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商务交际高手11

时间:2008-10-27 07:34来源:互联网 提供网友:puredoggie   字体: [ ]
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    (单词翻译:双击或拖选)
Advertising1 and marketing2

Useful sentences

Advertising

What do you want to convey in the advertisement?

I will draw an advertising lift for the new production.

A picture gives better impression than just diagram.

We have to cut down our advertising budget.

It’s too hard for the average customers to understand the advertisement.

We are not going to push this product this year.

The sales will start to recover with a successful advertisement.

We’ve decided4 to start a large scale promotion5 this winter.

I suggested we put more inter6 ads, but he suggested we cut down on ads.

Some companies advertise their products by sponsoring sports events.

Do you think sponsorship is better than street advertising?

Sponsorship is less expensive and tax free.

We spent so much on advertisements but the results are not satisfying.

It doesn’t pay if we spent so much on ads.

It’s the media that makes the biggest profit.

Marketing

My biggest concern now is business promotion.

There are a lot of ways to push sales in China.

Make different commercials for each market.

Our targeted customers are the 20-35 year old.

We are behind the competition.

Similar items have existed for some time.

What can we do to get market penetration7 for our product?

I don’t expect the sales will be as high as last year.

Our market share is dropping we need to increase sales.

We should aim at big importers and chain stores.

It’s not hard to market our new diet pill, it’s satisfied the needs for people who want to lose weight.

We need to know if this campaign is meeting our objectives8.

We use a unique telephone number to measure the effectiveness of the campaign.

Situational conversations

Dialogue one how is our advertising campaign

A: How is our advertising campaign?

B: It will be staring next week, we’ve decided to use a variety of media for full coverage9.

A: How would you do that? Could you put it in details?

B: First, we will have 32nd sports on television once a day for 5 weeks, meanwhile we will do 15 second radio commercials 3 times a day in selected cities, finally we will have so me electric advertisements too.

A: Electric advertisements?

B: Yes, electric advertising is quick inexpensive and wild spread.

Dialogue two the products must be advertised on television

A: Last month, you told me that you would give me an advertisement plan after you did some market research.

B: Yes, do you have time listen to my plan?

A: Sure, go ahead.

B: Our products are being advertised only in the print media, that’s far from enough.

A: What media do you recommend then?

B: I think the products must be advertised on television too.

A: That could be awfully10 expensive.

B: But for a new company, such expenses are necessary.

Dialogue three how much is your budge3

A: How much is your budge for the products?

B: About 3000 Yuan per month.

A: How long does this budge last?

B: 6 months.

A: Do we have a slogan?

B: Yes, the advertising agency is working on that right now.

Dialogue four how will you push your new product this time

A: I am glad to tell you that the advertisements have had a good effect. We have received many orders recently, well done, Tony.

B: Thanks.

A: How will you push our new products this time?

B: I think one of our main strengths is the quality of our product, so as part of our marketing mix, we will label a product as an item with above average quality.

A: In order to get our campaigns to a success I suggest we work out a careful plan.

点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
3 budge eSRy5     
v.移动一点儿;改变立场
参考例句:
  • We tried to lift the rock but it wouldn't budge.我们试图把大石头抬起来,但它连动都没动一下。
  • She wouldn't budge on the issue.她在这个问题上不肯让步。
4 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
5 promotion eRLxn     
n.提升,晋级;促销,宣传
参考例句:
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
6 inter C5Cxa     
v.埋葬
参考例句:
  • They interred their dear comrade in the arms.他们埋葬了他们亲爱的战友。
  • The man who died in that accident has been interred.在那次事故中死的那个人已经被埋葬了。
7 penetration 1M8xw     
n.穿透,穿人,渗透
参考例句:
  • He is a man of penetration.他是一个富有洞察力的人。
  • Our aim is to achieve greater market penetration.我们的目标是进一步打入市场。
8 objectives 861802a819f42ceaafcbf9a7c7fab2c7     
n.目标( objective的名词复数 );[光学](望远镜、显微镜、照相机及其他光学仪器上的)物镜;[语法学]1)。 宾语 2)。 宾格;[军事]出击目标
参考例句:
  • Our objectives need to be precisely delineated. 我们的目标需详细解释清楚。
  • Money will be crucial to the accomplishment of our objectives. 要实现我们的目标,钱是至关重要的。 来自《简明英汉词典》
9 coverage nvwz7v     
n.报导,保险范围,保险额,范围,覆盖
参考例句:
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
10 awfully MPkym     
adv.可怕地,非常地,极端地
参考例句:
  • Agriculture was awfully neglected in the past.过去农业遭到严重忽视。
  • I've been feeling awfully bad about it.对这我一直感到很难受。
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TAG标签:   商务交际  高手
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