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SSS 2010-02-09

时间:2010-05-20 02:51来源:互联网 提供网友:mark@li   字体: [ ]
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    (单词翻译:双击或拖选)

You know what it’s like. Sit chatting with a friend, and the hours can zip by. But once someone puts you on hold [audio: bad on-hold music] or makes you wait in line, each second feels interminable. But Dan Zakay of Tel Aviv University has some tricks for businesses to keep waiting customers happy. He published the psychology1 research in the journal NeuroQuantology.

He wanted to know how we subjectively3 perceive waiting time. So 50 people in one group were asked to wait, with absolutely nothing to do. Another 50 were also asked to wait the same length of time—but they could watch TV. Then both groups were asked to estimate how much time had passed. The ones who watched television thought they waited only on average half as long as the ones with zip to keep them occupied.

Zakay says businesses can use this subjective2 experience of time to manipulate us. Customers stuck in line could be offered coffee or visual distractions4 like the TV example. Long lines can be broken down to multiple shorter ones that seem less onerous5. These simple techniques can keep us waiting happily. And make us more likely to be return customers.


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1 psychology U0Wze     
n.心理,心理学,心理状态
参考例句:
  • She has a background in child psychology.她受过儿童心理学的教育。
  • He studied philosophy and psychology at Cambridge.他在剑桥大学学习哲学和心理学。
2 subjective mtOwP     
a.主观(上)的,个人的
参考例句:
  • The way they interpreted their past was highly subjective. 他们解释其过去的方式太主观。
  • A literary critic should not be too subjective in his approach. 文学评论家的看法不应太主观。
3 subjectively 9ceb3293ef1b7663322bbb60c958e15f     
主观地; 臆
参考例句:
  • Subjectively, the demand of interest is the desire of human being. 荀子所说的对利的需要从主观上说就是人的欲望。
  • A sound also has an amplitude, a property subjectively heard as loudness. 声音有振幅,振幅的主观感觉是声音的大小。
4 distractions ff1d4018fe7ed703bc7b2e2e97ba2216     
n.使人分心的事[人]( distraction的名词复数 );娱乐,消遣;心烦意乱;精神错乱
参考例句:
  • I find it hard to work at home because there are too many distractions. 我发觉在家里工作很难,因为使人分心的事太多。
  • There are too many distractions here to work properly. 这里叫人分心的事太多,使人无法好好工作。 来自《简明英汉词典》
5 onerous 6vCy4     
adj.繁重的
参考例句:
  • My household duties were not particularly onerous.我的家务活并不繁重。
  • This obligation sometimes proves onerous.这一义务有时被证明是艰巨的。
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