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CoP Talk: Online and social media in TV 22 Aug 2013

Fri, 23 Aug 13

Online and social media content is a must have tool for enhancing your production. Audiences expect and demand it, but are programme makers¹ giving them what they want? Barry Pilling, founding partner at Telegraph Hill, Jody Smith, multiplatform commissioning editor at Channel 4, Karla Geci, director of strategic partner development at Facebook, and Claire McArdle, executive producer, multiplatform at Maverick² Television, join Paul Buller to discuss how to lead your production teams to deliver a 360 experience for your viewers, using innovative³ and interactive⁴ add ons to engage and bring in brand new audiences, beyond the traditional TV reach.