2006年NPR美国国家公共电台七月-Book Marketing Goes to the Movies

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Promoting books usually involves print advertising¹ and touring authors. There is a move now to attract readers using a different medium. Publishing houses including Harper Collins are trying out book trailers, think movie trailers but for literature. Some of these ads are web-only and use excerpts² of a book paired with flash animation³. Others are made for the big screen.

Genevieve Wallace is searching for the treasure of the Marie Josephine and the 19th century pirate cache that reputedly went down with her. Genevieve is about to find something far more sinister⁴.

That's a trailer for The Vision by Heather Graham. It's made by a company called Circle of Seven. It specializes in live action book trailers that air in theaters. CEO Sheila English says her firm strategically places book trailers in specific theaters.

We do choose the movie theaters carefully. We wanna make sure that is in a location near a bookstore.

So after the show moviegoers could hop⁵ over to the store and buy the book if the trailer has piqued⁶ their interest. English says her trailers remind people that just like movies, TV and video games, books are entertainment too.