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比自夸更可恶的他夸

时间:2015-07-27 04:46来源:互联网 提供网友:mapleleaf   字体: [ ]
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    (单词翻译:双击或拖选)

   Last week Harris Wittels, the man who coined the phrase “humblebrag”, died at the unconscionable age of 30. In his memory I’ve been sifting2 through some of the finest examples of this specious3 genre4 — the boast that pretends not to be one — and have come up with two favourites.

  近日,“谦虚的自夸”(humblebrag)一词的创造者哈里斯?维特尔斯(Harris Wittels)英年早逝,年仅30岁。为了纪念他,我把一些最符合这种表面上看不出来的自夸方式——假装不是自夸的自夸——的例子筛选了一番,并挑选出两个我最喜欢的例子。
  My second best is Stephen Fry’s tweet from 2013: “Oh dear. Don’t know what to do at the airport. Huge crowd, but I’ll miss my plane if I stop and do photos?.?.?.?oh dear don’t want to disappoint.”
  我挑选出的次佳例子是斯蒂芬?弗莱(Stephen Fry)2013年发的一条推文:“噢天哪。我现在在在机场不知道该怎么办。粉丝太多了,但如果我停下来和他们合影的话,我会错过航班的……噢天啊,真不想让他们失望。”
  But my runaway5 first choice is from Oprah Winfrey. “OMG! Just had a SURPRISE date with Jackie Jackson. My teen idol7 heartthrob. Tried not to talk too much or eat too much. Succeeded at neither!”
  但我认为最佳例子毫无疑问来自奥普拉?温弗里(Oprah Winfrey)。“噢我的天啊!刚和杰基?杰克逊(Jackie Jackson)结束了一次意外约会。我年少时的梦中情人。我一直尽力让自己不要话太多或者暴露出吃货的一面。结果都没做到!”
  比自夸更可恶的他夸
  As Wittels put it: “Oprah, you don’t gotta brag1. You’re Oprah.”
  正如维特尔斯所说:“奥普拉,你用不着自夸。你可是奥普拉啊。”
  However, there is another sort of boasting that needs exposing even more than the humblebrag as it is more widespread and more lethal8. For want of a snappier name, I’m calling it the thirdpartybrag: when you pass on favourable9 remarks made about you by someone else.
  不过,还有另一种形式的自夸甚至应该比“谦虚的自夸”更需要被揭露,因为这种自夸更普遍且更具杀伤力。因为想不出更俏皮的名字,我就叫它“他夸”好了(thirdpartybrag):即传播别人对你的赞扬。
  The rampant10 popularity of this sort of bragging11 is for three reasons: it involves minimal12 queasiness13 as you don’t have to make the boast yourself; it sounds almost objective; and Twitter makes it a doddle. It is as easy as hitting the retweet button and, far from looking crass14, it has the further beauty of seeming almost good manners, as a retweet is a self-serving sort of thank you.
  这种自夸方式之所以如此受欢迎,原因有三点:它所引起的反感度最小,因为你不需要自吹自擂;听起来差不多是客观的;Twitter使之实践起来易如反掌。这种自夸做起来十分简单,只要点击“转发”按钮,不仅看起来一点也不愚蠢,而且还几乎显得挺有礼貌,因为转发本身就是一种说“谢谢”的方式。
  A particularly prolific15 thirdpartybragger is the British scientist Richard Dawkins, who engages in the practice several times a day. During the time I have been writing these paragraphs he has failed to resist the urge to retweet the following from @jamiesaboyname: “Such an amazing experience last night, to be in the presence of two of the worlds most beautiful minds @RichardDawkins @LKrauss1”.
  英国科学家理查德?道金斯(Richard Dawkins)是一位格外高产的“他夸”践行者,他每天都要实践数次。就在我写到这里时,他没能抵抗住这样做的冲动,转发了@jamiesaboyname的如下评论:“昨晚面对面见到了世上最具才智之人中的二位——理查德?道金斯(@RichardDawkins)和@LKrauss1,真是令人难忘的经历”。
  Channelling Wittels, I want to shout: Richard Dawkins, you don’t gotta brag. You’re Richard Dawkins.
  借用维特尔斯的话,我想大喊道:理查德?道金斯,你用不着自夸。你可是理查德?道金斯啊。
  I have become so allergic16 to thirdpartybragging that I am unfollowing everyone who engages in it. So it is farewell Dawkins. It’s also farewell Jack6 Welch, who one might have thought didn’t gotta brag either. He recently retweeted the following from @SPPresents “@jack_welch Just wanted to say THANK YOU for selecting me to narrate17 your new book Real Life MBA. It’s well written, funny, and engaging!”
  我现在对“他夸”非常敏感,取关了所有这样自夸的人。所以,拜拜了道金斯,拜拜了杰克?韦尔奇(Jack Welch)。韦尔奇也是一个人们或许会觉得没必要自夸的人。他最近转发了@SPPresents的如下评论:“杰克?韦尔奇(@jack_welch),只是想说‘谢谢你’选择让我来朗读你的新书《现实生活中的MBA》(Real Life MBA)。这本书写得很好,既有趣又引人入胜。”
  Various colleagues have also been removed from my following list, though there are two who are getting a second chance. In one case, the thirdpartybragging was done by the man’s wife; the other retweeted comments about himself that were insulting rather than complimentary18. Even though this is merely a thirdpartybrag with a bit of humblebrag thrown in, I’m forgiving him as the insult — that his column was “ludicrous bilge” — was quite funny.
  许多同事也被我从关注列表中移除了,不过我给了两个人第二次机会。其中一个人,他转的夸奖来自他的妻子;另一个人转发了的评论是批评,而非赞美自己的话。尽管这“批评”不过是掺杂着些许“谦虚自夸”意味的“他夸”,但我还是原谅了他,因为这条评论——把他的专栏称为“荒唐的废话”——很有意思。
  The popularity of thirdpartybragging raises the question: why do people demean themselves in this way? Partly it is because such retweeting administers a stroke to the ego19.
  “他夸”的普遍流行引发了一个问题:人们为什么要这样降低自己的格调?部分原因是这种转发满足了自尊心。
  However, stroking egos20 is not what the internet is there for: it is what mothers are for instead. When mine was alive I would ring her up every time anyone said anything nice about me and hold forth21 at some length. From the other end of the phone would invariably come pleased noises.
  然而,要满足自尊心,我们不应找互联网,而应该找妈妈。我妈妈在世的时候,每次有人夸我时,我都会给她打电话详细转述。而电话那头的妈妈,必定会开心得大喊大叫。
  To follow someone on Twitter is not at all like being their mother. When the historian Simon Sebag Montefiore retweets “@SimonMontefiore J’lem one of the best books I’ve read. Can’t wait for your next tome!” I don’t make pleased noises; I make vomit22 ones and hit unfollow.
  在Twitter上关注某人,决不是要表现地像他们的妈妈一样。当历史学家西蒙?塞巴格?蒙蒂菲奥里(Simon Sebag Montefiore)转发“西蒙?蒙蒂菲奥里(@SimonMontefiore),《耶路撒冷》(Jerusalem)是我读过最棒的著作之一。等不及要看你下一部大作!”时,我没有开心得大喊大叫,而是大喊恶心,随后点击取关。
  A bigger reason for the thirdpartybrag is not to feed egos, but to flog books, talks and so on. But can something so blatant23 really work?
  “他夸”之所以流行,更主要的原因不在于满足自尊心,而是为了推销书籍、讲座等。但如此赤裸裸的推销真的能奏效吗?
  The depressing answer is that it seems to. Seth Godin, a marketing24 pundit25, has just devoted26 an entire blog post to reproducing gush27 from a third party. I fear I am the only person who responded badly — 876 people liked the boast post so much they retweeted it.
  令人沮丧的是,答案是似乎真的可以。营销大师塞思?戈丁(Seth Godin)不久前刚用一整篇博文记录来自别人的恭维之词。恐怕我是唯一感到反感的人——有876人非常喜欢这篇自夸贴,以至于转发了它。
  Thirdpartybragging shows followers28 as brainless and perpetrators shameless. In the case of Mr Godin, who is both in marketing and from America — where there is a more robust29 attitude to boasting in general — it may make sense. But what about Mr Dawkins? Has thirdpartybragging damaged the scientist’s considerable brain?
  “他夸”显示出粉丝无脑,这种行为的实施者也没有节操。戈丁来自营销界和美国——总体来说对自吹自擂之风态度更为包容的地方,他搞这一套或许还说得通。但道金斯呢?“他夸”难道也损坏了这位科学家聪明的大脑吗?
  To find out last week I composed a tweet that went roughly: “Didn’t realise @richarddawkins invented the meme. He’s even more of a god than I thought he was.” I sat back and waited for him to retweet, but several days passed and nothing happened. I feel better about Mr Dawkins as a result. But now I am vaguely30 offended. Didn’t he like my message, or something?
  为了找出答案,不久前我发了一条推文,内容大致如下:“没想到是理查德?道金斯(@richarddawkins)发明了“摹因”(meme)一词。他甚至比我之前认为的更牛。”接着我就往椅背上一靠,等待他转发,但很多天过去了,什么都没发生。因此,我对道金斯的看法有所好转。但现在我有了一种模糊的被冒犯的感觉。他是不喜欢我的评论还是怎么着?

点击收听单词发音收听单词发音  

1 brag brag     
v./n.吹牛,自夸;adj.第一流的
参考例句:
  • He made brag of his skill.他夸耀自己技术高明。
  • His wealth is his brag.他夸张他的财富。
2 sifting 6c53b58bc891cb3e1536d7f574e1996f     
n.筛,过滤v.筛( sift的现在分词 );筛滤;细查;详审
参考例句:
  • He lay on the beach, sifting the sand through his fingers. 他躺在沙滩上用手筛砂子玩。 来自《简明英汉词典》
  • I was sifting the cinders when she came in. 她进来时,我正在筛煤渣。 来自辞典例句
3 specious qv3wk     
adj.似是而非的;adv.似是而非地
参考例句:
  • Such talk is actually specious and groundless.这些话实际上毫无根据,似是而非的。
  • It is unlikely that the Duke was convinced by such specious arguments.公爵不太可能相信这种似是而非的论点。
4 genre ygPxi     
n.(文学、艺术等的)类型,体裁,风格
参考例句:
  • My favorite music genre is blues.我最喜欢的音乐种类是布鲁斯音乐。
  • Superficially,this Shakespeare's work seems to fit into the same genre.从表面上看, 莎士比亚的这个剧本似乎属于同一类型。
5 runaway jD4y5     
n.逃走的人,逃亡,亡命者;adj.逃亡的,逃走的
参考例句:
  • The police have not found the runaway to date.警察迄今没抓到逃犯。
  • He was praised for bringing up the runaway horse.他勒住了脱缰之马受到了表扬。
6 jack 53Hxp     
n.插座,千斤顶,男人;v.抬起,提醒,扛举;n.(Jake)杰克
参考例句:
  • I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
  • He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。
7 idol Z4zyo     
n.偶像,红人,宠儿
参考例句:
  • As an only child he was the idol of his parents.作为独子,他是父母的宠儿。
  • Blind worship of this idol must be ended.对这个偶像的盲目崇拜应该结束了。
8 lethal D3LyB     
adj.致死的;毁灭性的
参考例句:
  • A hammer can be a lethal weapon.铁锤可以是致命的武器。
  • She took a lethal amount of poison and died.她服了致命剂量的毒药死了。
9 favourable favourable     
adj.赞成的,称赞的,有利的,良好的,顺利的
参考例句:
  • The company will lend you money on very favourable terms.这家公司将以非常优惠的条件借钱给你。
  • We found that most people are favourable to the idea.我们发现大多数人同意这个意见。
10 rampant LAuzm     
adj.(植物)蔓生的;狂暴的,无约束的
参考例句:
  • Sickness was rampant in the area.该地区疾病蔓延。
  • You cannot allow children to rampant through the museum.你不能任由小孩子在博物馆里乱跑。
11 bragging 4a422247fd139463c12f66057bbcffdf     
v.自夸,吹嘘( brag的现在分词 );大话
参考例句:
  • He's always bragging about his prowess as a cricketer. 他总是吹嘘自己板球水平高超。 来自辞典例句
  • Now you're bragging, darling. You know you don't need to brag. 这就是夸口,亲爱的。你明知道你不必吹。 来自辞典例句
12 minimal ODjx6     
adj.尽可能少的,最小的
参考例句:
  • They referred to this kind of art as minimal art.他们把这种艺术叫微型艺术。
  • I stayed with friends, so my expenses were minimal.我住在朋友家,所以我的花费很小。
13 queasiness 82372adeb2e2d36240c1cf4f67e66aef     
n.恶心
参考例句:
  • This medicine will counteract the queasiness caused by the antibiotics. 这种药会抑制抗生素引起的反胃。 来自辞典例句
  • Perhaps his queasiness is just a sign's coming down with bird flu. 它确定不了,也许,感觉恶心只是得了禽流感的征兆。 来自互联网
14 crass zoMzH     
adj.愚钝的,粗糙的;彻底的
参考例句:
  • The government has behaved with crass insensitivity.该政府行事愚蠢而且麻木不仁。
  • I didn't want any part of this silly reception,It was all so crass.我完全不想参加这个无聊的欢迎会,它实在太糟糕了。
15 prolific fiUyF     
adj.丰富的,大量的;多产的,富有创造力的
参考例句:
  • She is a prolific writer of novels and short stories.她是一位多产的作家,写了很多小说和短篇故事。
  • The last few pages of the document are prolific of mistakes.这个文件的最后几页错误很多。
16 allergic 4xozJ     
adj.过敏的,变态的
参考例句:
  • Alice is allergic to the fur of cats.艾丽斯对猫的皮毛过敏。
  • Many people are allergic to airborne pollutants such as pollen.许多人对空气传播的污染物过敏,比如花粉。
17 narrate DFhxR     
v.讲,叙述
参考例句:
  • They each narrate their own tale but are all inextricably linked together.她们各自讲述自己的故事,却又不可避免地联系在一起。
  • He once holds the tear to narrate a such story to mine.他曾经含着泪给我讲述了这样的一个故事。
18 complimentary opqzw     
adj.赠送的,免费的,赞美的,恭维的
参考例句:
  • She made some highly complimentary remarks about their school.她对他们的学校给予高度的评价。
  • The supermarket operates a complimentary shuttle service.这家超市提供免费购物班车。
19 ego 7jtzw     
n.自我,自己,自尊
参考例句:
  • He is absolute ego in all thing.在所有的事情上他都绝对自我。
  • She has been on an ego trip since she sang on television.她上电视台唱过歌之后就一直自吹自擂。
20 egos a962560352f3415d55fdfd9e7aaf5265     
自我,自尊,自负( ego的名词复数 )
参考例句:
  • Their egos are so easily bruised. 他们的自尊心很容易受到伤害。
  • The belief in it issues from the puerile egos of inferior men. 这种信仰是下等人幼稚的自私意识中产生的。
21 forth Hzdz2     
adv.向前;向外,往外
参考例句:
  • The wind moved the trees gently back and forth.风吹得树轻轻地来回摇晃。
  • He gave forth a series of works in rapid succession.他很快连续发表了一系列的作品。
22 vomit TL9zV     
v.呕吐,作呕;n.呕吐物,吐出物
参考例句:
  • They gave her salty water to make her vomit.他们给她喝盐水好让她吐出来。
  • She was stricken by pain and began to vomit.她感到一阵疼痛,开始呕吐起来。
23 blatant ENCzP     
adj.厚颜无耻的;显眼的;炫耀的
参考例句:
  • I cannot believe that so blatant a comedy can hoodwink anybody.我无法相信这么显眼的一出喜剧能够欺骗谁。
  • His treatment of his secretary was a blatant example of managerial arrogance.他管理的傲慢作风在他对待秘书的态度上表露无遗。
24 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
25 pundit G0yz3     
n.博学之人;权威
参考例句:
  • Even the outstanding excellent graduate will learn constantly if he likes to be a pundit.即使最优秀的结业生,要想成为一个博学的人也要不断地研究。
  • He is a well known political pundit.他是一个著名的政治专家。
26 devoted xu9zka     
adj.忠诚的,忠实的,热心的,献身于...的
参考例句:
  • He devoted his life to the educational cause of the motherland.他为祖国的教育事业贡献了一生。
  • We devoted a lengthy and full discussion to this topic.我们对这个题目进行了长时间的充分讨论。
27 gush TeOzO     
v.喷,涌;滔滔不绝(说话);n.喷,涌流;迸发
参考例句:
  • There was a gush of blood from the wound.血从伤口流出。
  • There was a gush of blood as the arrow was pulled out from the arm.当从手臂上拔出箭来时,一股鲜血涌了出来。
28 followers 5c342ee9ce1bf07932a1f66af2be7652     
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件
参考例句:
  • the followers of Mahatma Gandhi 圣雄甘地的拥护者
  • The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。
29 robust FXvx7     
adj.强壮的,强健的,粗野的,需要体力的,浓的
参考例句:
  • She is too tall and robust.她个子太高,身体太壮。
  • China wants to keep growth robust to reduce poverty and avoid job losses,AP commented.美联社评论道,中国希望保持经济强势增长,以减少贫困和失业状况。
30 vaguely BfuzOy     
adv.含糊地,暖昧地
参考例句:
  • He had talked vaguely of going to work abroad.他含糊其词地说了到国外工作的事。
  • He looked vaguely before him with unseeing eyes.他迷迷糊糊的望着前面,对一切都视而不见。
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