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At this year's New York Auto1 Show, GM introduced Americans to three concept cars that were designed in Korea. On this week's "What Works", CNNMoney.com's Peter Valdes-Dapena says we should get ready for more international flavor from Detroit's automakers.
I'm here at the New York Auto Show, and behind me are three small car concept vehicles. These cars were designed in Korea by one of GM's 11 global design centers. And I think one of the reasons that GM brought these cars here is to start getting Americans used to the idea that GM isn't just an American car company, they are a global car company. And if they're gonna be competitive here in America, they need to start bringing in the expertise2 of some of those overseas divisions here to the US. For example, small cars, they're a big deal in Korea, and GM relies on them to develop small car platforms. They're gonna be used not just here, but all over the world.
And this whole global rationalization thing doesn't just apply to engineering. It also applies to design. Both Ford3 and GM now have executives in charge of their entire global design operations. And when GM has a big design job, they now have a competition among design groups from all over the world. When they needed the new look for sedan, and the folks that won the job were Opel designers from Europe. And when they needed the new look for the next generation Buick LaCrosse, Chinese designers actually submitted some very nice ideas. So, the next Buick LaCrosse that comes out may have an interior with a lot of influence from Chinese designers.
What I am not talking about here is the world car. That's the idea that you're gonna have, one car you're gonna build and sell it everywhere in the world. We pretty much know that doesn't work too well anymore. What we are talking about is tapping into expertise of different divisions of the companies from different parts of the world—for example, rear-wheel drived engineering from Australia, maybe small SUVs from Brazil and small cars from Korea—taking that engineering expertise, combining it with the best possible design no matter where in the world that happens to come from, and putting all that together to create the best specific products you can for the different markets that where they fit.
ＮＯＴＥＳ：
1. New York International Auto Show
The New York International Auto Show is an annual auto show held in late March or early April. It is usually held at the Jacob Javits Convention Center. It usaually opens on or just before Easter weekend and closes on the first Sunday after Easter.
2. reel-wheel drive
Rear-wheel drive (or RWD for short) is an engine/transmission layout used in automobiles4. RWD typically places the engine in the front of the vehicle, but the front mid-engine, rear mid-engine and rear engine layouts are also used
3. SUV
sport-utility vehicle
I'm here at the New York Auto Show, and behind me are three small car concept vehicles. These cars were designed in Korea by one of GM's 11 global design centers. And I think one of the reasons that GM brought these cars here is to start getting Americans used to the idea that GM isn't just an American car company, they are a global car company. And if they're gonna be competitive here in America, they need to start bringing in the expertise2 of some of those overseas divisions here to the US. For example, small cars, they're a big deal in Korea, and GM relies on them to develop small car platforms. They're gonna be used not just here, but all over the world.
And this whole global rationalization thing doesn't just apply to engineering. It also applies to design. Both Ford3 and GM now have executives in charge of their entire global design operations. And when GM has a big design job, they now have a competition among design groups from all over the world. When they needed the new look for sedan, and the folks that won the job were Opel designers from Europe. And when they needed the new look for the next generation Buick LaCrosse, Chinese designers actually submitted some very nice ideas. So, the next Buick LaCrosse that comes out may have an interior with a lot of influence from Chinese designers.
What I am not talking about here is the world car. That's the idea that you're gonna have, one car you're gonna build and sell it everywhere in the world. We pretty much know that doesn't work too well anymore. What we are talking about is tapping into expertise of different divisions of the companies from different parts of the world—for example, rear-wheel drived engineering from Australia, maybe small SUVs from Brazil and small cars from Korea—taking that engineering expertise, combining it with the best possible design no matter where in the world that happens to come from, and putting all that together to create the best specific products you can for the different markets that where they fit.
ＮＯＴＥＳ：
1. New York International Auto Show
The New York International Auto Show is an annual auto show held in late March or early April. It is usually held at the Jacob Javits Convention Center. It usaually opens on or just before Easter weekend and closes on the first Sunday after Easter.
2. reel-wheel drive
Rear-wheel drive (or RWD for short) is an engine/transmission layout used in automobiles4. RWD typically places the engine in the front of the vehicle, but the front mid-engine, rear mid-engine and rear engine layouts are also used
3. SUV
sport-utility vehicle
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auto
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| n.(=automobile)(口语)汽车 | |
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expertise
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| n.专门知识(或技能等)，专长 | |
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Ford
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| n.浅滩，水浅可涉处；v.涉水，涉过 | |
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automobiles
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| n.汽车( automobile的名词复数 ) | |
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