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SSS 2008-01-29

时间:2010-05-13 01:40来源:互联网 提供网友:0922013129   字体: [ ]
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This is Scientific Americans' 60-Second Science. I'm Steve Mersky, got a minute?

Pay attention, retailers1. For a fatter buttom line, you might wanna have some hunks and hotties on hand. That's what Jennifer Argo and her colleagues say. she teaches business at the University of Alberta, the research team did a study to be published in an upcoming issue of the journal of Consumer Research. The result: customers were more enthusiastic about clothing when they saw a good-looking people handling the clothes. The team studied responses of 300 shoppers who were sent to a store to try on a specific shirt. When the shoppers saw a planted average-looking person trying on the shirt they came for, they weren't that interested in buying it. But when a fetching model of the opposite sex was seen to spot the shirt,the shopper2 said they were then acutally willing to spend more for it. Regular Joes and Jeans don't take that as meaning you have no future on the sales floor. Argo says that retailers can still get more appearence connected sales mileage3 from their average-looking stuff just by making sure the employees stay well-groomed to give a natty4 appearance.

Thanks for the minute for Scientific Americans' 60-Second Science. I'm Steve Mersky.


点击收听单词发音收听单词发音  

1 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
2 shopper IidzcX     
n.购物者,顾客
参考例句:
  • Hong Kong is a shopper's paradise.香港是购物者的天堂。
  • She is one shopper who takes responsibility in bagging her own goods.她是一名承担责任把食品装进袋子的顾客。
3 mileage doOzUs     
n.里程,英里数;好处,利润
参考例句:
  • He doesn't think there's any mileage in that type of advertising.他认为做那种广告毫无效益。
  • What mileage has your car done?你的汽车跑了多少英里?
4 natty YF1xY     
adj.整洁的,漂亮的
参考例句:
  • Cliff was a natty dresser.克利夫是讲究衣着整洁美观的人。
  • Please keep this office natty and use the binaries provided.请保持办公室整洁,使用所提供的垃圾箱。
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