英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

SSS 2011-09-07

时间:2011-10-07 05:51来源:互联网 提供网友:gmeng   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)
 This is Scientific American’s 60-SecondScience. I’m Steve Mirsky. This will just take a minute.
 
“Economics:supply and demand.”
 
That’s Father Guido Sarducci...
 
“That’s it.”
 
…sharing theentirety of the economics course at his Five-Minute-University. Of course, themarket forces of supply and demand are supposed to be the main factors insetting the prices for goods and services. But marketing comes into play aswell. Supply and demand have little to do with a seller’s decision to price anitem at $19.99 instead of 20 bucks.
 
The psychological trick of seeing a oneinstead of a two at the front of a price, as in $19.99 versus $20 can work toincrease sales. But Robert Schindler, professor of Marketing at Rutgers Schoolof Business-Camden, says that in some cases, the penny saved isn’t worth it.
 
The $19.99 technique may actually backfirewhen a consumer is most concerned about quality, say, in a luxury item. Thepenny-lower price can then raise questions in the buyer’s mind about quality.According the Schindler, in those cases, the full, round non-99 price may senda signal of a better buy.Thanks for the minute. For Scientific American’s60-Second Science. I’m Steve Mirsky.
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   sss  托福素材
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴