双语趣听精彩世界 第64期:欧美流行快闪商店

 　　"快闪商店"，一种在短时间内开张的商店,近来在欧美非常流行.

　　欧美流行快闪商店

　　NPR News: Fast-rising mobile technology is making buying stuff with a tap of an app easier than ever, and shifting the way we shop. What were once permanent stores, where shoppers look at items in a physical space, are now often pop-ups first.

　　Pop-up shops are temporary retail¹ spaces that spring up in unused premises². Leases can last as short as a single day, when brands use the spaces for a promotional event instead of testing out a market.

　　These days, the pop-up concept is proliferating³ in trendy, high-foot-traffic neighborhoods like SoHo.

　　Los Angeles-based retail industry consultant⁴ Syama Meagher has been watching pop-up retailing⁵ develop for the past half decade.

　　"With food trucks becoming more and more open and available, and the kind of migration⁶ of bringing that, I actually think that pop-up shops kind of followed suit."

　　As consumers do more and more on mobile devices, short-term leases promised by pop-ups mean brands can be more mobile, too — moving around to where their customers cluster.

　　"Larger online brands are bridging together these empty spaces and starting to find ways to get in front of their customers."

1 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

2 premises   

n.建筑物，房屋

参考例句：

• According to the rules,no alcohol can be consumed on the premises.按照规定，场内不准饮酒。
• All repairs are done on the premises and not put out.全部修缮都在家里进行，不用送到外面去做。

3 proliferating   

激增( proliferate的现在分词 )； （迅速）繁殖； 增生； 扩散

参考例句：

• Computerized data bases are proliferating fast. 计算机化的数据库正在激增。
• Crown galls are cancerous growths composed of disorganized and proliferating plant cells. 冠瘿是无组织的正在不断增殖的植物细胞所组成的癌状物。

4 consultant   

n.顾问；会诊医师，专科医生

参考例句：

• He is a consultant on law affairs to the mayor.他是市长的一个法律顾问。
• Originally,Gar had agreed to come up as a consultant.原来，加尔只答应来充当我们的顾问。

5 retailing   

n.零售业v.零售(retail的现在分词)

参考例句：

• career opportunities in retailing 零售业的职业机会
• He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》

6 migration   

n.迁移，移居，（鸟类等的）迁徙

参考例句：

• Swallows begin their migration south in autumn.燕子在秋季开始向南方迁移。
• He described the vernal migration of birds in detail.他详细地描述了鸟的春季移居。