万花筒 2008-11-22&11-23 数学考试打广告

"No they didn't do, they did to the Y axis¹ then... ”

 

In Advanced Placement(1) Calculus², Tom Farber teaches problem solving. And at the beginning of the school year, he had one of his own. State budget cuts to education coupled with rising printing costs meant: the numbers weren't adding up.

 

I found there was no way I could pay for all the tests that I need to take with my budget. I mean, I need to get over the budget I have. So I had to come up with some other way.

 

His solution? Advertising³. And so at back-to-school night, he unleashed⁴ the plan on parents.

 

Public buses have billboards⁵ all over them. You know , the, uh, so , it's not, I don’t think it's a completely new idea. I just spot it in the classroom setting; it might be a little bit difficult.

 

I stick to C. (oh)

 

Now on each test, there is a sponsor.    

 

Well, there is Aircon Engineering and then there're Author Dante's.

 

I think it's kinda sad that we are gonna have to, like, you know, pay for our tests by sponsoring them, but I think it's a pretty good idea.

 

Farber says some parents chose to stay anonymous⁶ and paid for an inspirational saying rather than advertising. He says this could be just the beginning.

 

Who knows? Students in Mr. Farber 's calculus class next year could be taking tests courtesy of(2) Starbucks, pop quizzes brought to them by McDonald's or finals sponsored by Nike--encouraging them to "Just Do It."

 

Farber says other teachers are showing interest.

 

Nobody's really gone as far as I have, really, printed anything out, but all teachers are asking parents for help.

 

And if education cuts keep coming? Look for the sponsors to keep adding up.

 

1 axis   

n.轴，轴线，中心线；坐标轴，基准线

参考例句：

• The earth's axis is the line between the North and South Poles.地轴是南北极之间的线。
• The axis of a circle is its diameter.圆的轴线是其直径。

2 calculus   

n.微积分；结石

参考例句：

• This is a problem where calculus won't help at all.对于这一题，微积分一点也用不上。
• After studying differential calculus you will be able to solve these mathematical problems.学了微积分之后，你们就能够解这些数学题了。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 unleashed   

v.把（感情、力量等）释放出来，发泄( unleash的过去式和过去分词 )

参考例句：

• The government's proposals unleashed a storm of protest in the press. 政府的提案引发了新闻界的抗议浪潮。
• The full force of his rage was unleashed against me. 他把所有的怒气都发泄在我身上。 来自《简明英汉词典》

5 billboards   

n.广告牌( billboard的名词复数 )

参考例句：

• Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
• Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上，却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号

6 anonymous   

adj.无名的；匿名的；无特色的

参考例句：

• Sending anonymous letters is a cowardly act.寄匿名信是懦夫的行为。
• The author wishes to remain anonymous.作者希望姓名不公开。