“黑色星期五”首次挺进中国

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　　Zhu says she used to live in the US and she misses "Black Friday," the biggest shopping day of the year in that country.

　　"I love buying shoes and I used to stock¹ up on them on Black Friday. But after coming back to China, I found that designer shoes in big stores here are too expensive for me. So I didn't buy anything and lost the feeling for Black Friday for a long while.''

　　黑色星期五

　　But this year, Zhu says she is enjoying overseas Black Friday discounts, even though she is in China for the occasion², thanks to the cross-border e-commerce sites.

　　"In this past year I've found that some of the promising³ cross-border e-commerce sites are thriving⁴ and they have brought those discounted products in the US close to me."

　　Zhu adds she is able to buy discounted goods ahead of Nov. 27 - the actual Black Friday - because the cross-border e-commerce sites began their sales about a week ago.

　　This is the first time major players like Amazon and the Chinese overseas shopping site ymatou.com have run the shopping festival for as long as a week or more.

　　Zeng Bibo, the CEO of ymatou.com, says the company is extending⁵ the shopping festival because of the huge demand in China.

　　"We already found that Chinese consumers who are used to shopping at home showed great enthusiasm⁶ for overseas products during our Black Friday campaign last year. But we were under-prepared then, as we didn't have a good supply of many goods and the service system didn't provide enough support."

　　This year, the company made early preparations.

　　"Black Friday or Thanksgiving sales in other countries all start a week earlier for the shops' VIP customers. So if you go shopping on the actual day, there won't be anything good left. This year, our professional buyers started stocking up two weeks ago when the shops had their VIP sales."

　　According to China customs and the China E-commerce Research Center, over 18 million Chinese consumers bought goods online from overseas last year, spending 140 billion yuan, or nearly 22 billion US dollars.

　　For CRI, this is Luo Bin⁷.

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