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This is Scientific American’s Sixty-Second-Science, I’m Karen Hopkin, this will just take a minute.

Everybody loves your freeby, especially those samples you get at the doctor’s office with the latest greatest brand-name cures for your headache, or your heartburn, or whatever is the //. But a study published in September issue of southern medical tunnel finds those freebies may cost you in a long run, because doctors use those samples one that describing the more costly¹ brand-name medications, more often than the cheaper generic². 

The researchers try to prescribe habits of one particular group of 70 physicians, what made this practice idea is that some players move from one space to another, in the new place there is no room for other samples, so no more free flowing freebies. What the researchers found is when the physician is no longer under the influence of the free samples, the number of prescriptions³ they give their // patients for generic drugs, rose from 12% to 30%. That means when the office was filled with brand-name samples, the doctors tend to write more brand-name scripts which the patient has to pay for. So in the end there is no such thing as a free drug which deepen⁴ your heartburn I think you already knew. 

Thanks for the minute, for Scientific American’s Sixty-Second-Science, I’m Karen Hopkin.