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SSS 2012-04-25

时间:2012-05-09 08:12来源:互联网 提供网友:gmeng   字体: [ ]
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    (单词翻译:双击或拖选)

 This is Scientific Americans 60 second Science, I am Sophie Bushwick, Got a minute?

 
Music, film and video game makes face a new online, digital world. And some are testing a revolutionary pricing system: "pay what you want." But a new study finds that when consumers can name their own price, many may opt1 out of buying at all. The study is in the Proceedings2 of the National Academy3 of Sciences. 
 
For the research, tour boat passengers posed4 for photos. Each boat ride announced a price of $15 per picture. But they then charged either $15, $5 or the option to pay what you want.
 
As expected, the fewest tourists purchased photos when they had to pay full price. But more customers bought photos when they cost $5 than when prices were pay what you want—which could have saved passengers even more.
 
The researchers suggest that choosing to pay less than an announced lower-than-expected price made people feel cheap. With choices then limited to spending more money or feeling like a tightwad, potential customers simply opted5 out of the purchase. So on sea or land, a low, set price may catch the most fish.
 
Thanks for the minute, for Scientific American 60 Second Science, I am Sophie Bushwick

点击收听单词发音收听单词发音  

1 opt a4Szv     
vi.选择,决定做某事
参考例句:
  • They opt for more holiday instead of more pay.他们选择了延长假期而不是增加工资。
  • Will individual schools be given the right to opt out of the local school authority?各个学校可能有权选择退出地方教育局吗?
2 proceedings Wk2zvX     
n.进程,过程,议程;诉讼(程序);公报
参考例句:
  • He was released on bail pending committal proceedings. 他交保获释正在候审。
  • to initiate legal proceedings against sb 对某人提起诉讼
3 academy FIxyW     
n.(高等)专科院校;学术社团,协会,研究院
参考例句:
  • This is an academy of music.这是一所音乐专科学院。
  • I visited Chinese Academy of Sciences yesterday.我昨天去访问了中国科学院。
4 posed 3b043f45050cbd036ed46d15a4d75291     
使摆姿势( pose的过去式和过去分词 ); 以…身份出现; 招摇; 炫耀
参考例句:
  • The players strutted and posed for the cameras. 运动员昂首阔步,摆好姿势让记者拍照。
  • After the wedding we all posed for a photograph. 婚礼之后,我们全体排好拍了一张照片。
5 opted 9ec34da056d6601471a0808ebc89b126     
v.选择,挑选( opt的过去式和过去分词 )
参考例句:
  • She was co-opted onto the board. 她获增选为董事会成员。
  • After graduating she opted for a career in music. 毕业后她选择了从事音乐工作。
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