英伦广角 2010-01-09 阿凡达推动了3D电影市场

At the site of the world premiere of the new 3D science fiction adventure film Avatar, the first public screening of the movie is just finishing. The early verdict: "Thoroughly¹, thoroughly enjoyable, a James Cameron's masterpiece."

"Yeah, he's basically just topped, topped his best again and visually stunning², it's the only way you could describe it."

Expectations don't get much more intense than they are for this other worldly adventure from imagination of the Canadian director James Cameron. He also helmed the top grossing film of all time Titanic³.

Avatar is obsessively⁴ noted⁵ as one of the most expensive films ever made, reportedly costing a region of 400 millions dollars to make and market. It's arguably the most anticipated 3D film ever in a year that's already marked a major resurgence⁶ for 3D movies. The director himself has noted in a recent interview with Reuters that there are French commercial benefits to take in cinema into additional dimensions.

Well, you can pirate a 3D movie, but you can't pirate it in 3D. So you can't sort of bottle that 3D experience and do a bootleg distribution of it. You've got it right now. You've got to go to a movie theatre. So this is the way to sort of get people back to the cinema for the big show, for the big experience.

UK box office looks set to surpass the one-billion-pound mark for the year in 2009. That would be a first and this in a recession. ODEON CEO Rupert Gavin says 3D movies have played a major role.

Well, this past year, 10% of our admissions would be in 3D. So 10% of our business now is a 3D business. Next year, I think it's gonna be 20%.We've already got 20 titles a month in 3D for next year. And I won't be surprised if it didn't hit close to 30.

Of course 3D crazies have come and gone in the past, but there're a great many people betting that three dimensional entertainment would prove to be more than the passing fad⁷ this time around.

                                                                                          
 

1 thoroughly   

adv.完全地，彻底地，十足地

参考例句：

• The soil must be thoroughly turned over before planting.一定要先把土地深翻一遍再下种。
• The soldiers have been thoroughly instructed in the care of their weapons.士兵们都系统地接受过保护武器的训练。

2 stunning   

adj.极好的；使人晕倒的

参考例句：

• His plays are distinguished only by their stunning mediocrity.他的戏剧与众不同之处就是平凡得出奇。
• The finished effect was absolutely stunning.完工后的效果非常美。

3 titanic   

adj.巨人的，庞大的，强大的

参考例句：

• We have been making titanic effort to achieve our purpose.我们一直在作极大的努力，以达到我们的目的。
• The island was created by titanic powers and they are still at work today.台湾岛是由一个至今仍然在运作的巨大力量塑造出来的。

4 obsessively   

ad.着迷般地，过分地

参考例句：

• Peter was obsessively jealous and his behaviour was driving his wife away. 彼得过分嫉妒的举止令他的妻子想离他而去。
• He's rude to his friends and obsessively jealous. 他对他的朋友很无礼而且嫉妒心重。

5 noted   

adj.著名的，知名的

参考例句：

• The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
• Jim is noted for arriving late for work.吉姆上班迟到出了名。

6 resurgence   

n.再起，复活，再现

参考例句：

• A resurgence of his grief swept over Nim.悲痛又涌上了尼姆的心头。
• Police say drugs traffickers are behind the resurgence of violence.警方说毒贩是暴力活动重新抬头的罪魁祸首。

7 fad   

n.时尚；一时流行的狂热；一时的爱好

参考例句：

• His interest in photography is only a passing fad.他对摄影的兴趣只是一时的爱好罢了。
• A hot business opportunity is based on a long-term trend not a short-lived fad.一个热门的商机指的是长期的趋势而非一时的流行。