如何开一个餐厅

 　　Ask a restaurant consultant¹ about opening a restaurant and you're likely to get a succinct² answer: "Don't!" The failure rate is high, the costs can soar out of control and the hours are brutal³. If you remain convinced that you are the next Alice Waters or Wolfgang Puck, put on your toque, brush up on your knife skills and forge ahead.

　　Instructions

　　1. Clarify your concept and put all the proposed details--from decor to dessert choices--in writing. If you can't write about them, they need more thought.

　　2. Investigate the regulatory requirements, both city and state. Prepare for a plethora⁴ of paperwork, including byzantine building codes with regulations covering everything from kitchen exhaust systems to interior finish requirements.

　　3. Find an ideal location. Do a demographic study of the surrounding area. Research the amount of foot traffic and the availability of easy parking. Then negotiate a lease you can afford.

　　4. Plan your menu early in the game. Kitchen layout and equipment purchases depend on it. Reduce your equipment costs either by purchasing used equipment or leasing new.

　　5. Find the funds. Write a detailed⁶ business plan and consider forming a small private corporation or starting a limited partnership⁷. However much money you think you need, raise more. Many restaurant consultants⁸ blame the high rate of new restaurant failures on undercapitalization.

　　6. Allocate⁹ the available space. Remember that in addition to dining and kitchen areas you'll need room for dishwashing, storage, bathrooms and administrative¹⁰ work.

　　7. Plan the layout for the dining area. Remember to balance your desire for the maximum number of seats with your future customers' desire to shun¹¹ tables crammed¹² into awkward corners. Also avoid locating tables in the middle of the room like woebegone little islands. "Nestle tables--particularly two-tops--against low divider walls or other architectural features," advises restaurant owner and designer Pat Kuleto.

　　8. Keep the kitchen layout focused on efficient, safe food preparation. Ensure that there is sufficient light and ventilation, as well as enough space so that cooks, servers and dishwashers are not bumping into one another at the busiest times.

　　9. Don't neglect the graphics¹³. From the exterior¹⁴ signage to the look of the menus, graphic⁵ design plays an important part in a restaurant's overall look.

　　10. Pay attention to lighting¹⁵ design. Focus dramatic light onto the tables to highlight the food, and complement¹⁶ it with glowing atmospheric¹⁷ light to make the customers look good.

　　11. Research and develop the menu. Taste-test the recipes repeatedly until the kitchen can achieve consistency¹⁸. Remember that the food also has to look good on the plate. Plot out your menu pricing strategy. Have the final menu proofread¹⁹ before sending it to the printer.

　　12. Decide whether to offer full bar service. Apply for a wine and/or liquor license²⁰.

　　13. Investigate insurance needs thoroughly²¹. Restaurants are simmering stockpots of potential accidents--from fires to floods to food poisoning and a hundred other potential horrors. The National Restaurant Association (restaurant.org) is an outstanding resource for insurance-related information.

　　14. Select and train the staff. Look for enthusiasm as well as experience. Allow ample training time before the restaurant opens. Remember that the person running the front of the house is as important as the person running the kitchen, and great service is as important a factor in winning customer loyalty²² as great food.

　　15. Set up a bookkeeping and accounting²³ system. Establish control over the meal checks. There are dozens of scams that dishonest servers and cashiers can pull; get some expert advice on how to prevent them.

　　16. Designate a core of trusted employees to supervise storage areas carefully. Stress that they must check in all deliveries and audit²⁴ the food inventory²⁵ frequently.

　　17. Pass your opening inspection²⁶ by a food safety specialist with your local health department, along with a plumbing²⁷ inspection. You'll receive a permit to operate, which will be reviewed yearly.

　　18.Open your doors and welcome hungry diners.

　　Tips & Warnings

　　* Plan an advertising²⁸ and public-relations campaign that begins even before the restaurant opens. Contact the food editor of the local newspaper about doing a "great new restaurant coming soon" story. See 372 Publicize an Event.

　　* Read books on planning, designing and securing investment for restaurants. Take a class at a university's hotel administration school. Read Restaurant Business magazine (restaurantbiz.com) for strategies and resources.

　　* You'll need to provide your local health department with a list of menu items, as well as how they are prepared, cooking times, refrigeration temperatures and more.

　　* Decide on the restaurant's overall look. Beware of trendy, contrived²⁹ design. Patrons may enjoy it for the first visit or two, but then can tire of it quickly. Go for warmth over edginess³⁰.

　　* Be cautious about making coupon³¹ offers. They often have a low success rate for generating repeat customers.

1 consultant   

n.顾问；会诊医师，专科医生

参考例句：

• He is a consultant on law affairs to the mayor.他是市长的一个法律顾问。
• Originally,Gar had agreed to come up as a consultant.原来，加尔只答应来充当我们的顾问。

2 succinct   

adj.简明的，简洁的

参考例句：

• The last paragraph is a succinct summary.最后这段话概括性很强。
• A succinct style lends vigour to writing.措辞简练使文笔有力。

3 brutal   

adj.残忍的，野蛮的，不讲理的

参考例句：

• She has to face the brutal reality.她不得不去面对冷酷的现实。
• They're brutal people behind their civilised veneer.他们表面上温文有礼，骨子里却是野蛮残忍。

4 plethora   

n.过量，过剩

参考例句：

• Java comes with a plethora of ready-made types.Java配套提供了数量众多的现成类型。
• A plethora of new operators will be allowed to enter the market.大批新的运营商将获准进入该市场。

5 graphic   

adj.生动的，形象的，绘画的，文字的，图表的

参考例句：

• The book gave a graphic description of the war.这本书生动地描述了战争的情况。
• Distinguish important text items in lists with graphic icons.用图标来区分重要的文本项。

6 detailed   

adj.详细的，详尽的，极注意细节的，完全的

参考例句：

• He had made a detailed study of the terrain.他对地形作了缜密的研究。
• A detailed list of our publications is available on request.我们的出版物有一份详细的目录备索。

7 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

8 consultants   

顾问( consultant的名词复数 )； 高级顾问医生，会诊医生

参考例句：

• a firm of management consultants 管理咨询公司
• There're many consultants in hospital. 医院里有很多会诊医生。

9 allocate   

vt.分配，分派；把…拨给；把…划归

参考例句：

• You must allocate the money carefully.你们必须谨慎地分配钱。
• They will allocate fund for housing.他们将拨出经费建房。

10 administrative   

adj.行政的，管理的

参考例句：

• The administrative burden must be lifted from local government.必须解除地方政府的行政负担。
• He regarded all these administrative details as beneath his notice.他认为行政管理上的这些琐事都不值一顾。

11 shun   

vt.避开，回避，避免

参考例句：

• Materialists face truth,whereas idealists shun it.唯物主义者面向真理，唯心主义者则逃避真理。
• This extremist organization has shunned conventional politics.这个极端主义组织有意避开了传统政治。

12 crammed   

adj.塞满的，挤满的；大口地吃；快速贪婪地吃v.把…塞满；填入；临时抱佛脚( cram的过去式)

参考例句：

• He crammed eight people into his car. 他往他的车里硬塞进八个人。
• All the shelves were crammed with books. 所有的架子上都堆满了书。

13 graphics   

n.制图法，制图学；图形显示

参考例句：

• You've leveraged your graphics experience into the video area.你们把图形设计业务的经验运用到录像业务中去。
• Improved graphics took computer games into a new era.经改进的制图技术将电脑游戏带进了一个新时代。

14 exterior   

adj.外部的，外在的；表面的

参考例句：

• The seed has a hard exterior covering.这种子外壳很硬。
• We are painting the exterior wall of the house.我们正在给房子的外墙涂漆。

15 lighting   

n.照明，光线的明暗，舞台灯光

参考例句：

• The gas lamp gradually lost ground to electric lighting.煤气灯逐渐为电灯所代替。
• The lighting in that restaurant is soft and romantic.那个餐馆照明柔和而且浪漫。

16 complement   

n.补足物，船上的定员；补语；vt.补充，补足

参考例句：

• The two suggestions complement each other.这两条建议相互补充。
• They oppose each other also complement each other.它们相辅相成。

17 atmospheric   

adj.大气的，空气的；大气层的；大气所引起的

参考例句：

• Sea surface temperatures and atmospheric circulation are strongly coupled.海洋表面温度与大气环流是密切相关的。
• Clouds return radiant energy to the surface primarily via the atmospheric window.云主要通过大气窗区向地表辐射能量。

18 consistency   

n.一贯性，前后一致，稳定性；(液体的)浓度

参考例句：

• Your behaviour lacks consistency.你的行为缺乏一贯性。
• We appreciate the consistency and stability in China and in Chinese politics.我们赞赏中国及其政策的连续性和稳定性。

19 proofread   

vt.校正，校对

参考例句：

• I didn't even have the chance to proofread my own report.我甚至没有机会校对自己的报告。
• Before handing in his application to his teacher,he proofread it again.交给老师之前，他又将申请书补正了一遍。

20 license   

n.执照，许可证，特许；v.许可，特许

参考例句：

• The foreign guest has a license on the person.这个外国客人随身携带执照。
• The driver was arrested for having false license plates on his car.司机由于使用假车牌而被捕。

21 thoroughly   

adv.完全地，彻底地，十足地

参考例句：

• The soil must be thoroughly turned over before planting.一定要先把土地深翻一遍再下种。
• The soldiers have been thoroughly instructed in the care of their weapons.士兵们都系统地接受过保护武器的训练。

22 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

23 accounting   

n.会计，会计学，借贷对照表

参考例句：

• A job fell vacant in the accounting department.财会部出现了一个空缺。
• There's an accounting error in this entry.这笔账目里有差错。

24 audit   

v.审计；查帐；核对；旁听

参考例句：

• Each year they audit our accounts and certify them as being true and fair.他们每年对我们进行账务审核，以确保其真实无误。
• As usual,the yearly audit will take place in December.跟往常一样，年度审计将在十二月份进行。

25 inventory   

n.详细目录，存货清单

参考例句：

• Some stores inventory their stock once a week.有些商店每周清点存货一次。
• We will need to call on our supplier to get more inventory.我们必须请供应商送来更多存货。

26 inspection   

n.检查，审查，检阅

参考例句：

• On random inspection the meat was found to be bad.经抽查，发现肉变质了。
• The soldiers lined up for their daily inspection by their officers.士兵们列队接受军官的日常检阅。

27 plumbing   

n.水管装置；水暖工的工作；管道工程v.用铅锤测量（plumb的现在分词）；探究

参考例句：

• She spent her life plumbing the mysteries of the human psyche. 她毕生探索人类心灵的奥秘。
• They're going to have to put in new plumbing. 他们将需要安装新的水管。 来自《简明英汉词典》

28 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

29 contrived   

adj.不自然的，做作的；虚构的

参考例句：

• There was nothing contrived or calculated about what he said.他说的话里没有任何蓄意捏造的成分。
• The plot seems contrived.情节看起来不真实。

30 edginess   

n.刀口锐利，急躁

参考例句：

31 coupon   

n.息票，配给票，附单

参考例句：

• The coupon can be used once only.此优惠券只限使用一次。
• I have a coupon for ten pence off a packet of soap.我有一张优惠券买一盒肥皂可以便宜十便士。