Model 2 Beware of ads!
Peter: Mind if I switch channels? Those TV commercials are killing me.
Jane: How can you say that? Watch: “Take Toshiba, take the world.” Fantastic! There’s a product you can depend on. A powerful product.
Peter: If I were you, I wouldn’t trust those commercials.
Jane: Now, look at this McDonald’s commercials! Aren’t those little kids cute? Oh, and there’s such a warm family feeling.
Peter: Just how an advertising agency wants you to see McDonald’s. you’re the target audience.
When they make TV commercials, they use scientific methods to learn what you’ll like and buy.
Jane: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?
Peter: Advertises don’t bother with facts more. Instead they want the end-user—that’s you—to fall in love with their product.
Jane: I see. So what you’re saying is, “Watch out, or commercials will take over your life.”
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