to the era of 45 rpm singles all the way to the present day. You have to keep these charts evolving to make them current with the way music is being consumed.

CHANG: That is Chris Molanphy of Slate.

Thank you so much for coming in to the studio today.

MOLANPHY: My pleasure, Ailsa.


点击收听单词发音收听单词发音  

1 harry heBxS     
vt.掠夺,蹂躏,使苦恼
参考例句:
  • Today,people feel more hurried and harried.今天,人们感到更加忙碌和苦恼。
  • Obama harried business by Healthcare Reform plan.奥巴马用医改掠夺了商界。
2 billboard Ttrzj     
n.布告板,揭示栏,广告牌
参考例句:
  • He ploughed his energies into his father's billboard business.他把精力投入到父亲的广告牌业务中。
  • Billboard spreads will be simpler and more eye-catching.广告牌广告会比较简单且更引人注目。
3 coup co5z4     
n.政变;突然而成功的行动
参考例句:
  • The monarch was ousted by a military coup.那君主被军事政变者废黜了。
  • That government was overthrown in a military coup three years ago.那个政府在3年前的军事政变中被推翻。
4 analyst gw7zn     
n.分析家,化验员;心理分析学家
参考例句:
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
5 slate uEfzI     
n.板岩,石板,石片,石板色,候选人名单;adj.暗蓝灰色的,含板岩的;vt.用石板覆盖,痛打,提名,预订
参考例句:
  • The nominating committee laid its slate before the board.提名委员会把候选人名单提交全体委员会讨论。
  • What kind of job uses stained wood and slate? 什么工作会接触木头污浊和石板呢?
6 precisely zlWzUb     
adv.恰好,正好,精确地,细致地
参考例句:
  • It's precisely that sort of slick sales-talk that I mistrust.我不相信的正是那种油腔滑调的推销宣传。
  • The man adjusted very precisely.那个人调得很准。
7 genre ygPxi     
n.(文学、艺术等的)类型,体裁,风格
参考例句:
  • My favorite music genre is blues.我最喜欢的音乐种类是布鲁斯音乐。
  • Superficially,this Shakespeare's work seems to fit into the same genre.从表面上看, 莎士比亚的这个剧本似乎属于同一类型。
8 component epSzv     
n.组成部分,成分,元件;adj.组成的,合成的
参考例句:
  • Each component is carefully checked before assembly.每个零件在装配前都经过仔细检查。
  • Blade and handle are the component parts of a knife.刀身和刀柄是一把刀的组成部分。
9 scenario lZoxm     
n.剧本,脚本;概要
参考例句:
  • But the birth scenario is not completely accurate.然而分娩脚本并非完全准确的。
  • This is a totally different scenario.这是完全不同的剧本。
10 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
11 aggregate cKOyE     
adj.总计的,集合的;n.总数;v.合计;集合
参考例句:
  • The football team had a low goal aggregate last season.这支足球队上个赛季的进球总数很少。
  • The money collected will aggregate a thousand dollars.进帐总额将达一千美元。
12 aggregates 46710fe77f663864a23e02a880a9ae53     
数( aggregate的名词复数 ); 总计; 骨料; 集料(可成混凝土或修路等用的)
参考例句:
  • Snowflakes are loose aggregates of ice crystals. 雪花是冰晶的松散凝结。
  • Our airplanes based in Europe should be included in the aggregates. 我们驻欧飞机应包括在总数内。
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   NPR  美国国家电台  英语听力
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴