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【英语语言学习】你的个人品牌

时间:2016-11-22 05:51来源:互联网 提供网友:yajing   字体: [ ]
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Hello, and welcome to Future Tense, I'm Antony Funnell. Today's theme is about the power of the personal brand and its complications.
[Audio: Pogba and Stormzy video]
This is a recent viral video featuring Paul Pogba. Don't worry if you don't recognise the name, I had to have this explained to me as well. He's a giant in football. He plays for Manchester United. And they recently paid £100 million to have Pogda join their team, so you know he must be doing something right. Anyway, in this short online video clip he appears with the rapper Stormzy. And the clip itself was launched on Twitter by Pogba's brand sponsor Adidas, which is a brand itself.
Now, this clip was Pogba's way of telling the world that he'd agreed to play for Man United. He didn't hold a media conference or make a speech, because, well Pogba as a personal brand is more important than all that.
But what's really amazing about this clip is that in no way does it relate to football. It's all about personal branding, it's brands by association. It's all three brands—Stormzy, Pogba and Adidas—coming together to create one super brand. And that super brand only works because of this football deal.
But here's the thing, it's actually become bigger than the football deal itself. And that's the power of personal branding. It's no longer enough to be just a footballer or a celebrity1, you have to create your brand.
Tania Yuki: The real challenge of what it means to be a celebrity today I think is not about how much you reveal but how much you actually conceal2 about your day-to-day life, whereas I think the onus3 was completely different before where it was all about offering glimpses into your life, now it's about giving yourself moments of privacy, maybe when people aren't watching.
But it definitely does put a lot of pressure on celebrities4 to always be on. I think it really blurs5 the line between a public and private persona. It's definitely a very, very big shift in the expectations of how much distance you have between you and someone who you follow.
Antony Funnell: And we'll hear more from social media and branding expert Tania Yuki a little later. But first here's Stuart Cunningham from the Digital Media Research Centre at the University of Queensland. Building a personal brand, he says, isn't necessarily just narcissism6, it can be the logical reaction to a changing world.
Stuart Cunningham: Well, I think it goes back to all that emphasis that young people have these days on, well, don't expect to get the job for life, you're going to have seven or 10 or however many years these days careers in your lifetime. So you've really got to put your own so-called brand or your own entrepreneurial energies into how you get work. And so what we see today is that being enacted7 in the entertainment space, and the opportunities with digital now are that there are lots of opportunities for young people to exercise talent in ways that they get immediate8 feedback from in terms of, well, are people listening, are people viewing? And from that has grown a rather large proto-industry that we call social media entertainment.
Antony Funnell: And it's that industry, or ecology, which Professor Cunningham has recently been researching.
Now, developing your own personal brand is one thing. Let's face it, if all you have is a Facebook account you're still in some way curating your image. But making money from a personal brand you've developed is quite another.
There are now lots of people who make a decent living from being a personality online, doing all sorts of things, and sometimes doing not much at all, just being cute or interesting.
And when they get it right, says Stuart Cunningham, the financial rewards are significant.
Stuart Cunningham: The three genres10, or in this space it's called verticals11, that are really unique to many multi platforms are game play, vlogging, and style or how-to, the how-to genre9. So let me give you a couple of examples. The king of game play is PewDiePie, he's the king of kings really. He's got 43 million subscribers and about 11.5 billion views. He has been at it for most of the history of YouTube, which is now 10 years, so seven or eight years, and he is reputed to be worth somewhere between $15 million and $20 million a year in advertising12, licensing13, merchandising and other kinds of spin-offs.
So Michelle Phan who is the queen of beauty and style, so she has a whole line in beauty, in makeup14, but also in being authentic15 as well. So it's not just about slapping on lipstick16, it's about how your inner self matches your outer self, if you like.
[Audio: Michelle Phan video]
Look, she's got 8 million subscribers, she's had more than a billion views and she is probably worth about $500 million, she's a 29-year-old Asian-American. And in the vlogging space, I mean, think of a person like Tyler Oakley, he is a wonderfully winsome17 young gay man who is, as he calls, just a personality. Well, that personality is worth 8 million subscribers on YouTube alone and he has had enormously important influence on…for example, the White House has called on him and a number of the other vloggers to help them sell to the millennial18 generation the whole Obamacare question. So there are some concrete examples of the kind of things we are talking about, at least at the top of the range.
Antony Funnell: And when we talk about branding in this space, we're talking about people building a personal brand, but they are building that personal brand in order to attract more traditional brands for revenue, for commercial gain.
Stuart Cunningham: All of these people started off as complete amateurs, that's the most important difference between this and celebrity culture as we know it. These were people who don't come out of a film school, they're not actors, they haven't been trained as actors or directors, their personalities19, their hard work has generated followings, and those followings has turned them into…the current parlance20 is 'influencers'. And so influencer marketing21 is now…the marketing world is now chasing these people because they offer a much more authentic route to brands meeting customers.
Antony Funnell: So the personal brand isn't just about identity, it can also be about income or potential income. Or both, of course. And the desire to build a personal brand is now seeping22 into everything.
Tim Fuller is a sports lawyer and former professional rugby league player.
Tim Fuller: In the past when athletes essentially23 had a certain, if you like, uniqueness or character, whatever it may be, in the end sponsors often used to jump on board and basically endorse24 that athlete for their products. But it has shifted in the sense that athletes are understanding that what they represent, whether they have a certain way of celebrating a victory or a try in a game of football, whatever it may be, those types of unique characteristics, if you like, athletes are understanding that there is a value attached to that. And what they are trying to do now is essentially capitalise on that in a commercial way.
Antony Funnell: This is an international thing, isn't it. When we see someone like Usain Bolt, who is a terrific athlete, when we see him do a certain type of gesture, characteristic gesture on the field, he is doing that, yes, because that's what he likes to do and he identifies with that, but there's also branding going on there, isn't there.
Tim Fuller: Absolutely, so those types of celebrations after a victory or if they score a point, whatever it may be, if you think about Australian athletes like Leyton Hewitt who has got the famous 'c'mon' after he used to win a point, Usain Bolt with his unique striking of a pose, a player like Jarryd Hayne who extends his arms and runs around like an aeroplane, he's the Hayne Plane. All of these things aren't really accidents. And as players develop those and develop a certain reputation in those celebrations, what they then go on to do is protect those usually through something like trademark25 registration26.
So in the case of Jarryd Hayne, when he was ultimately contracted to the San Francisco 49ers, the very next day he registered three separate trademarks27 in the United States; for his number, which was the number 38, for his name Jarryd Hayne, and for his unique moniker, the Hayne Plane. So that was relatively28 simple for him to do and that's in accordance with Australian trademark law.
It becomes a bit more difficult in other sorts of areas such as image and personality, that in Australia you can't really tangibly29 recognise, whereas in America they do enjoy certain proprietary30 right in that image.
Antony Funnell: So we are seeing this trend or a growing trend towards sportspeople creating their own personal brand and trying to manage their own personal brand. Is that filtering down to the junior players and those aspiring31 even at a school level?
Tim Fuller: It's interesting isn't it because we look at certain athletes in this country and around the world, we know them almost by their nickname. For example, GI, Greg Inglis, Johnathan Thurston, JT. In the States, Tiger who is synonymous with Tiger Woods, Greg Norman was the Great White Shark. All of these types of nicknames or monikers almost become symbolic32 with the actual athlete. And I think there is that filtering down where junior athletes are much more prone33 to label themselves, if you like, with a certain name or a certain image. So I think they are very, very aware of the image, and with social media and so forth34 undoubtedly35 there's more opportunity to portray36 what they represent to the broader public. So I think that's absolutely right.
Antony Funnell: So the idea is you get in ahead of the game. If you aspire37 to being a successful athlete you've got to start building your brand while you are starting to build your body almost.
Tim Fuller: Absolutely. There has been a lot of examples of athletes who don't necessarily sit in the top range as far as the elite38 type athletes or the hallmark type athletes who have done very, very well through essentially marketing themselves and promoting themselves and often through forums39 such as the different various social medias. So players are now able to use things like social media platforms where they become an influencer, if you like, and attract an enormous amount of following. And from that obviously sponsorship dollars can flow.
Antony Funnell: You could imagine that there are positives for athletes in terms of the amount of money they'll be able to make in the future from that kind of personal branding. Are their negatives though as far as sport itself is concerned?
Tim Fuller: I think so, because the fundamentals of sport are never going to change, are they, you have to prepare well, play within the rules, you have to treat your body correctly from a rehabilitation40 process after the match, there are all those types of things. Focus on just marketing and branding itself as a product…I think there is a danger that image and so on could take over some of those other aspects. So absolutely, yes.
Antony Funnell: Sports lawyer and former professional footballer Tim Fuller. This is Future Tense, I'm Antony Funnell.
Building a personal brand can be problematic, particularly when there are conflicts over intellectual property. And they can arise over the most unexpected of things, like who owns your tattoo41? Body art is an ever increasing part of personal branding.
But according to Drake University law professor Shontavia Johnson, in a world of ever increasing litigation, just because you paid for the ink and your skin is the canvas, doesn't mean your tattoos42 belong to you.
Shontavia Johnson: If I have a personal brand and my brand includes the display of tattoos, I feel not only a personal connection but really some amount of ownership in that thing. Along the same lines, a tattoo artist is a creator, just like a musician or an actor or a filmmaker, and that tattoo artist along those same lines is creating art, creating a body of work. And that tattoo artist by and large feels some amount of connection to the work that he or she is creating. And we've seen increasingly high numbers of tattoo artists wanting to have some type of ownership in the tattoo that they create.
Generally speaking when we talk about ownership of a piece of art in any capacity it has to be something original, something that falls within a framework that we understand, so something that is a work of authorship or a work of creativity, and it also has to be something that we can feel, see, hear, perceive in some way, and that's true in most countries around the world. Copyright law requires those three things generally in some capacity. So if those three things are met then really you probably have a copyright in that specific thing from the standpoint of ownership of a tattoo or any other piece of art.
So along those same lines if I am an individual who has a tattoo on my body, then of course I own in some regards, I have some type of personal interest, property interest, if you will, in my body and the things that are on it. But if I simultaneously43 place something else on my body that is an original work of authorship, that is fixed44 so that other people can see it, then you probably do have these competing ownership interests. It's not an all-or-nothing in most cases, but we do have multiple types of property ownership depending on whatever that thing is.
Antony Funnell: And if you're thinking the potential conflict Shontavia described there is merely an academic thought exercise, not a legal reality, well, think again.
Shontavia Johnson: One of the first lawsuits46 in this regard involved a basketball player named Rasheed Wallace who was in a commercial, a Nike commercial, and in that Nike commercial, as the commercial goes along they show the tattoo and the tattoo is being digitally recreated on Rasheed Wallace's arm. And Rasheed Wallace is explaining why this tattoo is important to him and what it means. Shortly thereafter the tattoo artist filed a lawsuit45 suing this basketball player and the Nike organisation47. It was probably very surprising for Rasheed Wallace to learn that someone else said they owned his tattoo.
Antony Funnell: So there have been tattoo related lawsuits, as you say. Have they all related to athletes or some type of celebrity to date?
Shontavia Johnson: Most of them involve a celebrity or athlete, though in the United States there have been some instances where a person wearing a tattoo that has a trademark or a copyright associated with it, that person might receive a letter from the trademark owner or the copyright owner saying, hey, what you are doing is illegal, by photographing yourself in some type of way where you are making money and we want you to stop. Most typically they are celebrities and athletes, but not always. And with social media almost anybody can have a significant platform through social media now.
A makeup artist in a small town in California or a makeup artist in a small community in Ireland can have 2 million followers48 on YouTube or on Instagram, and so we now have these internet sensations, these internet celebrities who have a platform and sometimes much greater even than traditional celebrities, athletes, those types of individuals.
Antony Funnell: So there's two issues here really, isn't there, there is if you are wearing a tattoo that has somebody else's trademark but say a company's trademark in it, say a sporting company, that could be a problem for an individual, but as you said earlier, there's also that other issue of the artist who designed an original piece of work. So there's really two points of interest with regard to copyright and tattoos, isn't there.
Shontavia Johnson: That is exactly right, there can be copyright issues, there can also be trademark related issues, things in commerce. So there are multiple ways in which body art really has collided with the law. So the best thing in almost any capacity, including this question of body art and copyrights and trademarks, is to get a release of very early, get a contract signed between you as the tattooed49 individual and the tattoo artist. That is one of the best things an individual can do if they find themselves running afoul of some copyright related claim, some type of contract.
Antony Funnell: And could you imagine a situation where a court…or have there been situations where a court has ordered the removal of a tattoo or the alteration50 of a tattoo because of a copyright violation51?
Shontavia Johnson: No, I've not seen any cases like that. In fact oftentimes when there is a lawsuit they settle very quickly because the tattoo artist in a lot of times doesn't have much to lose, so they are very, very interested in getting justice. And on the other side usually there is a large company, a large corporation who doesn't want any part of that type of lawsuit. They want to settle very quickly so they can continue to do whatever it is they like to do using that piece of body art. So no court has ever gone that far. But we do have a lot of settlement talks, a lot of negotiations52 where people are trying to figure out how to agree in this particular capacity.
Antony Funnell: Professor Shontavia Johnson, from Drake University in the United States.
[Audio: Kanye West interview]
And the short answer to that question is, once again, busy! Kanye West is a major personal brand. Who cares about whether he can sing. And he's married, of course, to the biggest personal brand of them all, Kim Kardashian. They're celebrities and they're hugely successful, but being a celebrity isn't what it used to be.
Tania Yuki is an Australian-born businesswoman who now lives in New York. She's the founder53 and CEO of a company called Shareablee, and Shareablee provides data analytics, its technology monitors and analyses how social media is being used by celebrities, corporate54 brands and their audiences.
Tania Yuki: The pace of change and what social media has done, even to the concept of celebrities, not only has it created a way for celebrities to have their own voice…if you think back to the origins of celebrities, movie stars and musicians where so much of the challenge, if you will, of the average consumer was how to get behind the scenes and learn a little bit more about these people that consumers love so much, now it's really building celebrities, so you have people who became famous socially first and then went on to do television or film. But on the other end of the spectrum55 with more traditional celebrities, so much more is expressed by them directly to the world and it's not scripted and it's not curated by a PR agency or by a manager, it really does remove that fourth wall between the people who play these characters and the consumers who follow them.
If a celebrity is not active on social media, the average consumer starts to wonder what they are hiding or the average consumer perhaps isn't as interested because it just doesn't feel as authentic and they don't feel as real. And I do think it puts an incredible pressure on celebrities who are themselves practitioners56 and they are making movies or they are writing or they are making music to also be documenting their lives and their process as they go about that act of creation. So it has really brought behind the scenes or the concept of a behind-the-scenes to a whole new level that is always on.
Antony Funnell: And to do that you're talking about a monumental enterprise, aren't you. If you are a Kardashian, if you are Taylor Swift, if you are someone like that, to actually just keep up with that level of engagement on social media means you need a team of people behind you, doesn't it.
Tania Yuki: It does I think for the most part. I think there are particularly some younger celebrities and influencers who are just so native to the format57. If you look at what someone like Justin Bieber or Selena Gomez does, it's almost like just as they go about the state of their day they are capturing images, they are making videos and they are really bringing their fans along with them. So that doesn't feel as orchestrated.
But you're absolutely right, someone has got to be there making sure that everything gets responded to and making sure that things come out the right way, and that's not even beginning to talk about what happens when there is a crisis or some sort of misstep, that has a whole separate team. So it definitely ups the production demands of what used to be maybe prepping your celebrity for one interview with a magazine every so often or with a news show, now it's these constant pieces of content coming out multiple times a day.
Antony Funnell: And what is expected from that celebrity seems to have changed too. Celebrity, building that personal brand was about an emphasis on glamour58, if you like, an emphasis on living a rich lifestyle or an interesting lifestyle. But it seems like it's very much about sharing now private moments, that's what people want, they want to be in there with the Kardashians, they want to be in there with Taylor Swift at their party, doing what they are doing, is that correct?
Tania Yuki: That's absolutely correct. The glamour is there naturally, just by virtue59 of the lifestyle, but it's so much more about grit60, it's so much more about being real. There was a whole slew61 of great Instagram images that many models and celebrities put out of themselves without makeup, just things which you would never think of before. Where it was all about looking great for a camera, now it's all about I think unpacking62 that and revealing who you are as a person, which when you think about just how curated and how built many of these celebrities are is quite a frightening prospect63.
Antony Funnell: And it's a difficult thing to do, isn't it because, as you say, the emphasis is on being real. 'Authenticity64' is a word that we hear all the time when we hear about social media. These celebrities trying to put across an image of intimacy65, but there has to be a barrier, doesn't there. As you said, it has to be curated. That's a difficult path to walk, isn't it, between the two.
Tania Yuki: It's the real challenge of what it means to be a celebrity today I think is not about how much you reveal but how much you actually conceal about your day-to-day life, whereas I think the onus was completely different before where it was all about offering glimpses into your life, now it's about giving yourself moments of privacy, maybe when people aren't watching.
But it definitely does put a lot of pressure on celebrities to always be on. I think it really blurs the line between a public and private persona, and I think that it really empowers and perhaps makes much more demanding a general public who no longer are just happy to listen to a song that Taylor Swift performs, but they, to your point, want a guided tour inside her apartment, they want to be at her parties and they want her to respond to everything that they post. It's definitely a very, very big shift in the expectations of how much distance you have between you and someone who you follow.
Antony Funnell: And the impact on the celebrities themselves? I've read that with actors, say, the number of social media followers that they have can actually affect decisions about whether they get certain parts or not. Is that sort of thing common?
Tania Yuki: It's becoming increasingly common. I think there's still perhaps a little bit of a disconnect at the very upper end of Hollywood. I think you still have a sense of who is a box office draw and who is a 'star', but definitely on the lookout66 for emerging talent or in any situation where it might be difficult to make a casting decision, many people casting will say we will look at their inbuilt audience, we will look at how popular they are. And I know the other big challenge that is being faced by many of the studios right now is they are getting a lot of pressure to cast these social media stars who may or may not be actors, they might be aspiring actors and they may or may not be any good by traditional measures yet they've got these millions of people who are supporting them and who want to show up and see them in movies. So making those decisions of when to cast these people into roles, just because you have an audience doesn't mean that you are necessarily going to be great for the film, but at some point if millions of people want to see you in there it becomes a public vote as opposed to something that just comes down to the producers or the directors.
Antony Funnell: And this is a fluid environment we're talking about, this is changing by the day almost. Four, five years ago this kind of environment didn't exist, so people are still learning how to play the game, in a sense, aren't they.
Tania Yuki: Sure. Four, five years ago Snapchat didn't exist, Instagram, so many of these platforms themselves are such new players, it becomes impossible to know what is coming next and what's going to be really influential67 for the future. But definitely brands themselves are learning a lot about how to be active on social media from celebrities, but it feels like every time a celebrity does something new on Snapchat or does something else that really works on Instagram, suddenly all the fans expect that of everyone and it just becomes this ongoing68, very hungry feeding frenzy69 of more information and more private glimpses into people's lives.
Antony Funnell: I'm reminded of that old Chinese adage70, being cursed to live in interesting times.
Our final guest there was Tania Yuki from Shareablee, the vocals71 from Mr West.
That's Future Tense for another week. My co-producer for this program was Edwina Stott, the sound engineer Steve Fieldhouse.
I'm Antony Funnell, until next time, cheers!

点击收听单词发音收听单词发音  

1 celebrity xcRyQ     
n.名人,名流;著名,名声,名望
参考例句:
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
2 conceal DpYzt     
v.隐藏,隐瞒,隐蔽
参考例句:
  • He had to conceal his identity to escape the police.为了躲避警方,他只好隐瞒身份。
  • He could hardly conceal his joy at his departure.他几乎掩饰不住临行时的喜悦。
3 onus ZvLy4     
n.负担;责任
参考例句:
  • The onus is on government departments to show cause why information cannot bedisclosed.政府部门有责任说明不能把信息公开的理由。
  • The onus of proof lies with you.你有责任提供证据。
4 celebrities d38f03cca59ea1056c17b4467ee0b769     
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉
参考例句:
  • He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
  • a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目
5 blurs a34d09b14ec1342559a973be734ad996     
n.模糊( blur的名词复数 );模糊之物;(移动的)模糊形状;模糊的记忆v.(使)变模糊( blur的第三人称单数 );(使)难以区分
参考例句:
  • The electron clouds are clearly visible as blurs surrounding the invisible nuclei. 电子云就象环绕着看不见的核的一片云雾。 来自辞典例句
  • The letter had many blots and blurs. 信上有许多墨水渍和污迹。 来自辞典例句
6 narcissism 9FSxQ     
n.自我陶醉,自恋
参考例句:
  • Those who suffer from narcissism become self-absorbed.自恋的人会变得自私。
  • The collective narcissism of the Kerouac circle is ultimately boring.凯鲁亚克和他周围人物的集体自我陶醉欲最终使人厌烦不已。
7 enacted b0a10ad8fca50ba4217bccb35bc0f2a1     
制定(法律),通过(法案)( enact的过去式和过去分词 )
参考例句:
  • legislation enacted by parliament 由议会通过的法律
  • Outside in the little lobby another scene was begin enacted. 外面的小休息室里又是另一番景象。 来自英汉文学 - 嘉莉妹妹
8 immediate aapxh     
adj.立即的;直接的,最接近的;紧靠的
参考例句:
  • His immediate neighbours felt it their duty to call.他的近邻认为他们有责任去拜访。
  • We declared ourselves for the immediate convocation of the meeting.我们主张立即召开这个会议。
9 genre ygPxi     
n.(文学、艺术等的)类型,体裁,风格
参考例句:
  • My favorite music genre is blues.我最喜欢的音乐种类是布鲁斯音乐。
  • Superficially,this Shakespeare's work seems to fit into the same genre.从表面上看, 莎士比亚的这个剧本似乎属于同一类型。
10 genres f90f211700b6afeaafe2f8016ddfad3d     
(文学、艺术等的)类型,体裁,风格( genre的名词复数 )
参考例句:
  • Novel and short story are different genres. 长篇小说和短篇小说是不同的类别。
  • But confusions over the two genres have a long history. 但是类型的混淆,古已有之。 来自汉英文学 - 散文英译
11 verticals a1515855fa1f64339ce9819c9fd2a545     
垂直线,垂直位置( vertical的名词复数 )
参考例句:
  • Monorail vehicles and ships use gyro verticals for stabilization. 独轨车辆及船舶上使用陀螺垂直器作为稳定之用。
  • The pendulum-torque type of erector is extensively employed on gyro verticals. 陀螺垂直器上广泛地采用由摆和力矩马达组成的修正装置。
12 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
13 licensing 7352ce0b4e0665659ae6466c18decb2a     
v.批准,许可,颁发执照( license的现在分词 )
参考例句:
  • A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
  • That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句
14 makeup 4AXxO     
n.组织;性格;化装品
参考例句:
  • Those who failed the exam take a makeup exam.这次考试不及格的人必须参加补考。
  • Do you think her beauty could makeup for her stupidity?你认为她的美丽能弥补她的愚蠢吗?
15 authentic ZuZzs     
a.真的,真正的;可靠的,可信的,有根据的
参考例句:
  • This is an authentic news report. We can depend on it. 这是篇可靠的新闻报道, 我们相信它。
  • Autumn is also the authentic season of renewal. 秋天才是真正的除旧布新的季节。
16 lipstick o0zxg     
n.口红,唇膏
参考例句:
  • Taking out her lipstick,she began to paint her lips.她拿出口红,开始往嘴唇上抹。
  • Lipstick and hair conditioner are cosmetics.口红和护发素都是化妆品。
17 winsome HfTwx     
n.迷人的,漂亮的
参考例句:
  • She gave him her best winsome smile.她给了他一个最为迷人的微笑。
  • She was a winsome creature.她十分可爱。
18 millennial ef953914f342cb14bd9e488fe460c41e     
一千年的,千福年的
参考例句:
  • Both Russia and America looked to the future to fulfill their millennial expectations. 俄国和美国都把实现他们黄金时代的希望寄托于未来。
  • The millennial generation is celebrating the global commons every day, apparently unmindful of Hardin's warning. 千禧一代显然对哈丁的警告不以为然,每天都在颂扬全球“公地”。
19 personalities ylOzsg     
n. 诽谤,(对某人容貌、性格等所进行的)人身攻击; 人身攻击;人格, 个性, 名人( personality的名词复数 )
参考例句:
  • There seemed to be a degree of personalities in her remarks.她话里有些人身攻击的成分。
  • Personalities are not in good taste in general conversation.在一般的谈话中诽谤他人是不高尚的。
20 parlance VAbyp     
n.说法;语调
参考例句:
  • The term "meta directory" came into industry parlance two years ago.两年前,商业界开始用“元目录”这个术语。
  • The phrase is common diplomatic parlance for spying.这种说法是指代间谍行为的常用外交辞令。
21 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
22 seeping 8181ac52fbc576574e83aa4f98c40445     
v.(液体)渗( seep的现在分词 );渗透;渗出;漏出
参考例句:
  • Water had been slowly seeping away from the pond. 池塘里的水一直在慢慢渗漏。 来自《简明英汉词典》
  • Chueh-hui could feel the cold seeping into his bones. 觉慧开始觉得寒气透过衣服浸到身上来了。 来自汉英文学 - 家(1-26) - 家(1-26)
23 essentially nntxw     
adv.本质上,实质上,基本上
参考例句:
  • Really great men are essentially modest.真正的伟人大都很谦虚。
  • She is an essentially selfish person.她本质上是个自私自利的人。
24 endorse rpxxK     
vt.(支票、汇票等)背书,背署;批注;同意
参考例句:
  • No one is foolish enough to endorse it.没有哪个人会傻得赞成它。
  • I fully endorse your opinions on this subject.我完全拥护你对此课题的主张。
25 trademark Xndw8     
n.商标;特征;vt.注册的…商标
参考例句:
  • The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
  • The trademark of the pen was changed.这钢笔的商标改了。
26 registration ASKzO     
n.登记,注册,挂号
参考例句:
  • Marriage without registration is not recognized by law.法律不承认未登记的婚姻。
  • What's your registration number?你挂的是几号?
27 trademarks 3d5cfd3d5e627e33b27fadb6b405a1dd     
n.(注册)商标( trademark的名词复数 );(人的行为或衣着的)特征,标记
参考例句:
  • Motrin and Nuprin are trademarks of brands of ibuprofen tablets. Nuprin和Motrin均是布洛芬的商标。 来自《简明英汉词典》
  • Many goods in China have the trademarks of a panda. 中国的许多商品都带有熊猫的商标。 来自《简明英汉词典》
28 relatively bkqzS3     
adv.比较...地,相对地
参考例句:
  • The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
  • The operation was relatively painless.手术相对来说不痛。
29 tangibly Sg4zo3     
adv.可触摸的,可触知地,明白地
参考例句:
  • Suddenly the problem of future loomed tangibly for me. 突然,前途的问题明确地出现在我眼前。 来自辞典例句
  • Virtue is tangibly rewarded. 善行得到具体的报答。 来自互联网
30 proprietary PiZyG     
n.所有权,所有的;独占的;业主
参考例句:
  • We had to take action to protect the proprietary technology.我们必须采取措施保护专利技术。
  • Proprietary right is the foundation of jus rerem.所有权是物权法之根基。
31 aspiring 3y2zps     
adj.有志气的;有抱负的;高耸的v.渴望;追求
参考例句:
  • Aspiring musicians need hours of practice every day. 想当音乐家就要每天练许多小时。
  • He came from an aspiring working-class background. 他出身于有抱负的工人阶级家庭。 来自辞典例句
32 symbolic ErgwS     
adj.象征性的,符号的,象征主义的
参考例句:
  • It is symbolic of the fighting spirit of modern womanhood.它象征着现代妇女的战斗精神。
  • The Christian ceremony of baptism is a symbolic act.基督教的洗礼仪式是一种象征性的做法。
33 prone 50bzu     
adj.(to)易于…的,很可能…的;俯卧的
参考例句:
  • Some people are prone to jump to hasty conclusions.有些人往往作出轻率的结论。
  • He is prone to lose his temper when people disagree with him.人家一不同意他的意见,他就发脾气。
34 forth Hzdz2     
adv.向前;向外,往外
参考例句:
  • The wind moved the trees gently back and forth.风吹得树轻轻地来回摇晃。
  • He gave forth a series of works in rapid succession.他很快连续发表了一系列的作品。
35 undoubtedly Mfjz6l     
adv.确实地,无疑地
参考例句:
  • It is undoubtedly she who has said that.这话明明是她说的。
  • He is undoubtedly the pride of China.毫无疑问他是中国的骄傲。
36 portray mPLxy     
v.描写,描述;画(人物、景象等)
参考例句:
  • It is difficult to portray feelings in words.感情很难用言语来描写。
  • Can you portray the best and worst aspects of this job?您能描述一下这份工作最好与最坏的方面吗?
37 aspire ANbz2     
vi.(to,after)渴望,追求,有志于
参考例句:
  • Living together with you is what I aspire toward in my life.和你一起生活是我一生最大的愿望。
  • I aspire to be an innovator not a follower.我迫切希望能变成个开创者而不是跟随者。
38 elite CqzxN     
n.精英阶层;实力集团;adj.杰出的,卓越的
参考例句:
  • The power elite inside the government is controlling foreign policy.政府内部的一群握有实权的精英控制着对外政策。
  • We have a political elite in this country.我们国家有一群政治精英。
39 forums 68daf8bdc8755fe8f4859024b3054fb8     
讨论会; 座谈会; 广播专题讲话节目; 集会的公共场所( forum的名词复数 ); 论坛,讨论会,专题讨论节目; 法庭
参考例句:
  • A few of the forums were being closely monitored by the administrators. 有些论坛被管理员严密监控。
  • It can cast a dark cloud over these forums. 它将是的论坛上空布满乌云。
40 rehabilitation 8Vcxv     
n.康复,悔过自新,修复,复兴,复职,复位
参考例句:
  • He's booked himself into a rehabilitation clinic.他自己联系了一家康复诊所。
  • No one can really make me rehabilitation of injuries.已经没有人可以真正令我的伤康复了。
41 tattoo LIDzk     
n.纹身,(皮肤上的)刺花纹;vt.刺花纹于
参考例句:
  • I've decided to get my tattoo removed.我已经决定去掉我身上的纹身。
  • He had a tattoo on the back of his hand.他手背上刺有花纹。
42 tattoos 659c44f7a230de11d35d5532707cf1f5     
n.文身( tattoo的名词复数 );归营鼓;军队夜间表演操;连续有节奏的敲击声v.刺青,文身( tattoo的第三人称单数 );连续有节奏地敲击;作连续有节奏的敲击
参考例句:
  • His arms were covered in tattoos. 他的胳膊上刺满了花纹。
  • His arms were covered in tattoos. 他的双臂刺满了纹身。 来自《简明英汉词典》
43 simultaneously 4iBz1o     
adv.同时发生地,同时进行地
参考例句:
  • The radar beam can track a number of targets almost simultaneously.雷达波几乎可以同时追着多个目标。
  • The Windows allow a computer user to execute multiple programs simultaneously.Windows允许计算机用户同时运行多个程序。
44 fixed JsKzzj     
adj.固定的,不变的,准备好的;(计算机)固定的
参考例句:
  • Have you two fixed on a date for the wedding yet?你们俩选定婚期了吗?
  • Once the aim is fixed,we should not change it arbitrarily.目标一旦确定,我们就不应该随意改变。
45 lawsuit A14xy     
n.诉讼,控诉
参考例句:
  • They threatened him with a lawsuit.他们以诉讼威逼他。
  • He was perpetually involving himself in this long lawsuit.他使自己无休止地卷入这场长时间的诉讼。
46 lawsuits 1878e62a5ca1482cc4ae9e93dcf74d69     
n.诉讼( lawsuit的名词复数 )
参考例句:
  • Lawsuits involving property rights and farming and grazing rights increased markedly. 涉及财产权,耕作与放牧权的诉讼案件显著地增加。 来自辞典例句
  • I've lost and won more lawsuits than any man in England. 全英国的人算我官司打得最多,赢的也多,输的也多。 来自辞典例句
47 organisation organisation     
n.组织,安排,团体,有机休
参考例句:
  • The method of his organisation work is worth commending.他的组织工作的方法值得称道。
  • His application for membership of the organisation was rejected.他想要加入该组织的申请遭到了拒绝。
48 followers 5c342ee9ce1bf07932a1f66af2be7652     
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件
参考例句:
  • the followers of Mahatma Gandhi 圣雄甘地的拥护者
  • The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。
49 tattooed a00df80bebe7b2aaa7fba8fd4562deaf     
v.刺青,文身( tattoo的过去式和过去分词 );连续有节奏地敲击;作连续有节奏的敲击
参考例句:
  • He had tattooed his wife's name on his upper arm. 他把妻子的名字刺在上臂上。 来自《简明英汉词典》
  • The sailor had a heart tattooed on his arm. 那水兵在手臂上刺上一颗心。 来自《现代英汉综合大词典》
50 alteration rxPzO     
n.变更,改变;蚀变
参考例句:
  • The shirt needs alteration.这件衬衣需要改一改。
  • He easily perceived there was an alteration in my countenance.他立刻看出我的脸色和往常有些不同。
51 violation lLBzJ     
n.违反(行为),违背(行为),侵犯
参考例句:
  • He roared that was a violation of the rules.他大声说,那是违反规则的。
  • He was fined 200 dollars for violation of traffic regulation.他因违反交通规则被罚款200美元。
52 negotiations af4b5f3e98e178dd3c4bac64b625ecd0     
协商( negotiation的名词复数 ); 谈判; 完成(难事); 通过
参考例句:
  • negotiations for a durable peace 为持久和平而进行的谈判
  • Negotiations have failed to establish any middle ground. 谈判未能达成任何妥协。
53 Founder wigxF     
n.创始者,缔造者
参考例句:
  • He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
  • According to the old tradition,Romulus was the founder of Rome.按照古老的传说,罗穆卢斯是古罗马的建国者。
54 corporate 7olzl     
adj.共同的,全体的;公司的,企业的
参考例句:
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
55 spectrum Trhy6     
n.谱,光谱,频谱;范围,幅度,系列
参考例句:
  • This is a kind of atomic spectrum.这是一种原子光谱。
  • We have known much of the constitution of the solar spectrum.关于太阳光谱的构成,我们已了解不少。
56 practitioners 4f6cea6bb06753de69fd05e8adbf90a8     
n.习艺者,实习者( practitioner的名词复数 );从业者(尤指医师)
参考例句:
  • one of the greatest practitioners of science fiction 最了不起的科幻小说家之一
  • The technique is experimental, but the list of its practitioners is growing. 这种技术是试验性的,但是采用它的人正在增加。 来自辞典例句
57 format giJxb     
n.设计,版式;[计算机]格式,DOS命令:格式化(磁盘),用于空盘或使用过的磁盘建立新空盘来存储数据;v.使格式化,设计,安排
参考例句:
  • Please format this floppy disc.请将这张软盘格式化。
  • The format of the figure is very tasteful.该图表的格式很雅致。
58 glamour Keizv     
n.魔力,魅力;vt.迷住
参考例句:
  • Foreign travel has lost its glamour for her.到国外旅行对她已失去吸引力了。
  • The moonlight cast a glamour over the scene.月光给景色增添了魅力。
59 virtue BpqyH     
n.德行,美德;贞操;优点;功效,效力
参考例句:
  • He was considered to be a paragon of virtue.他被认为是品德尽善尽美的典范。
  • You need to decorate your mind with virtue.你应该用德行美化心灵。
60 grit LlMyH     
n.沙粒,决心,勇气;v.下定决心,咬紧牙关
参考例句:
  • The soldiers showed that they had plenty of grit. 士兵们表现得很有勇气。
  • I've got some grit in my shoe.我的鞋子里弄进了一些砂子。
61 slew 8TMz0     
v.(使)旋转;n.大量,许多
参考例句:
  • He slewed the car against the side of the building.他的车滑到了大楼的一侧,抵住了。
  • They dealt with a slew of other issues.他们处理了大量的其他问题。
62 unpacking 4cd1f3e1b7db9c6a932889b5839cdd25     
n.取出货物,拆包[箱]v.从(包裹等)中取出(所装的东西),打开行李取出( unpack的现在分词 );拆包;解除…的负担;吐露(心事等)
参考例句:
  • Joe sat on the bed while Martin was unpacking. 马丁打开箱子取东西的时候,乔坐在床上。 来自《简明英汉词典》
  • They are unpacking a trunk. 他们正在打开衣箱。 来自《简明英汉词典》
63 prospect P01zn     
n.前景,前途;景色,视野
参考例句:
  • This state of things holds out a cheerful prospect.事态呈现出可喜的前景。
  • The prospect became more evident.前景变得更加明朗了。
64 authenticity quyzq     
n.真实性
参考例句:
  • There has been some debate over the authenticity of his will. 对于他的遗嘱的真实性一直有争论。
  • The museum is seeking an expert opinion on the authenticity of the painting. 博物馆在请专家鉴定那幅画的真伪。
65 intimacy z4Vxx     
n.熟悉,亲密,密切关系,亲昵的言行
参考例句:
  • His claims to an intimacy with the President are somewhat exaggerated.他声称自己与总统关系密切,这有点言过其实。
  • I wish there were a rule book for intimacy.我希望能有个关于亲密的规则。
66 lookout w0sxT     
n.注意,前途,瞭望台
参考例句:
  • You can see everything around from the lookout.从了望台上你可以看清周围的一切。
  • It's a bad lookout for the company if interest rates don't come down.如果利率降不下来,公司的前景可就不妙了。
67 influential l7oxK     
adj.有影响的,有权势的
参考例句:
  • He always tries to get in with the most influential people.他总是试图巴结最有影响的人物。
  • He is a very influential man in the government.他在政府中是个很有影响的人物。
68 ongoing 6RvzT     
adj.进行中的,前进的
参考例句:
  • The problem is ongoing.这个问题尚未解决。
  • The issues raised in the report relate directly to Age Concern's ongoing work in this area.报告中提出的问题与“关心老人”组织在这方面正在做的工作有直接的关系。
69 frenzy jQbzs     
n.疯狂,狂热,极度的激动
参考例句:
  • He was able to work the young students up into a frenzy.他能激起青年学生的狂热。
  • They were singing in a frenzy of joy.他们欣喜若狂地高声歌唱。
70 adage koSyd     
n.格言,古训
参考例句:
  • But the old adage that men grow into office has not proved true in my experience.但是,根据我的经验,人们所谓的工作岗位造就人材这句古话并不正确。
  • Her experience lends credence to the adage " We live and learn!"她的经验印证了一句格言: 活到老,学到老!
71 vocals fe5262cfb22a0b2ee8d36fbf8b3f4942     
(乐曲中的)歌唱部份,声乐部份( vocal的名词复数 )
参考例句:
  • Also look out for soaring vocals on The Right Man. 另外,也可留意一下《意中人》中的那高亢的唱腔。
  • Lazy bass line, lazier drums, lush violins, great piano and incomparable vocals. 懒惰的低音线,较懒惰的鼓,饮小提琴,棒的钢琴和无比的声音。
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