公众人物毕业演讲 第196期:苏珊沃西基2014在约翰霍普金斯大学(9)(在线收听

   We realized online video was a new media

  我们认识到 网络视频是一种新媒体
  that it could unleash the creativity of people all over the world
  它能释放出世界各地人们的创造性
  and also spark the curiosity of people who wanted to watch them
  也能激发出观看者的好奇心
  And even though we knew this was early, it had the potential to be big
  我们知道 虽然现在还很早 但它的潜力肯定是无限大的
  But soon after we had our initial success with Google Video
  但就在谷歌视频取得初步成功后不久
  another site launched
  另一个网站上线了
  YouTube
  YouTube
  And it started growing faster
  它增长得更快
  a lot faster
  快很多
  And all of a sudden
  突然间
  we saw our newfound success slipping away
  我们刚刚建立的成功就这样溜走了
  And just after we thought we were winning
  就在我们刚刚看到胜利曙光的时候
  we found out that we were losing
  我们却发现 自己已经失败了
  We were scared and confused
  我们很害怕 很困扰
  Very quickly, I had to make a tough call
  我需要快速作出一个艰难的决定
  Do we pretend that things are okay and try to fix them?
  我们是应该假装一切正常 尝试进行改善
  And continue to build a Google Video and hope we catch up?
  继续着手谷歌视频 尝试迎头赶上
  Or do we admit our failure
  还是应该承认失败
  and look to acquire YouTube
  寻求兼并YouTube
  a company with no revenue
  这家没有收入
  lots of legal liability
  法律责任众多
  it was only a year old
  只有一年历史
  and pay 1.6 billion for it?
  还要价16亿美元的公司
  And just as we are making this decision as if it were not hard enough
  在我们做这个艰难决定的同时
  an industry veteran and Internet investor
  一位从事互联网投资的行业老手
  published a well read article saying
  发表了一篇广为流传的文章
  only a moron would buy YouTube
  说只有傻子才会买YouTube
  Well, you know how this ended
  你们知道最终的结果是怎样的
  I guess you can call me a moron
  你们或许可以把我称作傻子
  But I had to go to our founders and our board
  不过我必须去找创始人和董事会
  and tell them the product that we spent so much time building Google Video was losing
  告诉他们 我们花大量时间打造的谷歌视频失败了
  and we would have to spend over 1 billion and a half to fix the mistake
  我们需要花超过15亿美元来修正这一错误
  It was painful, it was public
  这很痛苦 这是公开的
  it was one of the hardest decisions that I've had to make
  也是我要做的最艰难的决定之一
  原文地址:http://www.tingroom.com/lesson/gzrwyj/343683.html