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万花筒 2008ks1024&25 沃尔玛在中国扩张

时间:2010-05-24 02:51:08

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Welcome to Wal-Mart’s newest superstore in Beijing, one of 115 stores in 63 cities across China. Almost all of the products here are local and geared toward the food-driven Chinese consumer. There is Chinese fruit, live seafood1, even turtles.

 

Despite the global economic crisis, Wal-Mart is expanding in China, moving into smaller cities to tap a wider market. The strategy that there is tremendous growth potential in China, even in hard times.

 

We see that this is a very unique opportunity to grow our business here and we are doing it through price leadership, ensuring that our customers can stretch that dollar that they have and buy the products that they need.

 

This is an example of foreign retailers2 digging deeper into the Chinese market amidst a chill on the global economy. But economic growth in China is the lowest that it’s been in years. And Chinese consumers are already feeling the pinch. So it’s yet to be seen if Wal-Mart’s aggressive strategy in China will pay off.

 

Emily Chang, CNN Beijing.

 


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