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You rarely hear the names Pakistan and India in the same sentence without the word 'conflict.' Peace for these two nations remains1 a distant dream. And the task of bringing them together is quite daunting2.
Despite this, the soft drink maker3, Coca Cola, decided4 to take a small step towards this goal. The result of their initiative is the “Small World Machine”— a vending5 machine. However, it is no ordinary vending machine. It has a person-sized touch screen with built in cameras that provide a live video portal between two locations: one in Pakistan and the other in India.
Coca Cola invited people from India and Pakistan to share a moment of connection. As the Coca Cola webpage explains, “People from various walks of life were encouraged to complete friendly tasks together—wave, touch hands, draw a peace sign or dance—before sharing a Coca Cola.
The machines may not bring peace right away but the video has managed to grab over a million eyeballs on the web. If you haven’t seen the campaign yet, take a look!
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1
remains
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| n.剩余物,残留物;遗体,遗迹 | |
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2
daunting
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| adj.使人畏缩的 | |
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3
maker
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| n.制造者,制造商 | |
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4
decided
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| adj.决定了的,坚决的;明显的,明确的 | |
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5
vending
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| v.出售(尤指土地等财产)( vend的现在分词 );(尤指在公共场所)贩卖;发表(意见,言论);声明 | |
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