怎样让你的文章更吸引读者

　　There are many ways to make your content more attractive. In this article there are 3 of them on putting in quotes, using the unexpected, and going against the grain.

　　有很多种方法可以使你的文章更具吸引力。本文中将介绍其中的三种：引用法，出奇法以及逆向法。

　　1 After a while, readers will know, and hopefully recognise, your voice. So when you put in a quote from someone else it creates some contrast and stands out from the rest of the content. The quote need not be from a famous person to have an effect. It could be from another marketer that you admire or someone completely outside of marketing. It's best if it fits the tone of your content otherwise it could get pretty confusing, although you could lead up to it, making it obvious what you're doing. For instance, if your tone is quite formal about information in a marketing report, you could introduce a humorous story about the topic of the report and including a quote, perhaps as the punch-line. This is more effective than saying, here's my point of view.

　　首先，引用法可以使读者在很短的时间内很有可能理解你的言下之意。当你引用他人的言论时就会产生某种对比从而使其在文章中脱颖而出。你的引用不一定要来自某个影响很大的名人。它可以来自某个你所钦佩的营销人员或者完全与营销无关的人。最好它能够切合你要表达的语义，否则即使你引导其逐渐阐明你要表达的意思，它也会使人感到困惑。举个例子，如果你想介绍某个市场报告的信息而语气过于正式了，那么你可以尝试加入一些与话题相关的趣事并且引用一些妙语。这比直接说“以下是我的观点”要有效得多。

　　2 Create variety in your content by including something readers are not expecting. You could write about something that's not really to do with your niche but subscribers and visitors can still find interesting. It could tell something about your niche as a kind of sidelight. On the other hand, you could be writing a normal piece and suddenly go off at an angle, perhaps as either humorous or shocking. As long as readers can then see the purpose of this, it'll be accepted.

　　其次，出奇法可以通过一些出乎读者意料的内容使你的文章呈现多样化。你可以写一些与工作无关，但能使读者感兴趣的内容，这有助于使对方从侧面了解你的工作。或者你也可以在写作时突然偏离角度以达到幽默或骇人的效果。只要读者能够明白你的意图，那么它就是可以被接受的。

　　3 Go against what is normally accepted as the way of doing things in your niche. Be awkward about it. This is especially so if you think things aren't quite right and you have a different view of how things should be done. It might be controversial but you are giving your honest view. Readers will find this interesting as a different way of thinking. Of course, they may actually agree with you, too.

　　最后，逆向法就是违背一般行事的潮流，使之看上去有些别扭。尤其是当你认为事情不大正确或者你对于该如何做事有自己的另一套想法时你可以这样做。它可能会引起争议但你在表述你真诚的观点。读者会觉得换一种方式思考问题很有趣。当然他们也可能会同意你的观点。