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SSS 2010-07-12

时间:2010-08-05 06:37来源:互联网 提供网友:konicaqq   字体: [ ]
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    (单词翻译:双击或拖选)

Being beautiful has its advantages. It can make you more popular, even make you seem more competent. Now, University of Haifa researchers have found that, if you’re a politician, good looks will also make you seem more newsworthy. Because better-looking pols get more media coverage1, findings that appear in the International Journal of Press/Politics. People respond to pretty faces. And broadcasters, it seems, are no exception. The researchers surveyed how much TV news coverage was given to every member of the Israeli Knesset on three local channels. At the same time, they showed pictures of these elected officials to Dutch students who knew nothing about Israeli legislators. And they asked the students to rate the politicians’ physical attractiveness. The results: generally speaking, the Knesset members with the highest marks for appearance appear most often on the nightly news.

There were some exceptions. Although female members were found to be more appealing than males, they receive less TV time. As do younger politicians, who were rated hotter than their elders.

The results suggest that although politics isn’t pretty, politicians should be. Especially if they want to take full advantage of a medium that loves a pretty face.

Thanks for the minute for Scientific American’s 60-Second Science. I’m Karen Hopkin


点击收听单词发音收听单词发音  

1 coverage nvwz7v     
n.报导,保险范围,保险额,范围,覆盖
参考例句:
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
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