[00:02.06]However, even this is often not enough
[00:04.50]to be noticed in a modern city.
[00:06.51]Because of the advertising boom,
[00:08.30]people are used to seeing high standards
[00:10.50]of visual design.
[00:12.07]Modern advertisements must stand out
[00:14.28]in a world full of competition
[00:16.05]by combining the highest standards of design
[00:18.79]with ideas linked to the products
[00:20.81]to make them more attractive.
[00:22.49]For example, some advertisements may suggest
[00:24.98]that buying a car can make you free.
[00:27.22]That is, they use the concept of freedom
[00:29.77]to sell the car.
[00:31.39]Other common ideas include happiness,
[00:33.56]wealth and success.
[00:35.29]In fact, in the world of advertisements,
[00:37.50]such content is as old as advertising itself.
[00:41.40]For many of today's advertisers,
[00:43.51]repeating old ideas
[00:44.86]is not a successful approach.
[00:46.83]They realize that it does not matter
[00:48.77]how attractive the idea linked
[00:50.83]with the product is-
[00:52.56]most people know that the main purpose
[00:54.38]of the advertisement is making customers
[00:56.68]spend money.
[00:57.95]Instead, these advertisers
[00:59.72]look for other ways to make people
[01:01.27]notice their products.
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