Business Channel 2006-10-10&13

In Florida, groves¹, grocery aisles², and even corporate³ boardrooms, people are being squeezed by orange shortages that have sent juice prices to record highs. Florida is the world's second largest orange producer with Brazil holding the top spot and most of the state's crops have turned it to juice. But over the past two years, orange production has been ravaged⁴ by hurricanes and a tree disease that was spread by storm winds. As a result, consumers have seen an average 9% jump in retail⁵ juice prices this year and they can go up even more, Richard?

Oh, Gerri, I guess, ah, you and I don't like it as consumers, but dah, (right) those producers must be liking⁶ the prices, right?

Well. the juice brands are worried because higher retail prices have hurt sales. Also the Florida orange shortage has forced juice marketers to import expensive juice from Brazil, which is eroding⁷ their profit margins⁸. All of these could show up in earning statements. The two biggest juice brands Tropicana and Minute Maid are owned by large corporations. Peps, Pepsico is a parent of Tropicana, while Minute Maid is a unit of Coca Cola. Both have warned that the juice squeeze could hurt their overall earnings⁹.

And in another food news, the pace of growth in the organic segment in the, of the industry is reportedly stalling because the public is balking¹⁰ at high prices. According to Ad Age Magazine, some companies are spending more to market new organic foods than they earn from the products. Uniliver, for example, spent 20 million dollars this year to promote an organic version of Ragu pa, pasta sauce, but the offering flops¹¹. So next year, Uniliver says organic Ragu will be in, in no more than 15% of traditional grocery stores. Richard?

You, you know, you gotta ask, Gerri. those folks, ah, those chains that do carry organic foods, like Whole Foods, why are they doing well, then?

Well, it's interesting, stores like Whole Foods target more affluent¹² shoppers and they're still moving lots of organic merchandise. The problem for the industry is that it's not expanding beyond its current niche¹³. Organic foods are a 14-billion-dollar-a-year business but that's less than 3% of total food sales.

And finally, a new report says when people are heading to work, they're hitting the road earlier, traveling farther and driving alone more often. The Transportation Research Board, an independent advisory¹⁴ group, also found that more folks are commuting¹⁵ between suburbs as opposed to going from suburbs to cities. The group says that from 1990 to 2000, there was an almost 50% increase in the number of people with commutes¹⁶ longer than an hour. Also to beat traffic, more American are leaving for work before 6:30 A.M.. One other note in that 10-year span, the number of solo drivers grew by almost 13%.

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1. stall--verb. to come to a standstill; be brought to a stop.

2. balk--verb. to stop, as at an obstacle, and refuse to proceed or to do something specified¹⁷ (usually followed by at): He balked¹⁸ at making the speech.

3. flop--verb. to be a complete failure; fail: The play flopped¹⁹ dismally²⁰.

4. niche--noun. a distinct segment of a market.

5. as opposed to--In contrast to

1 groves   

树丛，小树林( grove的名词复数 )

参考例句：

• The early sun shone serenely on embrowned groves and still green fields. 朝阳宁静地照耀着已经发黄的树丛和还是一片绿色的田地。
• The trees grew more and more in groves and dotted with old yews. 那里的树木越来越多地长成了一簇簇的小丛林，还点缀着几棵老紫杉树。

2 aisles   

n. (席位间的)通道, 侧廊

参考例句：

• Aisles were added to the original Saxon building in the Norman period. 在诺曼时期，原来的萨克森风格的建筑物都增添了走廊。
• They walked about the Abbey aisles, and presently sat down. 他们走到大教堂的走廊附近，并且很快就坐了下来。

3 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

4 ravaged   

毁坏( ravage的过去式和过去分词 )； 蹂躏； 劫掠； 抢劫

参考例句：

• a country ravaged by civil war 遭受内战重创的国家
• The whole area was ravaged by forest fires. 森林火灾使整个地区荒废了。

5 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

6 liking   

n.爱好；嗜好；喜欢

参考例句：

• The word palate also means taste or liking.Palate这个词也有“口味”或“嗜好”的意思。
• I must admit I have no liking for exaggeration.我必须承认我不喜欢夸大其词。

7 eroding   

侵蚀，腐蚀( erode的现在分词 )； 逐渐毁坏，削弱，损害

参考例句：

• The coast is slowly eroding. 海岸正慢慢地被侵蚀。
• Another new development is eroding the age-old stereotype of the male warrior. 另一个新现象是，久已形成的男人皆武士的形象正逐渐消失。

8 margins   

边( margin的名词复数 )； 利润； 页边空白； 差数

参考例句：

• They have always had to make do with relatively small profit margins. 他们不得不经常设法应付较少的利润额。
• To create more space between the navigation items, add left and right margins to the links. 在每个项目间留更多的空隙，加左或者右的margins来定义链接。

9 earnings   

n.工资收人；利润，利益，所得

参考例句：

• That old man lives on the earnings of his daughter.那个老人靠他女儿的收入维持生活。
• Last year there was a 20% decrease in his earnings.去年他的收入减少了20%。

10 balking   

n.慢行，阻行v.畏缩不前，犹豫( balk的现在分词 )；（指马）不肯跑

参考例句：

• He picked up a stone and let fly at the balking dog. 他捡起一块石头朝那狂吠的狗扔去。 来自互联网
• Democrats won't pass the plan without votes from rank-and-file Republicans andof-and-file Republicans were reportedly balking. 没有普通共和党议员的支持，民主党人无法通过这项方案——到周四晚间，据悉那些普通共和党人在阻挡（该计划）。 来自互联网

11 flops   

n.失败( flop的名词复数 )v.（指书、戏剧等）彻底失败( flop的第三人称单数 )；（因疲惫而）猛然坐下；（笨拙地、不由自主地或松弛地）移动或落下；砸锅

参考例句：

• a pair of flip-flops 一双人字拖鞋
• HPC environments are often measured in terms of FLoating point Operations Per Second (FLOPS) . HPC环境通常以每秒浮点运算次数(FLOPS)加以度量。 来自互联网

12 affluent   

adj.富裕的，富有的，丰富的，富饶的

参考例句：

• He hails from an affluent background.他出身于一个富有的家庭。
• His parents were very affluent.他的父母很富裕。

13 niche   

n.壁龛；合适的职务(环境、位置等)

参考例句：

• Madeleine placed it carefully in the rocky niche. 玛德琳小心翼翼地把它放在岩石壁龛里。
• The really talented among women would always make their own niche.妇女中真正有才能的人总是各得其所。

14 advisory   

adj.劝告的，忠告的，顾问的，提供咨询

参考例句：

• I have worked in an advisory capacity with many hospitals.我曾在多家医院做过顾问工作。
• He was appointed to the advisory committee last month.他上个月获任命为顾问委员会委员。

15 commuting   

交换（的）

参考例句：

• I used the commuting time to read and answer my mail. 我利用上下班在汽车中的时间来阅读和答复给我的函电。
• Noncommuting objects are as real to the mathematicians as commuting objects. 对于数学家来说，不可交换的对象与可交换的对象是一样真实的。

16 commutes   

上下班路程( commute的名词复数 )

参考例句：

• She commutes from Oxford to London every day. 她每天上下班往返于牛津与伦敦之间。
• Barbara lives in Oxford and commutes. 芭芭拉住在牛津，通勤往来。

17 specified   

adj.特定的

参考例句：

• The architect specified oak for the wood trim. 那位建筑师指定用橡木做木饰条。
• It is generated by some specified means. 这是由某些未加说明的方法产生的。

18 balked   

v.畏缩不前，犹豫( balk的过去式和过去分词 )；（指马）不肯跑

参考例句：

• He balked in his speech. 他忽然中断讲演。 来自《现代英汉综合大词典》
• They balked the robber's plan. 他们使强盗的计划受到挫败。 来自《现代英汉综合大词典》

19 flopped   

v.（指书、戏剧等）彻底失败( flop的过去式和过去分词 )；（因疲惫而）猛然坐下；（笨拙地、不由自主地或松弛地）移动或落下；砸锅

参考例句：

• Exhausted, he flopped down into a chair. 他筋疲力尽，一屁股坐到椅子上。
• It was a surprise to us when his play flopped. 他那出戏一败涂地，出乎我们的预料。 来自《简明英汉词典》

20 dismally   

adv.阴暗地，沉闷地

参考例句：

• Fei Little Beard assented dismally. 费小胡子哭丧着脸回答。 来自子夜部分
• He began to howl dismally. 它就凄凉地吠叫起来。 来自辞典例句