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British Vision Issue 86, 解读香水品牌背后的名人效应

时间:2008-05-08 00:51来源:互联网 提供网友:艺仔独行   字体: [ ]
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    (单词翻译:双击或拖选)
homework:
Is going to be a credit count Christmas this year, but as one /the market that’s thriving perfume. You’ve just seen a ad in the break, is the rich and famous already get up your nose? This Christmas they’ll fill your senses as the perfume business sold itself celebrity1 endorsement2. / sound the truth.
From the cat walk to the frequency counter, but is not just supermodels reaching out /, celebrities3 wholly water bring on to their fans. And rock chicks doing their, and even Hollywood stars are milking this cash code, there are more than 200 celebrity-endorsed perfumes in the market in Britain. 30 new ones /onto the shelf this year alone, the wildest scent4 seems to be the new pop chart for celebrities. But it’s really sustainable. Well, is drop at her product, and well, did everyone even remember/, yes, the son of football or /the toilet. The perfume industry now worth at 735 million
And retail5 analysts6 say a major driving force behind this are the famous faces on the brands. For freedom companies, it’s a very very easy way to kind of pick back to the celebrity into the market. It’s a much cheap way than spending millions millions of pounds start in from the scratch, which then you have no guarantees it’ll succeed. With the celebrity, you can just borrow the celebrity’s name; you have a target what it is anyway. ‘cause the fan base will the first buyers, the first maybes. So you can guarantee sales almost instantly, and you know, whether it’ll succeed or not, it’s kind of irrelevant7. If it does, then great, if doesn’t, then move on the next one.
The perfume that is heading for the Christmas No 1 spot is the self-title Christina Aguilera. Katie Price stunning8 comes in a second, also self-titled is Kate Moss’s perfume at No 3, and Kylie Minogue sweet darling comes in at 4, and last Sean John, AKAP/ unforgivable for woman. Got the poster, wore the T-shirt, read the biography, it’s not enough though, to get close to the idols9, people need their scent, or at least scent at the marketing11.
I just think celebrity culture is wising, you know, the matter of celebrity publications will be fascinated by what Britney Spear do in LA, you know, who’s got pregnant, who’s got married, who’s having a fair. What clothes people are wearing. Also what frequencies they’re wearing. You know, we’re all completely fascinated by celebrity gossips, so it’s just another idol10 into celebrity running isdential.
Jade12 Goodie is a classic example how image can affect sales. Her perfume is taken shelves after the big brother bases role. Well, the Bollywood actress / launched her S2 in June. But Jade is now overtaken shopper in a scent sticks. Apparently13 forgiven by the public
So who is buying these star-endorsed frequencies?
I think people buying this celebrity frequencies are not practically serving when it comes to frequencies themselves, I think we are talking very much the mathematical not the unfistigeted buyer. I think we’re talking currently coronations well than comfortable.
But the scent actually match the celebrity, we put some samples to the tests. Which one, is the one, / perfume, and ok,this one, Jade Goodie, and this one, Christina Aguilera. Ok, you’re right with No2, No2 was Jade Goody, but you swamp No3 and No1 was actually Christina Aguilera. No3 was /, yes, it was. but not bad, 1 in 3.
These are certainly not the same perfume, are they?. this one quick good ,Ok , I’m gonna test you. I say that’s /, that’s Christina Aguilera. And that’s Jade Goodie. You’re right with/, but just part of it. You’ve mixed /and Christina Aguilera.
With so many celebrity frequencies on the market, we wanted to know which one was the retailer14 specialists to buy. I’ll choose Sean John, it’s given for man, on the basis that I’ve got no real choice, and smell a lot than / pretty bad. But on the basis that it’s partly at least awful. And that’s for a man with a nose on the business. It seems that some people have more money than scents15.

点击收听单词发音收听单词发音  

1 celebrity xcRyQ     
n.名人,名流;著名,名声,名望
参考例句:
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
2 endorsement ApOxK     
n.背书;赞成,认可,担保;签(注),批注
参考例句:
  • We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
  • His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。
3 celebrities d38f03cca59ea1056c17b4467ee0b769     
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉
参考例句:
  • He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
  • a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目
4 scent WThzs     
n.气味,香味,香水,线索,嗅觉;v.嗅,发觉
参考例句:
  • The air was filled with the scent of lilac.空气中弥漫着丁香花的芬芳。
  • The flowers give off a heady scent at night.这些花晚上散发出醉人的芳香。
5 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
6 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
参考例句:
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
7 irrelevant ZkGy6     
adj.不恰当的,无关系的,不相干的
参考例句:
  • That is completely irrelevant to the subject under discussion.这跟讨论的主题完全不相关。
  • A question about arithmetic is irrelevant in a music lesson.在音乐课上,一个数学的问题是风马牛不相及的。
8 stunning NhGzDh     
adj.极好的;使人晕倒的
参考例句:
  • His plays are distinguished only by their stunning mediocrity.他的戏剧与众不同之处就是平凡得出奇。
  • The finished effect was absolutely stunning.完工后的效果非常美。
9 idols 7c4d4984658a95fbb8bbc091e42b97b9     
偶像( idol的名词复数 ); 受崇拜的人或物; 受到热爱和崇拜的人或物; 神像
参考例句:
  • The genii will give evidence against those who have worshipped idols. 魔怪将提供证据来反对那些崇拜偶像的人。 来自英汉非文学 - 文明史
  • Teenagers are very sequacious and they often emulate the behavior of their idols. 青少年非常盲从,经常模仿他们的偶像的行为。
10 idol Z4zyo     
n.偶像,红人,宠儿
参考例句:
  • As an only child he was the idol of his parents.作为独子,他是父母的宠儿。
  • Blind worship of this idol must be ended.对这个偶像的盲目崇拜应该结束了。
11 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
12 jade i3Pxo     
n.玉石;碧玉;翡翠
参考例句:
  • The statue was carved out of jade.这座塑像是玉雕的。
  • He presented us with a couple of jade lions.他送给我们一对玉狮子。
13 apparently tMmyQ     
adv.显然地;表面上,似乎
参考例句:
  • An apparently blind alley leads suddenly into an open space.山穷水尽,豁然开朗。
  • He was apparently much surprised at the news.他对那个消息显然感到十分惊异。
14 retailer QjjzzO     
n.零售商(人)
参考例句:
  • What are the retailer requirements?零售商会有哪些要求呢?
  • The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
15 scents 9d41e056b814c700bf06c9870b09a332     
n.香水( scent的名词复数 );气味;(动物的)臭迹;(尤指狗的)嗅觉
参考例句:
  • The air was fragrant with scents from the sea and the hills. 空气中荡漾着山和海的芬芳气息。
  • The winds came down with scents of the grass and wild flowers. 微风送来阵阵青草和野花的香气。 来自《简明英汉词典》
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