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The fad² known as "trashion" has gained mainstream³ acceptance with chic⁴, urban designers worldwide now posting big profits by using leftover⁵, discarded and found materials to create jewelry⁶, clothing and housewares.

But in Indonesia, where half the population of 235 million live on less than US$2 a day, homemakers, disabled workers and local entrepreneurs are the ones embracing the eco-friendly fashion. The goal, they say, is to reduce pollution while providing jobs to the poorest of the poor.

Recycling facilities are virtually nonexistent across most of Indonesia, where landfills are spilling over and where uncollected rubbish is often burned or ends up clogging⁷ streets and waterways. For some, the trashion industry is seen as a tiny but viable⁸ solution to unmanaged, growing consumer waste.

"What we do is small, but every little bit helps," said Aditya, who trains homemakers to produce goods suitable for export.

Indonesian designers, meanwhile, are showing their support for eco-fashion on the catwalk.

Computer-chip dresses and frocks made from plastic wrap wowed audiences in March, when models strutted⁹ their stuff during Eco Chic, an Asia-wide fashion show launched in Jakarta to help transform trash into haute couture.

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