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This is Scientific Americans' 60-Second Science. I'm Steve Mersky, got a minute?

Pay attention, retailers¹. For a fatter buttom line, you might wanna have some hunks and hotties on hand. That's what Jennifer Argo and her colleagues say. she teaches business at the University of Alberta, the research team did a study to be published in an upcoming issue of the journal of Consumer Research. The result: customers were more enthusiastic about clothing when they saw a good-looking people handling the clothes. The team studied responses of 300 shoppers who were sent to a store to try on a specific shirt. When the shoppers saw a planted average-looking person trying on the shirt they came for, they weren't that interested in buying it. But when a fetching model of the opposite sex was seen to spot the shirt,the shopper² said they were then acutally willing to spend more for it. Regular Joes and Jeans don't take that as meaning you have no future on the sales floor. Argo says that retailers can still get more appearence connected sales mileage³ from their average-looking stuff just by making sure the employees stay well-groomed to give a natty⁴ appearance.

Thanks for the minute for Scientific Americans' 60-Second Science. I'm Steve Mersky.