托福口语练习 解释说明娱乐营销的概念

Using the examples from the lecture, explain the concept¹ of Entertainment Merchandising.

请用课上所举例子解释说明娱乐营销的概念。

Read the passage from a marketing² textbook.

请阅读下面这篇选自营销课本的文章。

You have 50 seconds to read the passage. Begin reading now.

你有50秒的时间阅读文章。现在开始计时。

Now listen to a lecture from a marketing class.

请听营销课上的部分内容。

Ok, so I've actually got a few different examples of this.

事实上关于这个话题我有好几个不一样的例子。

You know, uh, when I was a kid, a character named Action Hero was really popular with my friends and me.

我小时候，一个叫做动作英雄的人物在我和朋友们之间非常流行。

We would always watch the Action Hero program on television every week

我们每个星期都会看电视上播的动作英雄节目，

and played games pretending³ we were strong and powerful⁴ as he was.

然后一起做游戏，假装我们像他一样强壮厉害。

Then pretty soon we began seeing these small Action Hero figures in all the stores.

很快，所有的店铺都开始出售这种动作英雄的小人偶。

And, well, we all just had to have them.

而我们都非常想买。

I mean, we've been watching the television show for so long that it seemed only natural to want to own toys, too.

我是说，毕竟我们那么长时间以来一直在看这个电视节目，所以自然而然就也会想要拥有这些玩具了。

Well, I finally grew up and left the Action Hero television program and toys behind.

不过后来我终于长大了，也把这些动作英雄的电视节目和玩具抛之脑后了。

But, now, I have a 7-year-old daughter who watches television a lot and also like to play with her toys.

可是，现在，我有一个七岁的女儿，她很喜欢看电视，还有跟她的玩具们一起玩。

And lately her favorite toy is a cute little baby doll with a big round face and lots of curly⁵ hair named Rosa.

最近她最喜欢的玩具是个可爱的小娃娃，这个娃娃长着一张大大圆圆的脸和很多卷卷的头发，它的名字叫做Rosa.

All my daughter's friends have Rosa dolls, too.

我女儿所有的朋友也都有这个叫Rosa的娃娃。

And they enjoy going to each other's houses to play with them.

而且她们很喜欢去彼此家里一起玩这个娃娃。

Then a few weeks ago, my daughter came running up to me all excited

然后几个星期前，我女儿非常兴奋地跑到我面前，

because she just heard that there is going to be a new television program on every week with the doll, Rosa, as the main character.

因为她刚听说以后每个星期电视上都会播一个新的节目，而那个Rosa娃娃就是节目主人公。

So naturally she and all her friends have begun watching the show.

所以她和她所有的朋友自然开始看那个节目了。

And it's already very popular, as popular as the toy doll.

而且这个节目最近非常火爆，和那个玩具娃娃不相上下。

1 concept   

n.概念，观念，思想

参考例句：

• A small baby has no concept of right and wrong.婴儿没有是非概念。
• He was asked to define his concept of cool.他被要求说明自己关于“酷”的定义。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 pretending   

v.假装( pretend的现在分词 )；伪装；（尤指儿童）（在游戏中）装扮；自诩

参考例句：

• He deceived her by pretending to be a famous movie star. 他冒充著名电影明星来骗她。 来自《现代汉英综合大词典》
• "We have a mission to perform. Quit pretending." cried he angrily. 他生气地高喊一声：“我们有任务， 别装蒜。” 来自《现代汉英综合大词典》

4 powerful   

adj.有力的，有权力的，强大的

参考例句：

• The UN began to get more and more powerful.联合国开始变得越来越强大了。
• Such are the most powerful voices of our times!这些就是我们时代的最有力的声音！

5 curly   

adj.卷曲的，卷缩的

参考例句：

• The little boy has curly hair.这小男孩长着一头卷发。
• She is tall and dark with curly hair.她高高的个子，黑皮肤，卷头发。